Mar 2026Apr 2026May 2026Jun 2026
May 2026
Retention Intelligence
Report
Lazy River Products
Wins
Engaged Customer AOV
$59.58
+15.4% vs store avg
Blast Campaign Revenue
$219,160
Total revenue from blast campaigns
Customers Kept Loyal
$148,910
from 1,349 customers kept loyal during May 2026
Revenue
Store Revenue
$1.3M
+3.0% MoM -7.1% YoY
Purchases
25,793
+0.49% MoM -7.6% YoY
Customers
10,075
-1.6% MoM -7.8% YoY
Campaign-Engaged $231,394 (17%) Organic $1.1M (83%)
AOV Comparison
STOREWIDE
$51.61
ENGAGED CUSTOMERS
$59.58
+15.4% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $375,946 $751,893 $1.1M $1.5M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $1.3M $231,394
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,087
-9.7% MoM
Revenue
$62,628
$56.32 AOV
Opted-In (Reachable)
341
31% capture rate
Unreachable
746
69% — no contact info
Opted-In (Email)
327
of 1,087 new customers
Critical Opt-In Rate (Email)
29%
First-time buyers with email
Opted-In (Text)
67
of 1,087 new customers
Critical Opt-In Rate (Text)
6.0%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
57
customers
$4,467
2 → 3
purchases
39
customers
$2,979
3 → 4
purchases
51
customers
$5,453
4 → 5
purchases
43
customers
$3,543
Kept Loyal
6+ purchases
1,349
customers
$148,910
Total
 
1,539
customers
$165,351
Churn Intelligence & Revenue Recovery
Total Lost Customers
56,241
60+ days lapsed
12,222 opted in
New Lost This Month
2,910
Newly crossed 60-day mark
1,157 opted in
Recovered This Month
293
2.4% recovery rate
of 12,222 opted-in lost
Recovery Revenue
$69,986
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,928
777 opted in
Saved by Campaign
96
Save Rate
11%
Lost Customer Pipeline
60–179 Days Lost
9,727
3,520 opted in
180–359 Days Lost
11,584
2,726 opted in
360+ Days Lost
34,930
5,976 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
9,579
Recovered
758
Revenue
$46,555
Win-Back Revenue Recovery
CAMPAIGN REV
$20,118
REPURCHASES
$49,868
TOTAL RECOVERED
$69,986
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days210$14,223$67.7371%
180-359 days53$3,115$58.7815%
360+ days37$2,779$75.1214%
Total300$20,118$67.06100%
All Time Revenue Recovered
$349,777
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
May 2026 $69,986 $20,118 $49,868 71%
April 2026 $74,860 $23,606 $51,253 68%
March 2026 $64,021 $22,951 $41,070 64%
February 2026 $44,904 $15,941 $28,963 64%
January 2026 $38,741 $18,858 $19,883 51%
December 2025 $36,018 $21,225 $14,794 41%
Total $328,530 $122,698 $205,832 63%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 607 31% $39,452 $65.00 74 $101,114 44%
91-120 days 284 15% $17,355 $61.11 104 $41,288 18%
121-180 days 383 20% $22,371 $58.41 147 $31,569 14%
181-365 days 404 21% $23,934 $59.24 253 $36,717 16%
365+ days 265 14% $16,938 $63.92 676 $19,040 8.3%
TOTAL 1,943 100% $120,050 $61.79 212 $229,727 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
67,040
Known customers with purchases
Total Reachable
17,508
26% reachable
Ghosts
49,532
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)15,179 23%
New Opt-Ins This Month410
Opt-Outs This Month239
Net List Growth+171
SMS List
Total SMS Opt-Ins (real customers)7,777 12%
New Opt-Ins This Month199
Opt-Outs This Month91
Net SMS Growth+108
Channel Mix
Email Only
9,731
56%
SMS Only
2,329
13%
Email + SMS
5,448
31%
Campaigns
Campaign Performance — May 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 62,450 $197,901 -3.6% 3,349 $59.09 43% 6.5% 5.4% 0.16%
Winback 71,603 $13,595 +6.5% 200 $67.97 48% — 0.28% 0.11%
Weekly Lost 51,136 $7,665 -36% 128 $59.88 49% — 0.25% 0.12%
Total 185,189 $219,160 3,677 $59.60 47% 6.5%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 3,144 $3,749 70 $53.56 39% — 2.2% Nov 2025
After First Purchase 2 3,607 $2,827 69 $40.98 32% — 1.9% Oct 2025
After X Purchase 6 4,578 $6,389 130 $49.15 38% — 2.8% Nov 2025
Abandoned Cart 2 9,579 $46,555 758 $61.42 44% — 7.9% Oct 2025
Birthday 1 6,164 $11,488 212 $54.19 46% — 3.4% Oct 2025
Total 12 27,072 $71,010 1,239 $57.31 41% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

LAZY RIVER PRODUCTS ▾
Revenue
Store Revenue
$831,856
-6.7% MoM -20% YoY
Purchases
15,978
-7.9% MoM -17% YoY
Customers
6,281
-15% MoM -26% YoY
Known Customers
6,281
$831,856 · 15,978 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$52.06
Monthly Revenue Trend
Store Revenue
$0 $375,946 $751,893 $1.1M $1.5M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $831,856
New Customer Intelligence
New Customers
722
-11% MoM
Revenue
$41,953
$58.11 AOV
Opted-In (Reachable)
279
39% capture rate
Unreachable
443
61% — no contact info
Opted-In (Email)
269
of 722 new customers
Critical Opt-In Rate (Email)
37%
First-time buyers with email
Opted-In (Text)
43
of 722 new customers
Critical Opt-In Rate (Text)
6.0%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
0
customers
$0
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
0
customers
$0
Total
 
0
customers
$0
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
0
0.00% recovery rate
of 10,019 opted-in lost
Recovery Revenue
$0
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,125
501 opted in
Saved by Campaign
0
Save Rate
0.00%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
4,253
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$0
TOTAL RECOVERED
$0
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
Total0$0$0.00100%
All Time Revenue Recovered
$0
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
Total $0 $0 $0 0.00%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
List Health & Subscriber Intelligence
Total Customers (All-Time)
57,954
Known customers with purchases
Total Reachable
15,653
27% reachable
Ghosts
42,301
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,785 24%
New Opt-Ins This Month244
Opt-Outs This Month184
Net List Growth+60
SMS List
Total SMS Opt-Ins (real customers)6,955 12%
New Opt-Ins This Month103
Opt-Outs This Month52
Net SMS Growth+51
TEWKSBURY ▾
Revenue
Store Revenue
$368,551
-6.6% MoM -5.1% YoY
Purchases
7,263
-7.7% MoM -16% YoY
Customers
3,158
-16% MoM -35% YoY
Known Customers
3,158
$368,551 · 7,263 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$50.74
Monthly Revenue Trend
Store Revenue
$0 $109,962 $219,924 $329,886 $439,848 Apr '25 Jun '25 Aug '25 Oct '25 Dec '25 Feb '26 May '26 $368,551
New Customer Intelligence
New Customers
616
-15% MoM
Revenue
$34,280
$55.65 AOV
Opted-In (Reachable)
211
34% capture rate
Unreachable
405
66% — no contact info
Opted-In (Email)
190
of 616 new customers
Critical Opt-In Rate (Email)
31%
First-time buyers with email
Opted-In (Text)
75
of 616 new customers
Critical Opt-In Rate (Text)
12%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
48
customers
$3,787
2 → 3
purchases
30
customers
$2,521
3 → 4
purchases
35
customers
$2,579
4 → 5
purchases
22
customers
$1,612
Kept Loyal
6+ purchases
400
customers
$46,532
Total
 
535
customers
$57,031
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
80
3.8% recovery rate
of 2,093 opted-in lost
Recovery Revenue
$15,137
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
603
205 opted in
Saved by Campaign
24
Save Rate
10%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,932
Recovered
307
Revenue
$18,746
Win-Back Revenue Recovery
CAMPAIGN REV
$3,640
REPURCHASES
$11,497
TOTAL RECOVERED
$15,137
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days60$2,688$44.8174%
180-359 days16$603$37.7117%
360+ days4$348$87.129.6%
Total80$3,640$45.50100%
All Time Revenue Recovered
$85,725
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $15,137 $3,640 $11,497 76%
April 2026 $15,860 $4,301 $11,559 73%
March 2026 $14,779 $4,608 $10,171 69%
February 2026 $13,497 $4,075 $9,421 70%
January 2026 $10,116 $5,274 $4,842 48%
December 2025 $10,820 $6,126 $4,694 43%
Total $80,208 $28,024 $52,184 65%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 194 33% $11,482 $59.19 74 $23,360 44%
91-120 days 90 16% $4,994 $55.49 103 $10,076 19%
121-180 days 125 22% $6,617 $52.94 147 $9,699 18%
181-365 days 119 20% $6,494 $54.57 247 $7,078 13%
365+ days 52 9.0% $3,205 $61.63 746 $2,721 5.1%
TOTAL 580 100% $32,792 $56.54 190 $52,933 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
13,768
Known customers with purchases
Total Reachable
4,471
32% reachable
Ghosts
9,297
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,769 27%
New Opt-Ins This Month119
Opt-Outs This Month50
Net List Growth+69
SMS List
Total SMS Opt-Ins (real customers)2,316 17%
New Opt-Ins This Month75
Opt-Outs This Month39
Net SMS Growth+36
Last Updated July 18, 2026 at 04:20 AM · PufCreativ Loyalty Intelligence Platform