Mar 2026Apr 2026May 2026Jun 2026
May 2026
Retention Intelligence
Report
Resinate
Wins
Recovery Revenue
$14,064
Campaign revenue + past-cohort repurchases for May 2026
All Time Revenue Recovered
$39,931
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$72.80
Average order value from recovered customers in May 2026
Revenue
Store Revenue
$641,273
-5.8% MoM +5.8% YoY
Purchases
12,659
-6.1% MoM +6.5% YoY
Customers
4,600
-9.4% MoM +2.7% YoY
Campaign-Engaged $99,738 (16%) Organic $541,535 (84%)
AOV Comparison
STOREWIDE
$50.66
ENGAGED CUSTOMERS
$62.85
+24.1% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $190,636 $381,273 $571,909 $762,545 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $641,273 $113,744
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
484
-15% MoM
Revenue
$29,569
$60.97 AOV
Opted-In (Reachable)
226
47% capture rate
Unreachable
258
53% — no contact info
Opted-In (Email)
220
of 484 new customers
Critical Opt-In Rate (Email)
45%
First-time buyers with email
Opted-In (Text)
41
of 484 new customers
Critical Opt-In Rate (Text)
8.5%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
31,159
60+ days lapsed
15,557 opted in
New Lost This Month
1,380
Newly crossed 60-day mark
863 opted in
Recovered This Month
65
0.42% recovery rate
of 15,557 opted-in lost
Recovery Revenue
$14,064
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
949
579 opted in
Saved by Campaign
40
Save Rate
6.5%
Lost Customer Pipeline
60–179 Days Lost
4,752
2,830 opted in
180–359 Days Lost
5,112
2,810 opted in
360+ Days Lost
21,295
9,917 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$4,732
REPURCHASES
$9,332
TOTAL RECOVERED
$14,064
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days47$3,507$74.6274%
180-359 days8$540$67.5011%
360+ days10$685$68.5014%
Total65$4,732$72.80100%
All Time Revenue Recovered
$39,931
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
May 2026 $14,064 $4,732 $9,332 66%
April 2026 $11,581 $4,087 $7,494 65%
March 2026 $8,198 $4,133 $4,065 50%
February 2026 $6,088 $5,184 $904 15%
Total $39,931 $18,137 $21,794 55%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 88 31% $5,906 $67.11 73 $9,392 43%
91-120 days 52 18% $3,304 $63.55 103 $3,667 17%
121-180 days 51 18% $3,461 $67.87 144 $4,449 20%
181-365 days 41 14% $2,799 $68.27 257 $2,047 9.4%
365+ days 51 18% $2,623 $51.42 596 $2,283 10%
TOTAL 283 100% $18,093 $63.93 212 $21,838 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
36,573
Known customers with purchases
Total Reachable
19,102
52% reachable
Ghosts
17,471
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)16,048 44%
New Opt-Ins This Month568
Opt-Outs This Month127
Net List Growth+441
SMS List
Total SMS Opt-Ins (real customers)6,974 19%
New Opt-Ins This Month100
Opt-Outs This Month70
Net SMS Growth+30
Channel Mix
Email Only
12,128
63%
SMS Only
3,054
16%
Email + SMS
3,920
21%
Campaigns
Campaign Performance — May 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Winback 68,386 $5,371 +6.1% 76 $70.67 44% — 0.11% 0.05%
Other 213,113 $106,544 -19% 1,699 $62.71 19% 16% 0.80% 0.05%
Total 281,499 $111,915 1,775 $63.05 26% 16%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Birthday 1 3,593 $10,542 179 $58.90 42% 32% 5.0% Sep 2025
Points Reminder 5 19,219 $31,614 536 $58.98 40% 34% 2.8% Sep 2025
Total 6 22,812 $42,156 715 $58.96 40% 34%
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

RESINATE WORCESTER REC ▾
Revenue
Store Revenue
$478,758
-5.9% MoM +11% YoY
Purchases
9,318
-4.8% MoM +15% YoY
Customers
2,460
-11% MoM -14% YoY
Store AOV
$51.38
Monthly Revenue Trend
Store Revenue
$0 $127,242 $254,483 $381,725 $508,967 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $478,758
New Customer Intelligence
New Customers
271
-12% MoM
Revenue
$14,841
$54.77 AOV
Opted-In (Reachable)
146
54% capture rate
Unreachable
125
46% — no contact info
Opted-In (Email)
135
of 271 new customers
Critical Opt-In Rate (Email)
50%
First-time buyers with email
Opted-In (Text)
19
of 271 new customers
Critical Opt-In Rate (Text)
7.0%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
20
0.29% recovery rate
of 6,832 opted-in lost
Recovery Revenue
$4,147
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
326
199 opted in
Saved by Campaign
21
Save Rate
9.5%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$1,069
REPURCHASES
$3,078
TOTAL RECOVERED
$4,147
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days13$644$49.5360%
180-359 days4$265$66.2525%
360+ days3$160$53.3215%
Total20$1,069$53.45100%
All Time Revenue Recovered
$14,507
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $4,147 $1,069 $3,078 74%
April 2026 $4,738 $1,779 $2,958 62%
March 2026 $2,846 $1,309 $1,537 54%
February 2026 $2,777 $2,167 $609 22%
Total $14,507 $6,325 $8,182 56%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 29 27% $1,593 $54.91 73 $2,516 31%
91-120 days 18 17% $1,010 $56.13 105 $985 12%
121-180 days 21 20% $1,400 $66.69 144 $2,290 28%
181-365 days 19 18% $1,339 $70.47 257 $949 12%
365+ days 20 19% $983 $49.13 748 $1,441 18%
TOTAL 107 100% $6,325 $59.11 251 $8,182 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
17,176
Known customers with purchases
Total Reachable
9,554
56% reachable
Ghosts
7,622
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,552 44%
New Opt-Ins This Month124
Opt-Outs This Month55
Net List Growth+69
SMS List
Total SMS Opt-Ins (real customers)3,864 22%
New Opt-Ins This Month10
Opt-Outs This Month20
Net SMS Growth-10
RESINATE NORTHAMPTON REC ▾
Revenue
Store Revenue
$140,251
-2.2% MoM -14% YoY
Purchases
2,916
-8.8% MoM -18% YoY
Customers
1,237
-22% MoM -51% YoY
Store AOV
$48.10
Monthly Revenue Trend
Store Revenue
$0 $54,205 $108,410 $162,615 $216,820 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $140,251
New Customer Intelligence
New Customers
196
-19% MoM
Revenue
$11,831
$60.36 AOV
Opted-In (Reachable)
110
56% capture rate
Unreachable
86
44% — no contact info
Opted-In (Email)
107
of 196 new customers
Critical Opt-In Rate (Email)
55%
First-time buyers with email
Opted-In (Text)
40
of 196 new customers
Critical Opt-In Rate (Text)
20%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
27
0.38% recovery rate
of 7,024 opted-in lost
Recovery Revenue
$5,052
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
284
190 opted in
Saved by Campaign
11
Save Rate
5.5%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$2,131
REPURCHASES
$2,922
TOTAL RECOVERED
$5,052
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days22$1,679$76.3279%
180-359 days1$44$44.092.1%
360+ days4$408$101.8919%
Total27$2,131$78.92100%
All Time Revenue Recovered
$14,661
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $5,052 $2,131 $2,922 58%
April 2026 $4,019 $1,590 $2,428 60%
March 2026 $3,169 $1,566 $1,602 51%
February 2026 $2,422 $2,180 $242 10%
Total $14,661 $7,467 $7,194 49%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 41 34% $2,588 $63.12 72 $3,415 48%
91-120 days 24 20% $1,521 $63.37 101 $2,002 28%
121-180 days 19 16% $1,223 $64.38 144 $937 13%
181-365 days 15 12% $857 $57.15 251 $318 4.4%
365+ days 22 18% $1,278 $58.10 504 $522 7.3%
TOTAL 121 100% $7,467 $61.71 190 $7,194 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
16,722
Known customers with purchases
Total Reachable
9,005
54% reachable
Ghosts
7,717
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,187 49%
New Opt-Ins This Month126
Opt-Outs This Month56
Net List Growth+70
SMS List
Total SMS Opt-Ins (real customers)2,755 16%
New Opt-Ins This Month44
Opt-Outs This Month26
Net SMS Growth+18
Last Updated July 18, 2026 at 05:40 AM · PufCreativ Loyalty Intelligence Platform