May 2026
Retention Intelligence
Report
Report
Newport
Wins
Engaged Customer AOV
$60.60
+20.4% vs store avg
Blast Campaign Revenue
$28,562
Total revenue from blast campaigns
Customers Kept Loyal
$27,475
from 246 customers kept loyal during May 2026
Revenue
Store Revenue
$493,494
+0.93% MoM
+70% YoY
Purchases
9,804
+4.0% MoM
+104% YoY
Customers
4,702
+4.7% MoM
+85% YoY
Campaign-Engaged $32,419 (6.6%)
Organic $461,075 (93%)
Known Customers
4,702
$493,494 · 9,804 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$50.34
ENGAGED CUSTOMERS
$60.60
+20.4% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
976
+20% MoM
Revenue
$46,419
$47.56 AOV
Opted-In (Reachable)
249
26% capture rate
Unreachable
727
74% — no contact info
Opted-In (Email)
205
of 976 new customers
Critical Opt-In Rate (Email)
21%
First-time buyers with email
Opted-In (Text)
176
of 976 new customers
Critical Opt-In Rate (Text)
18%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
9
customers
$685
2 → 3
purchases
18
customers
$1,320
3 → 4
purchases
17
customers
$1,568
4 → 5
purchases
11
customers
$904
Kept Loyal
6+ purchases
246
customers
$27,475
Total
301
customers
$31,953
List Health & Subscriber Intelligence
Total Customers (All-Time)
37,155
Known customers with purchases
Total Reachable
8,881
24% reachable
Ghosts
28,274
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,109 19%
New Opt-Ins This Month560
Opt-Outs This Month48
Net List Growth+512
SMS List
Total SMS Opt-Ins (real customers)4,936 13%
New Opt-Ins This Month434
Opt-Outs This Month35
Net SMS Growth+399
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
May 2026 Stats
First Purchase Conversions
All Time
May 2026
NONC Funnel Performance
All Time
May 2026
Campaigns
Campaign Performance — May 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 11,203 | $25,775 | +24% | 431 | $59.80 | 29% | — | 3.8% | 0.12% |
| Weekly Lost | 23,138 | $2,786 | +34% | 45 | $61.92 | 22% | — | 0.19% | 0.03% |
| Total | 34,341 | $28,562 | 476 | $60.00 | 24% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 5,803 | $3,841 | 64 | $60.02 | 16% | — | 1.1% | Aug 2025 |
| NONC | 1 | 4,837 | $2,557 | 45 | $56.81 | 23% | — | 0.93% | Sep 2025 |
| After First Purchase | 2 | 2,805 | $944 | 15 | $62.92 | 18% | — | 0.53% | Aug 2025 |
| After X Purchase | 6 | 3,336 | $3,744 | 64 | $58.50 | 23% | — | 1.9% | Aug 2025 |
| Abandoned Cart | 1 | 3,090 | $15,897 | 209 | $76.06 | 26% | — | 6.8% | Aug 2025 |
| Birthday | 1 | 7,338 | $3,253 | 53 | $61.38 | 21% | — | 0.72% | Aug 2025 |
| Points Reminder | 16 | 6,685 | $9,961 | 131 | $76.04 | 36% | — | 2.0% | Oct 2025 |
| Total | 28 | 33,894 | $40,197 | 581 | $69.19 | 24% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 15, 2026 at 01:20 AM · PufCreativ Loyalty Intelligence Platform