Newport — Retention Intelligence Report

Wins

Engaged Customer AOV

$64.99

+25.3% vs store avg

Blast Campaign Revenue

$22,874

Total revenue from blast campaigns

Customers Kept Loyal

$23,645

from 216 customers kept loyal during April 2026

Revenue

Store Revenue

$488,963

+1.5% MoM +86% YoY

Purchases

9,431

+1.9% MoM +120% YoY

Customers

4,493

+6.3% MoM +101% YoY

Campaign-Engaged $28,855 (5.9%) Organic $460,108 (94%)

Known Customers

4,493

$488,963 · 9,431 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$51.85

ENGAGED CUSTOMERS

$64.99

+25.3% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

816

+14% MoM

Revenue

$38,670

$47.39 AOV

Opted-In (Reachable)

233

28% capture rate

Unreachable

583

71% — no contact info

Opted-In (Email)

177

of 816 new customers

Critical Opt-In Rate (Email)

21%

First-time buyers with email

Opted-In (Text)

168

of 816 new customers

Critical Opt-In Rate (Text)

20%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

15

customers

$1,268

2 → 3

purchases

12

customers

$856

3 → 4

purchases

15

customers

$1,345

4 → 5

purchases

5

customers

$376

Kept Loyal

6+ purchases

216

customers

$23,645

Total

263

customers

$27,490

List Health & Subscriber Intelligence

Total Customers (All-Time)

36,227

Known customers with purchases

Total Reachable

8,620

24% reachable

Ghosts

27,607

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)6,924 19%

New Opt-Ins This Month562

Opt-Outs This Month50

Net List Growth+512

SMS List

Total SMS Opt-Ins (real customers)4,725 13%

New Opt-Ins This Month462

Opt-Outs This Month29

Net SMS Growth+433

Channel Mix

Email Only

3,895

45%

SMS Only

1,696

20%

Email + SMS

3,029

35%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

37,631

Conversions

5,508

Conversion Rate

14.6%

April 2026 Stats

Signups

506

Customers

126

Non-Customers

380

First Purchase Conversions

All Time

New Customers

372

Revenue

$20,111

Avg Order

$54.06

Conv. Rate

12%

April 2026

New Customers

70

Revenue

$3,769

Avg Order

$53.85

Conv. Rate

14%

NONC Funnel Performance

All Time

Sends

5,465

Conversions

46

Revenue

$2,596

Conv. Rate

0.84%

April 2026

Customers

10

Conversions

10

Revenue

$761

Campaigns

Campaign Performance — April 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	8,834	$20,791	+48%	332	$62.62	28%	—	3.8%	0.15%
Weekly Lost	18,434	$2,082	+125%	35	$59.49	21%	—	0.19%	0.07%
Total	27,268	$22,874		367	$62.33	23%	—

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
NONC	1	5,465	$2,596	46	$56.44	4.9%	—	0.84%	Sep 2025
After First Purchase	2	3,503	$960	16	$59.98	5.4%	—	0.46%	Aug 2025
After X Purchase	6	3,916	$3,846	66	$58.27	6.5%	—	1.7%	Aug 2025
Total	9	12,884	$7,402	128	$57.83	—	—

* Open rates derived from contact engagement data (rolling 90-day window).