March 2026
Retention Intelligence
Report
Report
Road Trip
Wins
Engaged Customer AOV
$59.52
+6.5% vs store avg
Blast Campaign Revenue
$68,138
Total revenue from blast campaigns
Customers Kept Loyal
$62,870
from 527 customers kept loyal during March 2026
Revenue
Store Revenue
$996,619
+7.6% MoM
+14% YoY
Purchases
17,832
+11% MoM
+11% YoY
Customers
7,274
+6.6% MoM
+16% YoY
POS Total: 16,944
Campaign-Engaged $70,650 (7.1%)
Organic $925,969 (93%)
AOV Comparison
STOREWIDE
$55.89
ENGAGED CUSTOMERS
$59.52
+6.5% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,013
+9.3% MoM
Revenue
$61,236
$60.45 AOV
Opted-In (Reachable)
212
21% capture rate
Unreachable
801
79% — no contact info
Opted-In (Email)
95
of 1,013 new customers
Critical Opt-In Rate (Email)
9.4%
First-time buyers with email
Opted-In (Text)
164
of 1,013 new customers
Critical Opt-In Rate (Text)
16%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
22
customers
$1,473
2 → 3
purchases
21
customers
$1,736
3 → 4
purchases
17
customers
$1,615
4 → 5
purchases
19
customers
$2,379
Kept Loyal
6+ purchases
527
customers
$62,870
Total
606
customers
$70,072
List Health & Subscriber Intelligence
Total Customers (All-Time)
38,881
Known customers with purchases
Total Reachable
7,412
19% reachable
Ghosts
31,469
No email or SMS on file
Influence Rate
—
Current-snapshot metric — n/a for past months
Email List
Total Email Opt-Ins (real customers)3,653 9.4%
New Opt-Ins This Month146
Opt-Outs This Month46
Net List Growth+100
SMS List
Total SMS Opt-Ins (real customers)5,543 14%
New Opt-Ins This Month272
Opt-Outs This Month41
Net SMS Growth+231
Channel Mix
Campaigns
Campaign Performance — March 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 17,587 | $64,599 | -1.4% | 1,092 | $59.16 | 37% | 8.2% | 6.2% | 0.18% |
| Weekly Lost | 13,283 | $3,538 | +42% | 58 | $61.01 | 33% | — | 0.44% | 0.17% |
| Total | 30,870 | $68,138 | 1,150 | $59.25 | 35% | 8.2% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 1,477 | $2,192 | 24 | $91.31 | 26% | — | 1.6% | Sep 2025 |
| Abandoned Cart | 2 | 3,430 | $9,083 | 146 | $62.21 | 30% | — | 4.3% | Sep 2025 |
| Birthday | 1 | 4,324 | $9,511 | 159 | $59.82 | 49% | 16% | 3.7% | Oct 2025 |
| Total | 4 | 9,231 | $20,785 | 329 | $63.18 | 34% | 16% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 14, 2026 at 11:19 AM · PufCreativ Loyalty Intelligence Platform