Newport — Retention Intelligence Report

Wins

Engaged Customer AOV

$64.22

+23.5% vs store avg

Blast Campaign Revenue

$15,012

Total revenue from blast campaigns

Customers Kept Loyal

$17,539

from 175 customers kept loyal during March 2026

Revenue

Store Revenue

$481,518

+19% MoM +80% YoY

Purchases

9,257

+19% MoM +114% YoY

Customers

4,227

+9.6% MoM +86% YoY

Campaign-Engaged $21,001 (4.4%) Organic $460,518 (96%)

Known Customers

4,227

$481,518 · 9,257 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$52.02

ENGAGED CUSTOMERS

$64.22

+23.5% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

715

+26% MoM

Revenue

$32,797

$45.87 AOV

Opted-In (Reachable)

265

37% capture rate

Unreachable

450

63% — no contact info

Opted-In (Email)

216

of 715 new customers

Critical Opt-In Rate (Email)

30%

First-time buyers with email

Opted-In (Text)

193

of 715 new customers

Critical Opt-In Rate (Text)

27%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

11

customers

$774

2 → 3

purchases

6

customers

$486

3 → 4

purchases

11

customers

$743

4 → 5

purchases

8

customers

$897

Kept Loyal

6+ purchases

175

customers

$17,539

Total

211

customers

$20,438

List Health & Subscriber Intelligence

Total Customers (All-Time)

35,452

Known customers with purchases

Total Reachable

8,382

24% reachable

Ghosts

27,070

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)6,755 19%

New Opt-Ins This Month555

Opt-Outs This Month57

Net List Growth+498

SMS List

Total SMS Opt-Ins (real customers)4,492 13%

New Opt-Ins This Month423

Opt-Outs This Month37

Net SMS Growth+386

Channel Mix

Email Only

3,890

46%

SMS Only

1,627

19%

Email + SMS

2,865

34%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

37,428

Conversions

5,479

Conversion Rate

14.6%

March 2026 Stats

Signups

523

Customers

120

Non-Customers

403

First Purchase Conversions

All Time

New Customers

302

Revenue

$16,342

Avg Order

$54.11

Conv. Rate

11%

March 2026

New Customers

63

Revenue

$2,739

Avg Order

$43.47

Conv. Rate

12%

NONC Funnel Performance

All Time

Sends

5,391

Conversions

46

Revenue

$2,596

Conv. Rate

0.85%

March 2026

Customers

5

Conversions

5

Revenue

$250

Campaigns

Campaign Performance — March 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	5,720	$14,085	-28%	223	$63.16	29%	—	3.9%	0.10%
Weekly Lost	10,073	$927	-49%	14	$66.23	26%	—	0.14%	0.12%
Total	15,793	$15,012		237	$63.34	27%	—

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
After First Purchase	2	3,386	$960	16	$59.98	18%	—	0.47%	Aug 2025
Total	2	3,386	$960	16	$59.98	18%	—

* Open rates derived from contact engagement data (rolling 90-day window).