Mar 2026Apr 2026May 2026Jun 2026
June 2026
Retention Intelligence
Report
Resinate
Wins
Recovery Revenue
$15,604
Campaign revenue + past-cohort repurchases for June 2026
All Time Revenue Recovered
$55,535
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$65.20
Average order value from recovered customers in June 2026
Revenue
Store Revenue
$645,702
+0.69% MoM +12% YoY
Purchases
12,697
+0.30% MoM +14% YoY
Customers
4,627
+0.61% MoM +4.2% YoY
Campaign-Engaged $97,603 (15%) Organic $548,100 (85%)
AOV Comparison
STOREWIDE
$50.85
ENGAGED CUSTOMERS
$59.48
+17.0% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $190,636 $381,273 $571,909 $762,545 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Jun '26 $645,702 $120,202
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
530
+11% MoM
Revenue
$34,125
$63.55 AOV
Opted-In (Reachable)
289
54% capture rate
Unreachable
241
45% — no contact info
Opted-In (Email)
279
of 530 new customers
Critical Opt-In Rate (Email) +3.7% MoM
52%
First-time buyers with email
Opted-In (Text)
60
of 530 new customers
Critical Opt-In Rate (Text) +26% MoM
11%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
32,213
60+ days lapsed
16,134 opted in
New Lost This Month
1,784
Newly crossed 60-day mark
1,124 opted in
Recovered This Month
93
0.58% recovery rate
of 16,134 opted-in lost
Recovery Revenue
$15,604
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
865
544 opted in
Saved by Campaign
73
Save Rate
12%
Lost Customer Pipeline
60–179 Days Lost
5,153
3,075 opted in
180–359 Days Lost
5,245
2,919 opted in
360+ Days Lost
21,815
10,140 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$6,064
REPURCHASES
$9,540
TOTAL RECOVERED
$15,604
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days57$3,921$68.7965%
180-359 days14$919$65.6615%
360+ days22$1,224$55.6220%
Total93$6,064$65.20100%
All Time Revenue Recovered
$55,535
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
June 2026 $15,604 $6,064 $9,540 61%
May 2026 $14,064 $4,732 $9,332 66%
April 2026 $11,581 $4,087 $7,494 65%
March 2026 $8,198 $4,133 $4,065 50%
February 2026 $6,088 $5,184 $904 15%
Total $55,535 $24,201 $31,334 56%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 112 30% $7,680 $68.57 73 $13,219 42%
91-120 days 70 19% $4,397 $62.82 104 $5,952 19%
121-180 days 60 16% $4,066 $67.76 145 $6,457 20%
181-365 days 55 15% $3,718 $67.61 257 $2,701 8.5%
365+ days 73 20% $3,846 $52.69 586 $3,498 11%
TOTAL 370 100% $23,708 $64.08 219 $31,827 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
37,091
Known customers with purchases
Total Reachable
19,321
52% reachable
Ghosts
17,770
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)16,211 44%
New Opt-Ins This Month383
Opt-Outs This Month137
Net List Growth+246
SMS List
Total SMS Opt-Ins (real customers)7,068 19%
New Opt-Ins This Month186
Opt-Outs This Month264
Net SMS Growth-78
Channel Mix
Email Only
12,253
63%
SMS Only
3,110
16%
Email + SMS
3,958
20%
Campaigns
Campaign Performance — June 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Winback 69,970 $6,529 +22% 102 $64.01 44% 4.7% 0.15% 0.09%
Other 162,009 $111,615 +3.0% 1,838 $60.73 18% 13% 1.1% 0.18%
Total 231,979 $118,145 1,940 $60.90 26% 12%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Birthday 1 4,402 $11,634 198 $58.76 41% 31% 4.5% Sep 2025
Points Reminder 5 24,033 $34,739 586 $59.28 40% 35% 2.4% Sep 2025
Total 6 28,435 $46,372 784 $59.15 41% 34%
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

RESINATE WORCESTER REC ▾
Revenue
Store Revenue
$461,619
-3.6% MoM +11% YoY
Purchases
8,873
-4.8% MoM +13% YoY
Customers
2,217
-9.9% MoM -23% YoY
Store AOV
$52.03
Monthly Revenue Trend
Store Revenue
$0 $127,242 $254,483 $381,725 $508,967 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Jun '26 $461,619
New Customer Intelligence
New Customers
235
-13% MoM
Revenue
$13,364
$56.87 AOV
Opted-In (Reachable)
128
54% capture rate
Unreachable
107
46% — no contact info
Opted-In (Email)
120
of 235 new customers
Critical Opt-In Rate (Email) +2.5% MoM
51%
First-time buyers with email
Opted-In (Text)
24
of 235 new customers
Critical Opt-In Rate (Text) +46% MoM
10%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
33
0.45% recovery rate
of 7,299 opted-in lost
Recovery Revenue
$5,281
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
428
277 opted in
Saved by Campaign
32
Save Rate
10%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$1,745
REPURCHASES
$3,536
TOTAL RECOVERED
$5,281
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days22$1,152$52.3566%
180-359 days4$264$65.9215%
360+ days7$329$47.0519%
Total33$1,745$52.87100%
All Time Revenue Recovered
$19,788
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
June 2026 $5,281 $1,745 $3,536 67%
May 2026 $4,147 $1,069 $3,078 74%
April 2026 $4,738 $1,779 $2,958 62%
March 2026 $2,846 $1,309 $1,537 54%
February 2026 $2,777 $2,167 $609 22%
Total $19,788 $8,070 $11,718 59%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 39 28% $2,165 $55.51 73 $3,816 33%
91-120 days 25 18% $1,338 $53.52 105 $1,468 12%
121-180 days 25 18% $1,627 $65.07 146 $3,238 28%
181-365 days 23 16% $1,614 $70.17 259 $1,333 11%
365+ days 27 19% $1,326 $49.12 704 $1,863 16%
TOTAL 139 100% $8,070 $58.06 245 $11,718 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
17,224
Known customers with purchases
Total Reachable
9,584
56% reachable
Ghosts
7,640
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,574 44%
New Opt-Ins This Month111
Opt-Outs This Month52
Net List Growth+59
SMS List
Total SMS Opt-Ins (real customers)3,876 23%
New Opt-Ins This Month56
Opt-Outs This Month115
Net SMS Growth-59
RESINATE NORTHAMPTON REC ▾
Revenue
Store Revenue
$154,170
+9.9% MoM +4.4% YoY
Purchases
3,256
+12% MoM +3.5% YoY
Customers
1,308
+5.7% MoM -42% YoY
Store AOV
$47.35
Monthly Revenue Trend
Store Revenue
$0 $54,205 $108,410 $162,615 $216,820 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Jun '26 $154,170
New Customer Intelligence
New Customers
251
+28% MoM
Revenue
$15,628
$62.26 AOV
Opted-In (Reachable)
146
58% capture rate
Unreachable
105
42% — no contact info
Opted-In (Email)
141
of 251 new customers
Critical Opt-In Rate (Email) +2.9% MoM
56%
First-time buyers with email
Opted-In (Text)
45
of 251 new customers
Critical Opt-In Rate (Text) -12% MoM
18%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
39
0.52% recovery rate
of 7,431 opted-in lost
Recovery Revenue
$5,826
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
278
183 opted in
Saved by Campaign
24
Save Rate
12%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$2,326
REPURCHASES
$3,499
TOTAL RECOVERED
$5,826
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days21$1,419$67.5861%
180-359 days8$502$62.7822%
360+ days10$405$40.5217%
Total39$2,326$59.65100%
All Time Revenue Recovered
$20,487
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
June 2026 $5,826 $2,326 $3,499 60%
May 2026 $5,052 $2,131 $2,922 58%
April 2026 $4,019 $1,590 $2,428 60%
March 2026 $3,169 $1,566 $1,602 51%
February 2026 $2,422 $2,180 $242 10%
Total $20,487 $9,794 $10,693 52%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 47 30% $3,165 $67.35 72 $4,623 43%
91-120 days 30 19% $1,875 $62.49 102 $3,021 28%
121-180 days 24 15% $1,602 $66.73 145 $1,462 14%
181-365 days 23 15% $1,420 $61.74 251 $589 5.5%
365+ days 32 20% $1,732 $54.13 511 $999 9.3%
TOTAL 156 100% $9,794 $62.78 206 $10,693 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
16,777
Known customers with purchases
Total Reachable
9,037
54% reachable
Ghosts
7,740
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,217 49%
New Opt-Ins This Month151
Opt-Outs This Month67
Net List Growth+84
SMS List
Total SMS Opt-Ins (real customers)2,769 17%
New Opt-Ins This Month76
Opt-Outs This Month87
Net SMS Growth-11
Last Updated July 22, 2026 at 01:47 AM · PufCreativ Loyalty Intelligence Platform