May 2026
Retention Intelligence
Report
Report
Road Trip
Wins
Engaged Customer AOV
$67.49
+13.8% vs store avg
Blast Campaign Revenue
$60,343
Total revenue from blast campaigns
Customers Kept Loyal
$56,906
from 410 customers kept loyal during May 2026
Revenue
Store Revenue
$1.1M
+7.8% MoM
+13% YoY
Purchases
18,125
+2.8% MoM
+3.6% YoY
Customers
7,792
+6.0% MoM
+9.1% YoY
Campaign-Engaged $61,686 (5.7%)
Organic $1.0M (94%)
AOV Comparison
STOREWIDE
$59.32
ENGAGED CUSTOMERS
$67.49
+13.8% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,261
+18% MoM
Revenue
$77,413
$61.39 AOV
Opted-In (Reachable)
145
11% capture rate
Unreachable
1,116
89% — no contact info
Opted-In (Email)
123
of 1,261 new customers
Critical Opt-In Rate (Email)
9.8%
First-time buyers with email
Opted-In (Text)
47
of 1,261 new customers
Critical Opt-In Rate (Text)
3.7%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
18
customers
$1,696
2 → 3
purchases
6
customers
$644
3 → 4
purchases
13
customers
$1,180
4 → 5
purchases
8
customers
$982
Kept Loyal
6+ purchases
410
customers
$56,906
Total
455
customers
$61,408
List Health & Subscriber Intelligence
Total Customers (All-Time)
41,060
Known customers with purchases
Total Reachable
7,788
19% reachable
Ghosts
33,272
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,835 9.3%
New Opt-Ins This Month181
Opt-Outs This Month34
Net List Growth+147
SMS List
Total SMS Opt-Ins (real customers)5,836 14%
New Opt-Ins This Month140
Opt-Outs This Month34
Net SMS Growth+106
Channel Mix
Campaigns
Campaign Performance — May 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 11,073 | $57,348 | +29% | 846 | $67.79 | 51% | 5.7% | 7.6% | 0.11% |
| Weekly Lost | 9,165 | $2,995 | +27% | 45 | $66.56 | 47% | — | 0.49% | 0.16% |
| Total | 20,238 | $60,343 | 891 | $67.72 | 49% | 5.7% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 1,241 | $1,697 | 21 | $80.79 | 26% | — | 1.7% | Sep 2025 |
| Winback | 5 | 29,273 | $89,509 | 1,507 | $59.40 | 30% | 7.0% | 5.1% | Feb 2024 |
| Abandoned Cart | 2 | 2,854 | $6,419 | 119 | $53.94 | 30% | — | 4.2% | Sep 2025 |
| Birthday | 1 | 3,484 | $7,923 | 128 | $61.90 | 49% | 16% | 3.7% | Oct 2025 |
| Total | 9 | 36,852 | $105,547 | 1,775 | $59.46 | 33% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 15, 2026 at 01:38 AM · PufCreativ Loyalty Intelligence Platform