Mar 2026Apr 2026May 2026Jun 2026
April 2026
Retention Intelligence
Report
Resinate
Wins
Recovery Revenue
$11,581
Campaign revenue + past-cohort repurchases for April 2026
All Time Revenue Recovered
$25,867
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$58.39
Average order value from recovered customers in April 2026
Revenue
Store Revenue
$680,586
+12% MoM -0.75% YoY
Purchases
13,486
+8.1% MoM -0.82% YoY
Customers
5,080
+8.6% MoM +0.26% YoY
Campaign-Engaged $123,252 (18%) Organic $557,334 (82%)
AOV Comparison
STOREWIDE
$50.47
ENGAGED CUSTOMERS
$59.23
+17.4% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $190,636 $381,273 $571,909 $762,545 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $680,586 $137,139
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
577
+9.2% MoM
Revenue
$33,148
$58.15 AOV
Opted-In (Reachable)
304
53% capture rate
Unreachable
273
47% — no contact info
Opted-In (Email)
267
of 577 new customers
Critical Opt-In Rate (Email)
47%
First-time buyers with email
Opted-In (Text)
93
of 577 new customers
Critical Opt-In Rate (Text)
16%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
30,538
60+ days lapsed
15,244 opted in
New Lost This Month
1,401
Newly crossed 60-day mark
844 opted in
Recovered This Month
70
0.46% recovery rate
of 15,244 opted-in lost
Recovery Revenue
$11,581
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
836
528 opted in
Saved by Campaign
73
Save Rate
12%
Lost Customer Pipeline
60–179 Days Lost
4,735
2,821 opted in
180–359 Days Lost
5,084
2,808 opted in
360+ Days Lost
20,719
9,615 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$4,087
REPURCHASES
$7,494
TOTAL RECOVERED
$11,581
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days42$2,524$60.1062%
180-359 days12$768$64.0019%
360+ days16$795$49.6919%
Total70$4,087$58.39100%
All Time Revenue Recovered
$25,867
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
April 2026 $11,581 $4,087 $7,494 65%
March 2026 $8,198 $4,133 $4,065 50%
February 2026 $6,088 $5,184 $904 15%
Total $25,867 $13,405 $12,462 48%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 68 31% $4,330 $63.68 73 $5,312 43%
91-120 days 39 18% $2,372 $60.83 102 $1,855 15%
121-180 days 38 17% $2,505 $65.93 145 $2,804 22%
181-365 days 33 15% $2,259 $68.46 252 $1,030 8.3%
365+ days 41 19% $1,938 $47.26 614 $1,461 12%
TOTAL 219 100% $13,405 $61.21 219 $12,462 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
36,115
Known customers with purchases
Total Reachable
18,964
53% reachable
Ghosts
17,151
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)15,916 44%
New Opt-Ins This Month495
Opt-Outs This Month188
Net List Growth+307
SMS List
Total SMS Opt-Ins (real customers)6,956 19%
New Opt-Ins This Month178
Opt-Outs This Month230
Net SMS Growth-52
Channel Mix
Email Only
12,008
63%
SMS Only
3,048
16%
Email + SMS
3,908
21%
Campaigns
Campaign Performance — April 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Winback 57,468 $5,061 +7.6% 85 $59.54 44% — 0.15% 0.05%
Other 259,133 $130,413 +7.5% 2,188 $59.60 20% 12% 0.84% 0.12%
Total 316,601 $135,473 2,273 $59.60 25% 12%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Birthday 1 4,778 $12,557 213 $58.96 42% 32% 4.5% Sep 2025
Total 1 4,778 $12,557 213 $58.96 42% 32%
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

RESINATE WORCESTER REC ▾
Revenue
Store Revenue
$508,967
+10.0% MoM +0.79% YoY
Purchases
9,786
+6.9% MoM +1.7% YoY
Customers
2,770
-7.7% MoM -17% YoY
Store AOV
$52.01
Monthly Revenue Trend
Store Revenue
$0 $127,242 $254,483 $381,725 $508,967 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $508,967
New Customer Intelligence
New Customers
307
+4.4% MoM
Revenue
$16,441
$53.55 AOV
Opted-In (Reachable)
180
59% capture rate
Unreachable
127
41% — no contact info
Opted-In (Email)
148
of 307 new customers
Critical Opt-In Rate (Email)
48%
First-time buyers with email
Opted-In (Text)
56
of 307 new customers
Critical Opt-In Rate (Text)
18%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
27
0.42% recovery rate
of 6,458 opted-in lost
Recovery Revenue
$4,738
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
276
186 opted in
Saved by Campaign
28
Save Rate
13%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$1,779
REPURCHASES
$2,958
TOTAL RECOVERED
$4,738
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days17$1,042$61.3159%
180-359 days4$396$99.0022%
360+ days6$341$56.8319%
Total27$1,779$65.90100%
All Time Revenue Recovered
$10,360
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $4,738 $1,779 $2,958 62%
March 2026 $2,846 $1,309 $1,537 54%
February 2026 $2,777 $2,167 $609 22%
Total $10,360 $5,256 $5,104 49%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 24 28% $1,308 $54.48 74 $1,606 32%
91-120 days 14 16% $829 $59.25 107 $373 7.3%
121-180 days 17 20% $1,223 $71.91 146 $1,485 29%
181-365 days 15 17% $1,074 $71.60 256 $760 15%
365+ days 17 20% $823 $48.39 756 $880 17%
TOTAL 87 100% $5,256 $60.42 258 $5,104 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
17,176
Known customers with purchases
Total Reachable
9,554
56% reachable
Ghosts
7,622
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,552 44%
New Opt-Ins This Month118
Opt-Outs This Month82
Net List Growth+36
SMS List
Total SMS Opt-Ins (real customers)3,864 22%
New Opt-Ins This Month48
Opt-Outs This Month149
Net SMS Growth-101
RESINATE NORTHAMPTON REC ▾
Revenue
Store Revenue
$143,357
+5.8% MoM -15% YoY
Purchases
3,197
+1.6% MoM -15% YoY
Customers
1,583
-27% MoM -38% YoY
Store AOV
$44.84
Monthly Revenue Trend
Store Revenue
$0 $54,205 $108,410 $162,615 $216,820 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $143,357
New Customer Intelligence
New Customers
241
+4.3% MoM
Revenue
$12,869
$53.40 AOV
Opted-In (Reachable)
142
59% capture rate
Unreachable
99
41% — no contact info
Opted-In (Email)
138
of 241 new customers
Critical Opt-In Rate (Email)
57%
First-time buyers with email
Opted-In (Text)
35
of 241 new customers
Critical Opt-In Rate (Text)
15%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
30
0.45% recovery rate
of 6,723 opted-in lost
Recovery Revenue
$4,019
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
245
140 opted in
Saved by Campaign
29
Save Rate
17%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$1,590
REPURCHASES
$2,428
TOTAL RECOVERED
$4,019
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days17$928$54.6158%
180-359 days6$334$55.6621%
360+ days7$328$46.8521%
Total30$1,590$53.01100%
All Time Revenue Recovered
$9,609
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $4,019 $1,590 $2,428 60%
March 2026 $3,169 $1,566 $1,602 51%
February 2026 $2,422 $2,180 $242 10%
Total $9,609 $5,337 $4,272 44%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 31 33% $1,787 $57.64 73 $2,064 48%
91-120 days 19 20% $1,112 $58.54 99 $1,243 29%
121-180 days 13 14% $763 $58.71 148 $580 14%
181-365 days 14 15% $812 $58.01 246 $40 0.90%
365+ days 18 19% $862 $47.90 517 $345 8.1%
TOTAL 95 100% $5,337 $56.18 198 $4,272 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
16,722
Known customers with purchases
Total Reachable
9,005
54% reachable
Ghosts
7,717
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,187 49%
New Opt-Ins This Month167
Opt-Outs This Month87
Net List Growth+80
SMS List
Total SMS Opt-Ins (real customers)2,755 16%
New Opt-Ins This Month47
Opt-Outs This Month29
Net SMS Growth+18
Last Updated July 18, 2026 at 05:35 AM · PufCreativ Loyalty Intelligence Platform