June 2026
Retention Intelligence
Report
Report
Road Trip
Wins
Engaged Customer AOV
$66.41
+11.6% vs store avg
Blast Campaign Revenue
$74,384
Total revenue from blast campaigns
Customers Kept Loyal
$60,747
from 402 customers kept loyal during June 2026
Revenue
Store Revenue
$1.1M
+2.2% MoM+14% YoY
Purchases
18,475
+1.9% MoM+5.6% YoY
Customers
8,377
+7.5% MoM
+8.1% YoY
Campaign-Engaged $65,418 (6.0%)
Organic $1.0M (94%)
AOV Comparison
STOREWIDE
$59.51
ENGAGED CUSTOMERS
$66.41
+11.6% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,656
+31% MoM
Revenue
$105,967
$63.99 AOV
Opted-In (Reachable)
202
12% capture rate
Unreachable
1,538
88% — no contact info
Opted-In (Email)
143
of 1,740 new customers
Critical Opt-In Rate (Email) -22% MoM
8.2%
First-time buyers with email
Opted-In (Text)
93
of 1,740 new customers
Critical Opt-In Rate (Text) +61% MoM
5.3%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
7
customers
$667
2 → 3
purchases
11
customers
$1,418
3 → 4
purchases
7
customers
$695
4 → 5
purchases
7
customers
$917
Kept Loyal
6+ purchases
402
customers
$60,747
Total
434
customers
$64,443
List Health & Subscriber Intelligence
Total Customers (All-Time)
42,635
Known customers with purchases
Total Reachable
8,046
19% reachable
Ghosts
34,589
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,962 9.3%
New Opt-Ins This Month176
Opt-Outs This Month27
Net List Growth+149
SMS List
Total SMS Opt-Ins (real customers)6,000 14%
New Opt-Ins This Month204
Opt-Outs This Month69
Net SMS Growth+135
Channel Mix
Campaigns
Campaign Performance — June 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 12,438 | $68,845 | +20% | 1,026 | $67.10 | 49% | 6.8% | 8.2% | 0.15% |
| Winback | 30,488 | $1,243 | +36% | 15 | $82.87 | 1.7% | 12% | 0.05% | 2.63% |
| Weekly Lost | 11,283 | $4,297 | +43% | 64 | $67.13 | 42% | — | 0.57% | 0.07% |
| Total | 54,209 | $74,384 | 1,105 | $67.32 | 26% | 11% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 1,387 | $2,127 | 23 | $92.46 | 27% | — | 1.7% | Sep 2025 |
| Winback | 5 | 29,887 | $90,756 | 1,521 | $59.67 | 33% | 7.2% | 5.1% | Feb 2024 |
| Abandoned Cart | 2 | 3,268 | $8,089 | 137 | $59.05 | 30% | — | 4.2% | Sep 2025 |
| Birthday | 1 | 4,057 | $9,267 | 149 | $62.20 | 48% | 16% | 3.7% | Oct 2025 |
| Total | 9 | 38,599 | $110,239 | 1,830 | $60.24 | 33% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 25, 2026 at 04:46 PM · PufCreativ Loyalty Intelligence Platform