April 2026
Retention Intelligence
Report
Report
Road Trip
Wins
Engaged Customer AOV
$60.31
+6.6% vs store avg
Blast Campaign Revenue
$46,899
Total revenue from blast campaigns
Customers Kept Loyal
$45,994
from 372 customers kept loyal during April 2026
Revenue
Store Revenue
$997,175
+0.06% MoM
+13% YoY
Purchases
17,629
-1.1% MoM
+10% YoY
Customers
7,349
+1.0% MoM
+14% YoY
POS Total: 17,449
Campaign-Engaged $49,936 (5.0%)
Organic $947,239 (95%)
AOV Comparison
STOREWIDE
$56.56
ENGAGED CUSTOMERS
$60.31
+6.6% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,073
+5.9% MoM
Revenue
$65,914
$61.43 AOV
Opted-In (Reachable)
209
19% capture rate
Unreachable
864
81% — no contact info
Opted-In (Email)
102
of 1,073 new customers
Critical Opt-In Rate (Email)
9.5%
First-time buyers with email
Opted-In (Text)
154
of 1,073 new customers
Critical Opt-In Rate (Text)
14%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
9
customers
$514
2 → 3
purchases
11
customers
$1,057
3 → 4
purchases
10
customers
$1,276
4 → 5
purchases
7
customers
$452
Kept Loyal
6+ purchases
372
customers
$45,994
Total
409
customers
$49,293
List Health & Subscriber Intelligence
Total Customers (All-Time)
39,880
Known customers with purchases
Total Reachable
7,648
19% reachable
Ghosts
32,232
No email or SMS on file
Influence Rate
—
Current-snapshot metric — n/a for past months
Email List
Total Email Opt-Ins (real customers)3,738 9.4%
New Opt-Ins This Month135
Opt-Outs This Month27
Net List Growth+108
SMS List
Total SMS Opt-Ins (real customers)5,746 14%
New Opt-Ins This Month239
Opt-Outs This Month9
Net SMS Growth+230
Channel Mix
Campaigns
Campaign Performance — April 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 8,733 | $44,549 | -31% | 731 | $60.94 | 50% | — | 8.4% | 0.10% |
| Weekly Lost | 9,295 | $2,350 | -32% | 40 | $58.75 | 46% | — | 0.43% | 0.11% |
| Total | 18,028 | $46,899 | 771 | $60.83 | 48% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Funnel performance data is unavailable for this period — automated-flow history for this month could not be reconstructed.
Last Updated July 14, 2026 at 11:22 AM · PufCreativ Loyalty Intelligence Platform