Mar 2026Apr 2026May 2026Jun 2026
March 2026
Retention Intelligence
Report
Resinate
Wins
Recovery Revenue
$8,198
Campaign revenue + past-cohort repurchases for March 2026
All Time Revenue Recovered
$14,286
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$62.63
Average order value from recovered customers in March 2026
Revenue
Store Revenue
$606,506
+10% MoM -9.9% YoY
Purchases
12,475
+11% MoM -5.7% YoY
Customers
4,678
+2.1% MoM -4.9% YoY
Campaign-Engaged $114,619 (19%) Organic $491,888 (81%)
AOV Comparison
STOREWIDE
$48.62
ENGAGED CUSTOMERS
$54.55
+12.2% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $190,636 $381,273 $571,909 $762,545 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $606,506 $126,038
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
516
+9.4% MoM
Revenue
$27,792
$53.24 AOV
Opted-In (Reachable)
292
56% capture rate
Unreachable
224
43% — no contact info
Opted-In (Email)
251
of 516 new customers
Critical Opt-In Rate (Email)
48%
First-time buyers with email
Opted-In (Text)
90
of 516 new customers
Critical Opt-In Rate (Text)
17%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
30,126
60+ days lapsed
15,197 opted in
New Lost This Month
1,327
Newly crossed 60-day mark
784 opted in
Recovered This Month
66
0.43% recovery rate
of 15,197 opted-in lost
Recovery Revenue
$8,198
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,009
643 opted in
Saved by Campaign
53
Save Rate
7.6%
Lost Customer Pipeline
60–179 Days Lost
4,793
2,880 opted in
180–359 Days Lost
5,247
2,964 opted in
360+ Days Lost
20,086
9,353 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$4,133
REPURCHASES
$4,065
TOTAL RECOVERED
$8,198
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days41$2,556$62.3462%
180-359 days9$841$93.4120%
360+ days16$737$46.0518%
Total66$4,133$62.63100%
All Time Revenue Recovered
$14,286
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
March 2026 $8,198 $4,133 $4,065 50%
February 2026 $6,088 $5,184 $904 15%
Total $14,286 $9,318 $4,969 35%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 51 34% $3,253 $63.79 74 $1,804 36%
91-120 days 26 17% $1,529 $58.83 101 $720 14%
121-180 days 26 17% $1,901 $73.13 145 $1,318 26%
181-365 days 21 14% $1,491 $71.01 249 $633 13%
365+ days 25 17% $1,143 $45.70 591 $493 9.9%
TOTAL 149 100% $9,318 $62.54 203 $4,969 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
35,560
Known customers with purchases
Total Reachable
18,875
53% reachable
Ghosts
16,685
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)15,791 44%
New Opt-Ins This Month403
Opt-Outs This Month195
Net List Growth+208
SMS List
Total SMS Opt-Ins (real customers)7,027 20%
New Opt-Ins This Month149
Opt-Outs This Month167
Net SMS Growth-18
Channel Mix
Email Only
11,848
63%
SMS Only
3,084
16%
Email + SMS
3,943
21%
Campaigns
Campaign Performance — March 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Winback 87,011 $4,704 -18% 77 $61.10 35% — 0.09% 0.05%
Other 260,256 $119,451 +8.8% 2,181 $54.77 22% 16% 0.84% 0.10%
Total 347,267 $124,155 2,258 $54.98 25% 16%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Birthday 1 4,778 $12,557 213 $58.96 42% 32% 4.5% Sep 2025
Total 1 4,778 $12,557 213 $58.96 42% 32%
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

RESINATE WORCESTER REC ▾
Revenue
Store Revenue
$462,904
+14% MoM +51% YoY
Purchases
9,158
+15% MoM +32% YoY
Customers
3,002
+6.9% MoM -0.76% YoY
Store AOV
$50.55
Monthly Revenue Trend
Store Revenue
$0 $126,246 $252,491 $378,737 $504,983 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $462,904
New Customer Intelligence
New Customers
294
+5.8% MoM
Revenue
$15,013
$51.06 AOV
Opted-In (Reachable)
183
62% capture rate
Unreachable
111
38% — no contact info
Opted-In (Email)
151
of 294 new customers
Critical Opt-In Rate (Email)
51%
First-time buyers with email
Opted-In (Text)
54
of 294 new customers
Critical Opt-In Rate (Text)
18%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
25
0.41% recovery rate
of 6,160 opted-in lost
Recovery Revenue
$2,846
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
251
148 opted in
Saved by Campaign
28
Save Rate
16%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$1,309
REPURCHASES
$1,537
TOTAL RECOVERED
$2,846
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days15$797$53.1661%
180-359 days3$210$69.9916%
360+ days7$302$43.1423%
Total25$1,309$52.38100%
All Time Revenue Recovered
$5,623
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
March 2026 $2,846 $1,309 $1,537 54%
February 2026 $2,777 $2,167 $609 22%
Total $5,623 $3,477 $2,146 38%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 17 28% $867 $50.99 74 $412 19%
91-120 days 7 12% $338 $48.28 104 $70 3.3%
121-180 days 14 23% $1,113 $79.47 145 $723 34%
181-365 days 11 18% $678 $61.63 255 $478 22%
365+ days 11 18% $482 $43.79 721 $463 22%
TOTAL 60 100% $3,477 $57.95 246 $2,146 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
17,176
Known customers with purchases
Total Reachable
9,554
56% reachable
Ghosts
7,622
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,552 44%
New Opt-Ins This Month140
Opt-Outs This Month92
Net List Growth+48
SMS List
Total SMS Opt-Ins (real customers)3,864 22%
New Opt-Ins This Month56
Opt-Outs This Month65
Net SMS Growth-9
RESINATE NORTHAMPTON REC ▾
Revenue
Store Revenue
$135,474
+0.16% MoM -25% YoY
Purchases
3,146
+1.4% MoM -19% YoY
Customers
2,156
0.00% MoM -14% YoY
Store AOV
$43.06
Monthly Revenue Trend
Store Revenue
$0 $54,205 $108,410 $162,615 $216,820 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $135,474
New Customer Intelligence
New Customers
231
+6.5% MoM
Revenue
$11,469
$49.65 AOV
Opted-In (Reachable)
127
55% capture rate
Unreachable
104
45% — no contact info
Opted-In (Email)
123
of 231 new customers
Critical Opt-In Rate (Email)
53%
First-time buyers with email
Opted-In (Text)
38
of 231 new customers
Critical Opt-In Rate (Text)
16%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
26
0.40% recovery rate
of 6,420 opted-in lost
Recovery Revenue
$3,169
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
263
161 opted in
Saved by Campaign
13
Save Rate
7.5%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$1,566
REPURCHASES
$1,602
TOTAL RECOVERED
$3,169
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days14$863$61.6655%
180-359 days4$296$73.9219%
360+ days8$407$50.9426%
Total26$1,566$60.25100%
All Time Revenue Recovered
$5,590
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
March 2026 $3,169 $1,566 $1,602 51%
February 2026 $2,422 $2,180 $242 10%
Total $5,590 $3,746 $1,844 33%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 24 37% $1,391 $57.95 74 $942 51%
91-120 days 15 23% $885 $58.98 99 $535 29%
121-180 days 7 11% $458 $65.47 156 $368 20%
181-365 days 8 12% $478 $59.77 235 $0 0.00%
365+ days 11 17% $534 $48.57 495 $0 0.00%
TOTAL 65 100% $3,746 $57.64 180 $1,844 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
16,722
Known customers with purchases
Total Reachable
9,005
54% reachable
Ghosts
7,717
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,187 49%
New Opt-Ins This Month140
Opt-Outs This Month80
Net List Growth+60
SMS List
Total SMS Opt-Ins (real customers)2,755 16%
New Opt-Ins This Month42
Opt-Outs This Month61
Net SMS Growth-19
Last Updated July 18, 2026 at 05:30 AM · PufCreativ Loyalty Intelligence Platform