Lazy River Products — Retention Intelligence Report

Mar 2026Apr 2026May 2026 Jun 2026

Wins

Engaged Customer AOV

$56.96

+13.1% vs store avg

Blast Campaign Revenue

$230,070

Total revenue from blast campaigns

Customers Kept Loyal

$217,621

from 1,779 customers kept loyal during April 2026

Revenue

Store Revenue

$1.3M

+8.5% MoM -3.6% YoY

Purchases

25,668

+5.5% MoM +16% YoY

Customers

10,239

+6.6% MoM +11% YoY

Campaign-Engaged $243,827 (19%) Organic $1.0M (81%)

AOV Comparison

STOREWIDE

$50.34

ENGAGED CUSTOMERS

$56.96

+13.1% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,194

+18% MoM

Revenue

$70,266

$57.08 AOV

Opted-In (Reachable)

376

31% capture rate

Unreachable

818

69% — no contact info

Opted-In (Email)

338

of 1,194 new customers

Critical Opt-In Rate (Email)

27%

First-time buyers with email

Opted-In (Text)

126

of 1,194 new customers

Critical Opt-In Rate (Text)

10%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

customers

$6,101

2 → 3

purchases

customers

$6,189

3 → 4

purchases

customers

$5,336

4 → 5

purchases

customers

$4,144

Kept Loyal

6+ purchases

1,779

customers

$217,621

Total

2,051

customers

$239,391

Churn Intelligence & Revenue Recovery

Total Lost Customers

54,828

60+ days lapsed

11,804 opted in

New Lost This Month

2,551

Newly crossed 60-day mark

1,014 opted in

Recovered This Month

369

3.1% recovery rate

of 11,804 opted-in lost

Recovery Revenue

$74,860

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,775

751 opted in

Saved by Campaign

116

Save Rate

13%

Lost Customer Pipeline

60–179 Days Lost

9,818

3,463 opted in

180–359 Days Lost

11,880

2,666 opted in

360+ Days Lost

33,130

5,675 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

12,307

Recovered

1,001

Revenue

$60,687

Win-Back Revenue Recovery

CAMPAIGN REV

$23,606

REPURCHASES

$51,253

TOTAL RECOVERED

$74,860

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	271	$16,589	$61.21	70%
180-359 days	64	$3,883	$60.68	16%
360+ days	49	$3,134	$63.96	13%
Total	384	$23,606	$61.47	100%

All Time Revenue Recovered

$279,791

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
April 2026	$74,860	$23,606	$51,253	68%
March 2026	$64,021	$22,951	$41,070	64%
February 2026	$44,904	$15,941	$28,963	64%
January 2026	$38,741	$18,858	$19,883	51%
December 2025	$36,018	$21,225	$14,794	41%
November 2025	$19,502	$15,670	$3,832	20%
Total	$278,047	$118,251	$159,796	57%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	540	31%	$34,957	$64.74	74	$77,393	45%
91-120 days	265	15%	$15,860	$59.85	104	$29,998	17%
121-180 days	345	20%	$20,179	$58.49	147	$23,716	14%
181-365 days	353	20%	$20,980	$59.43	251	$27,823	16%
365+ days	229	13%	$14,189	$61.96	669	$14,697	8.5%
TOTAL	1,732	100%	$106,164	$61.30	208	$173,628	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

65,989

Known customers with purchases

Total Reachable

17,297

26% reachable

Ghosts

48,692

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)15,045 23%

New Opt-Ins This Month469

Opt-Outs This Month301

Net List Growth+168

SMS List

Total SMS Opt-Ins (real customers)7,666 12%

New Opt-Ins This Month316

Opt-Outs This Month126

Net SMS Growth+190

Channel Mix

Email Only

9,631

56%

SMS Only

2,252

13%

Email + SMS

5,414

31%

Campaigns

Campaign Performance — April 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	77,273	$205,244	+5.2%	3,652	$56.20	41%	7.9%	4.7%	0.20%
Winback	75,443	$12,770	-8.6%	208	$61.39	44%	—	0.28%	0.08%
Weekly Lost	64,377	$12,056	+30%	197	$61.20	44%	—	0.31%	0.14%
Total	217,093	$230,070		4,057	$56.71	43%	7.9%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
After First Purchase	2	4,557	$3,783	88	$42.98	11%	—	1.9%	Oct 2025
After X Purchase	6	5,998	$8,478	170	$49.87	15%	—	2.8%	Nov 2025
Total	8	10,555	$12,260	258	$47.52	—	—

* Open rates derived from contact engagement data (rolling 90-day window).

Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

LAZY RIVER PRODUCTS ▾

Revenue

Store Revenue

$891,797

+4.4% MoM -24% YoY

Purchases

17,354

+0.35% MoM -6.9% YoY

Customers

7,419

-5.9% MoM -12% YoY

Known Customers

7,330

$888,726 · 17,264 orders

Anonymous Customers

89 (1.2%)

$3,071 · 90 orders

Anonymous Revenue Share

0.34%

Not reachable via campaigns

Store AOV

$51.39

Monthly Revenue Trend

Store Revenue

New Customer Intelligence

New Customers

815

+20% MoM

Revenue

$45,940

$56.37 AOV

Opted-In (Reachable)

303

37% capture rate

Unreachable

512

63% — no contact info

Opted-In (Email)

277

of 815 new customers

Critical Opt-In Rate (Email)

34%

First-time buyers with email

Opted-In (Text)

105

of 815 new customers

Critical Opt-In Rate (Text)

13%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

customers

2 → 3

purchases

customers

3 → 4

purchases

customers

4 → 5

purchases

customers

Kept Loyal

6+ purchases

customers

Total

customers

Churn Intelligence & Revenue Recovery

Total Lost Customers

—

Current-snapshot metric — n/a for past months

New Lost This Month

—

Current-snapshot metric — n/a for past months

Recovered This Month

0.00% recovery rate

of 9,202 opted-in lost

Recovery Revenue

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

888

377 opted in

Saved by Campaign

Save Rate

0.00%

Lost Customer Pipeline

60–179 Days Lost

—

180–359 Days Lost

—

360+ Days Lost

—

Current-snapshot metric — n/a for past months

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,248

Recovered

Revenue

Win-Back Revenue Recovery

CAMPAIGN REV

REPURCHASES

TOTAL RECOVERED

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
Total	0	$0	$0.00	100%

All Time Revenue Recovered

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
Total	$0	$0	$0	0.00%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%

List Health & Subscriber Intelligence

Total Customers (All-Time)

57,951

Known customers with purchases

Total Reachable

15,647

27% reachable

Ghosts

42,304

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)13,777 24%

New Opt-Ins This Month270

Opt-Outs This Month230

Net List Growth+40

SMS List

Total SMS Opt-Ins (real customers)6,947 12%

New Opt-Ins This Month176

Opt-Outs This Month85

Net SMS Growth+91

TEWKSBURY ▾

Revenue

Store Revenue

$394,590

+7.5% MoM +130% YoY

Purchases

7,869

+2.2% MoM +128% YoY

Customers

3,757

-1.9% MoM +47% YoY

Known Customers

3,662

$390,687 · 7,773 orders

Anonymous Customers

95 (2.5%)

$3,903 · 96 orders

Anonymous Revenue Share

0.99%

Not reachable via campaigns

Store AOV

$50.14

Monthly Revenue Trend

Store Revenue

New Customer Intelligence

New Customers

727

+15% MoM

Revenue

$42,362

$58.27 AOV

Opted-In (Reachable)

248

34% capture rate

Unreachable

479

66% — no contact info

Opted-In (Email)

220

of 727 new customers

Critical Opt-In Rate (Email)

30%

First-time buyers with email

Opted-In (Text)

103

of 727 new customers

Critical Opt-In Rate (Text)

14%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

customers

$2,406

2 → 3

purchases

customers

$3,032

3 → 4

purchases

customers

$2,449

4 → 5

purchases

customers

$2,356

Kept Loyal

6+ purchases

413

customers

$49,936

Total

561

customers

$60,179

Churn Intelligence & Revenue Recovery

Total Lost Customers

—

Current-snapshot metric — n/a for past months

New Lost This Month

—

Current-snapshot metric — n/a for past months

Recovered This Month

100

5.5% recovery rate

of 1,805 opted-in lost

Recovery Revenue

$15,860

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

411

149 opted in

Saved by Campaign

Save Rate

15%

Lost Customer Pipeline

60–179 Days Lost

—

180–359 Days Lost

—

360+ Days Lost

—

Current-snapshot metric — n/a for past months

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

1,937

Recovered

308

Revenue

$18,756

Win-Back Revenue Recovery

CAMPAIGN REV

$4,301

REPURCHASES

$11,559

TOTAL RECOVERED

$15,860

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	74	$3,109	$42.02	72%
180-359 days	19	$878	$46.19	20%
360+ days	7	$314	$44.82	7.3%
Total	100	$4,301	$43.01	100%

All Time Revenue Recovered

$70,588

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
April 2026	$15,860	$4,301	$11,559	73%
March 2026	$14,779	$4,608	$10,171	69%
February 2026	$13,497	$4,075	$9,421	70%
January 2026	$10,116	$5,274	$4,842	48%
December 2025	$10,820	$6,126	$4,694	43%
November 2025	$5,087	$4,338	$749	15%
Total	$70,158	$28,721	$41,436	59%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	168	32%	$9,985	$59.43	74	$19,087	46%
91-120 days	85	16%	$4,631	$54.48	103	$7,590	18%
121-180 days	114	22%	$6,021	$52.82	147	$7,757	19%
181-365 days	103	20%	$5,744	$55.77	244	$5,071	12%
365+ days	48	9.3%	$2,771	$57.74	740	$1,932	4.7%
TOTAL	518	100%	$29,152	$56.28	190	$41,436	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

13,771

Known customers with purchases

Total Reachable

4,482

33% reachable

Ghosts

9,289

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)3,781 27%

New Opt-Ins This Month125

Opt-Outs This Month67

Net List Growth+58

SMS List

Total SMS Opt-Ins (real customers)2,327 17%

New Opt-Ins This Month105

Opt-Outs This Month40

Net SMS Growth+65

Last Updated July 19, 2026 at 04:38 AM · PufCreativ Loyalty Intelligence Platform