June 2026
Retention Intelligence
Report
Report
Newport
Wins
Engaged Customer AOV
$63.77
+23.4% vs store avg
Blast Campaign Revenue
$31,790
Total revenue from blast campaigns
Customers Kept Loyal
$32,570
from 261 customers kept loyal during June 2026
Revenue
Store Revenue
$552,570
+8.3% MoM+109% YoY
Purchases
10,689
+5.2% MoM+132% YoY
Customers
4,921
+2.7% MoM
+94% YoY
Campaign-Engaged $35,522 (6.4%)
Organic $517,047 (94%)
Known Customers
4,921
$552,570 · 10,689 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$51.70
ENGAGED CUSTOMERS
$63.77
+23.4% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,108
+14% MoM
Revenue
$53,649
$48.42 AOV
Opted-In (Reachable)
326
29% capture rate
Unreachable
799
71% — no contact info
Opted-In (Email)
278
of 1,125 new customers
Critical Opt-In Rate (Email) -5.0% MoM
25%
First-time buyers with email
Opted-In (Text)
181
of 1,125 new customers
Critical Opt-In Rate (Text) -13% MoM
16%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
9
customers
$555
2 → 3
purchases
7
customers
$528
3 → 4
purchases
9
customers
$1,022
4 → 5
purchases
8
customers
$761
Kept Loyal
6+ purchases
261
customers
$32,570
Total
294
customers
$35,436
List Health & Subscriber Intelligence
Total Customers (All-Time)
38,282
Known customers with purchases
Total Reachable
9,263
24% reachable
Ghosts
29,019
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,401 19%
New Opt-Ins This Month652
Opt-Outs This Month50
Net List Growth+602
SMS List
Total SMS Opt-Ins (real customers)5,254 14%
New Opt-Ins This Month520
Opt-Outs This Month37
Net SMS Growth+483
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
June 2026 Stats
First Purchase Conversions
All Time
June 2026
NONC Funnel Performance
All Time
June 2026
Campaigns
Campaign Performance — June 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 11,265 | $28,160 | +9.3% | 466 | $60.43 | 30% | — | 4.1% | 0.12% |
| Weekly Lost | 18,507 | $3,590 | +29% | 50 | $71.81 | 27% | — | 0.27% | 0.04% |
| NONC | 5,549 | $40 | -80% | 1 | $39.64 | 4.5% | — | 0.02% | 1.12% |
| Total | 35,321 | $31,790 | 517 | $61.49 | 24% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 6,258 | $3,889 | 66 | $58.92 | 15% | — | 1.1% | Aug 2025 |
| NONC | 1 | 5,199 | $2,596 | 46 | $56.44 | 21% | — | 0.88% | Sep 2025 |
| After First Purchase | 2 | 3,157 | $944 | 15 | $62.92 | 18% | — | 0.48% | Aug 2025 |
| After X Purchase | 6 | 3,665 | $3,774 | 65 | $58.06 | 22% | — | 1.8% | Aug 2025 |
| Abandoned Cart | 1 | 3,525 | $18,268 | 232 | $78.74 | 26% | — | 6.6% | Aug 2025 |
| Birthday | 1 | 8,239 | $3,938 | 65 | $60.58 | 21% | — | 0.79% | Aug 2025 |
| Points Reminder | 15 | 7,106 | $10,873 | 144 | $75.51 | 26% | — | 2.0% | Oct 2025 |
| Total | 27 | 37,149 | $44,281 | 633 | $69.95 | 22% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 25, 2026 at 03:29 PM · PufCreativ Loyalty Intelligence Platform