September 2026
Retention Intelligence
Report
Report
RiZE
Wins
Engaged Customer AOV
$106.36
+22.2% vs store avg
Blast Campaign Revenue
$79,405
Total revenue from blast campaigns
Customers Kept Loyal
$67,327
from 519 customers kept loyal during September 2026
Furthest Customer Recovered
894 days
365+ day lapse bucket · 238 customers recovered in September 2026
Revenue
Store Revenue
$1.3M
-29% MoM-30% YoY
Purchases
14,742
-30% MoM-27% YoY
Customers
9,376
-23% MoM
-21% YoY
Campaign-Engaged $91,998 (7.2%)
Organic $1.2M (93%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$87.00
ENGAGED CUSTOMERS
$106.36
+22.2% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
1,909
-32% MoM
Revenue
$194,955
$102.12 AOV
Opted-In (Reachable)
705
37% capture rate
Unreachable
1,204
63% — no contact info
Opted-In (Email)
550
of 1,909 new customers this month, opted in this month
Critical Opt-In Rate (Email) +4.2% MoM
29%
First-time buyers with email
Opted-In (Text)
290
of 1,909 new customers this month, opted in this month
Critical Opt-In Rate (Text) +11% MoM
15%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
107,230
60+ days lapsed
51,824 opted in
New Lost This Month
6,354
Newly crossed 60-day mark
3,878 opted in
Recovered This Month
238
0.46% recovery rate
of 51,824 opted-in lost
Recovery Revenue
$50,263
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$32,273
REPURCHASES
$17,990
TOTAL RECOVERED
$50,263
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 164 | $20,838 | $127.06 | 65% |
| 180-359 days | 60 | $7,950 | $132.50 | 25% |
| 360+ days | 21 | $3,486 | $165.99 | 11% |
| Total | 245 | $32,273 | $131.73 | 100% |
All Time Revenue Recovered
$159,155
WB Coupon Redemptions
WB-coded coupons redeemed at checkout (AIQ discount engine) — direct-response signal, counted independently of campaign attribution. “Redeemed & Opened” = redemptions by a customer who also opened a WB email first; the remainder still redeemed a WB coupon (email open-tracking under-reports, so this is a floor, not a filter).
| Month | WB Email Opens | WB Redemptions | Redeemed & Opened |
|---|---|---|---|
| May '26 | 0 | 0 | 0 (—) |
| Jun '26 | 4,742 | 20 | 6 (30%) |
| Jul '26 | 12,086 | 46 | 21 (46%) |
| Aug '26 | 20,120 | 66 | 29 (44%) |
| Sep '26 | 10,467 | 35 | 19 (54%) |
| Total | 47,415 | 167 | 75 (45%) |
Since WB program start: 167 redemptions · $4,946 in discounts redeemed
Source: AIQ discount engine (POS-redeemed)
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $50,263 | $32,273 | $17,990 | 36% |
| August 2026 | $56,159 | $45,881 | $10,278 | 18% |
| July 2026 | $35,674 | $31,420 | $4,254 | 12% |
| June 2026 | $17,059 | $16,860 | $199 | 1.2% |
| Total | $159,155 | $126,434 | $32,721 | 21% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 307 | 34% | $40,177 | $130.87 | 105 | $12,136 | 35% |
| 121-180 days | 311 | 34% | $42,090 | $135.34 | 145 | $10,281 | 30% |
| 181-365 days | 242 | 27% | $35,129 | $145.16 | 245 | $10,343 | 30% |
| 365+ days | 46 | 5.1% | $6,931 | $150.67 | 567 | $2,068 | 5.9% |
| TOTAL | 906 | 100% | $124,327 | $137.23 | 180 | $34,828 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
126,567
Known customers with purchases
Total Reachable
58,228
46% reachable
Ghosts
68,339
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)51,511 41%
New Opt-Ins This Month590
Opt-Outs This Month201
Net List Growth+389
SMS List
Total SMS Opt-Ins (real customers)32,024 25%
New Opt-Ins This Month520
Opt-Outs This Month56
Net SMS Growth+464
Channel Mix
Campaigns
Campaign Performance — September 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 43,292 | $22,202 | -39% | 183 | $121.32 | 32% | 1.9% | 0.42% | 0.23% |
| Other | 17,301 | $57,203 | -28% | 591 | $96.79 | 53% | — | 3.4% | 0.29% |
| Total | 60,593 | $79,405 | 774 | $102.59 | 39% | 1.9% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-09-30 — cumulative to the render date; no strict snapshot exists for it at all.
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Winback Funnel | 2 | 105,541 | $47,385 | 329 | $144.03 | 3.3% | 0.39% | 0.31% | May 2026 |
| Total | 2 | 105,541 | $47,385 | 329 | $144.03 | 3.3% | 0.39% | ||
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
IRON MOUNTAIN ▾
Revenue
Store Revenue
$214,248
-28% MoM
Purchases
3,701
-31% MoM
Customers
3,184
-22% MoM
-23% YoY
Store AOV
$57.89
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
437
-36% MoM
Revenue
$39,410
$90.18 AOV
Opted-In (Reachable)
78
18% capture rate
Unreachable
359
82% — no contact info
Opted-In (Email)
72
of 437 new customers this month, opted in this month
Critical Opt-In Rate (Email) +17% MoM
16%
First-time buyers with email
Opted-In (Text)
25
of 437 new customers this month, opted in this month
Critical Opt-In Rate (Text) +5.3% MoM
5.7%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,564
60+ days lapsed
8,271 opted in
New Lost This Month
1,366
Newly crossed 60-day mark
606 opted in
Recovered This Month
30
0.36% recovery rate
of 8,271 opted-in lost
Recovery Revenue
$4,919
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,606
REPURCHASES
$1,312
TOTAL RECOVERED
$4,919
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 20 | $2,133 | $106.64 | 59% |
| 180-359 days | 7 | $863 | $123.30 | 24% |
| 360+ days | 3 | $611 | $203.51 | 17% |
| Total | 30 | $3,606 | $120.21 | 100% |
All Time Revenue Recovered
$14,723
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $4,919 | $3,606 | $1,312 | 27% |
| August 2026 | $4,209 | $3,843 | $366 | 8.7% |
| July 2026 | $3,750 | $1,688 | $2,062 | 55% |
| June 2026 | $1,845 | $1,845 | $0 | 0.00% |
| Total | $14,723 | $10,983 | $3,741 | 25% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 30 | 36% | $2,836 | $94.53 | 105 | $617 | 16% |
| 121-180 days | 27 | 32% | $4,024 | $149.04 | 148 | $398 | 11% |
| 181-365 days | 19 | 23% | $2,953 | $155.44 | 233 | $2,365 | 63% |
| 365+ days | 8 | 9.5% | $1,169 | $146.16 | 629 | $361 | 9.6% |
| TOTAL | 84 | 100% | $10,983 | $130.74 | 198 | $3,741 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
24,574
Known customers with purchases
Total Reachable
10,064
41% reachable
Ghosts
14,510
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)9,555 39%
New Opt-Ins This Month76
Opt-Outs This Month31
Net List Growth+45
SMS List
Total SMS Opt-Ins (real customers)5,446 22%
New Opt-Ins This Month60
Opt-Outs This Month6
Net SMS Growth+54
MENOMINEE ▾
Revenue
Store Revenue
$279,198
-31% MoM
Purchases
3,042
-34% MoM
Customers
2,019
-27% MoM
-24% YoY
Store AOV
$91.78
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
434
-38% MoM
Revenue
$46,164
$106.37 AOV
Opted-In (Reachable)
238
55% capture rate
Unreachable
196
45% — no contact info
Opted-In (Email)
112
of 434 new customers this month, opted in this month
Critical Opt-In Rate (Email) +18% MoM
26%
First-time buyers with email
Opted-In (Text)
174
of 434 new customers this month, opted in this month
Critical Opt-In Rate (Text) +13% MoM
40%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
31,726
60+ days lapsed
16,437 opted in
New Lost This Month
1,934
Newly crossed 60-day mark
1,385 opted in
Recovered This Month
74
0.45% recovery rate
of 16,437 opted-in lost
Recovery Revenue
$15,042
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$10,370
REPURCHASES
$4,672
TOTAL RECOVERED
$15,042
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 47 | $6,533 | $138.99 | 63% |
| 180-359 days | 21 | $3,023 | $143.93 | 29% |
| 360+ days | 6 | $815 | $135.88 | 7.9% |
| Total | 74 | $10,370 | $140.14 | 100% |
All Time Revenue Recovered
$48,868
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $15,042 | $10,370 | $4,672 | 31% |
| August 2026 | $18,850 | $15,891 | $2,959 | 16% |
| July 2026 | $9,924 | $8,898 | $1,026 | 10% |
| June 2026 | $5,052 | $5,052 | $0 | 0.00% |
| Total | $48,868 | $40,211 | $8,656 | 18% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 106 | 37% | $15,077 | $142.24 | 104 | $3,590 | 42% |
| 121-180 days | 99 | 34% | $12,978 | $131.10 | 146 | $2,817 | 32% |
| 181-365 days | 73 | 25% | $10,514 | $144.03 | 237 | $1,372 | 16% |
| 365+ days | 10 | 3.5% | $1,642 | $164.17 | 544 | $878 | 10% |
| TOTAL | 288 | 100% | $40,211 | $139.62 | 167 | $8,656 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
35,902
Known customers with purchases
Total Reachable
19,649
55% reachable
Ghosts
16,253
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)16,223 45%
New Opt-Ins This Month116
Opt-Outs This Month58
Net List Growth+58
SMS List
Total SMS Opt-Ins (real customers)13,404 37%
New Opt-Ins This Month281
Opt-Outs This Month29
Net SMS Growth+252
IRONWOOD ▾
Revenue
Store Revenue
$595,487
-27% MoM
Purchases
6,093
-27% MoM
Customers
4,173
-22% MoM
-19% YoY
Store AOV
$97.73
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,038
-27% MoM
Revenue
$109,380
$105.38 AOV
Opted-In (Reachable)
389
37% capture rate
Unreachable
649
63% — no contact info
Opted-In (Email)
366
of 1,038 new customers this month, opted in this month
Critical Opt-In Rate (Email) -4.7% MoM
35%
First-time buyers with email
Opted-In (Text)
91
of 1,038 new customers this month, opted in this month
Critical Opt-In Rate (Text) +32% MoM
8.8%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
51,428
60+ days lapsed
24,895 opted in
New Lost This Month
3,054
Newly crossed 60-day mark
1,887 opted in
Recovered This Month
134
0.54% recovery rate
of 24,895 opted-in lost
Recovery Revenue
$29,024
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$17,531
REPURCHASES
$11,493
TOTAL RECOVERED
$29,024
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 90 | $11,191 | $124.34 | 64% |
| 180-359 days | 32 | $4,233 | $132.29 | 24% |
| 360+ days | 12 | $2,106 | $175.54 | 12% |
| Total | 134 | $17,531 | $130.82 | 100% |
All Time Revenue Recovered
$92,349
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $29,024 | $17,531 | $11,493 | 40% |
| August 2026 | $31,347 | $25,562 | $5,784 | 18% |
| July 2026 | $21,816 | $20,077 | $1,739 | 8.0% |
| June 2026 | $10,162 | $9,963 | $199 | 2.0% |
| Total | $92,349 | $73,133 | $19,215 | 21% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 171 | 32% | $22,264 | $130.20 | 105 | $7,312 | 38% |
| 121-180 days | 185 | 35% | $25,088 | $135.61 | 144 | $4,809 | 25% |
| 181-365 days | 150 | 28% | $21,662 | $144.41 | 251 | $6,266 | 33% |
| 365+ days | 28 | 5.2% | $4,120 | $147.13 | 558 | $829 | 4.3% |
| TOTAL | 534 | 100% | $73,133 | $136.95 | 183 | $19,215 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
57,692
Known customers with purchases
Total Reachable
28,985
50% reachable
Ghosts
28,707
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)27,001 47%
New Opt-Ins This Month378
Opt-Outs This Month111
Net List Growth+267
SMS List
Total SMS Opt-Ins (real customers)14,320 25%
New Opt-Ins This Month180
Opt-Outs This Month21
Net SMS Growth+159
Last Updated September 26, 2026 at 04:20 AM · PufCreativ Loyalty Intelligence Platform