May 2026Jun 2026Jul 2026Aug 2026Sep 2026
September 2026
Retention Intelligence
Report
Verdes · Dutchie
Wins
Engaged Customers AOV
$54.00
+21% vs store avg
Basis: deduped all-campaign last-touch (3-day, send-anchored)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Furthest Customer Recovered
1,683 days
360+ day lapse bucket · 271 customers recovered in September 2026
Recoveries credited to Puf-run campaigns only (from 2026-09)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Recovered Revenue (in September 2026)
$51,283
$14,319 Initial Winbacks + $36,964 Past Cohort Repurchases
Recoveries credited to Puf-run campaigns only (from 2026-09)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Revenue
Store Revenue
$959,666
-26% MoM -13% YoY
Purchases
21,563
-23% MoM -14% YoY
Customers
12,536
-15% MoM -9.6% YoY
Gross Margin
62%
$594,996 profit on $959,666 net rev
Campaign-Engaged $132,727 (14%) Organic $826,939 (86%)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Attributed Revenue using Puf’s Truth.
• Puf uses deduplicated and Last Touch Attribution.
• Dutchie counts the same customer purchase in multiple campaign conversions.
From us, you will always get more truthful reporting.
AOV Comparison
STOREWIDE
$44.51
ENGAGED CUSTOMERS
$54.00
+21.3% vs store avg
Basis: deduped all-campaign last-touch (3-day, send-anchored)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $333,699 $667,398 $1.0M $1.3M Oct '24 Feb '25 Jun '25 Oct '25 Feb '26 Jun '26 Sep '26 $959,666 $139,941
New Customer Intelligence
New Customers
1,269
-59% MoM
Opted-In (Reachable)
1,177
93% capture rate
Unreachable
92
7.2% — no contact info
Critical Opt-In Rate
93%
Percentage of new customers who opted in to marketing communications
Loyalty Ladder
Customer distribution by lifetime purchase count
Tier 1
1 purchase
2,292
customers
$70,445
Tier 2
2 purchases
501
customers
$19,555
Tier 3
3 purchases
386
customers
$14,665
Tier 4
4 purchases
325
customers
$14,484
Loyal
5+ purchases
7,823
customers
$840,518
Total
 
11,327
customers
$959,666
Churn Intelligence & Revenue Recovery
Total Lost Customers
81,582
60+ days since last purchase
Active Customers
16,828
Purchased within last 60 days
Basis: known customers (name, email or phone on file), POS purchase history as of 2026-09-30; roster as of 2026-09-22.
Campaign-Attributed Recovery
$14,319
271 customers recovered after 60+ days lapsed — every channel
Recoveries credited to Puf-run campaigns only (from 2026-09)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Lost Customer Buckets
Timeframe Customers % of Lost Opted In (Email) Recovered (September 2026) Gross Margin Gross Profit
60-89 days4,1305.1%opt-in status not available for this month8666%$3,296
90-179 days9,36011%9463%$2,796
180-359 days11,55414%5062%$1,801
360+ days56,53869%4162%$1,218
Total81,582100%27164%$9,111
Gross Margin / Profit are net-revenue based (recovery purchase $ minus COGS) for the WB-recovered cohort.
Recoveries credited to Puf-run campaigns only (from 2026-09)
Basis: known customers (name, email or phone on file), POS purchase history as of 2026-09-30; roster as of 2026-09-22.
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
September 2026 (provisional — window tail pending; matures once POS is pulled through 2026-09-28)$51,283$14,319$36,96472%
August 2026$58,620$23,463$35,15760%
July 2026$45,601$21,024$24,57854%
June 2026$36,358$22,534$13,82438%
May 2026$22,458$18,425$4,03318%
Total$214,320$99,764$114,55653%
Recoveries credited to Puf-run campaigns only (from 2026-09)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value % Repurchase Rate
60-89 days61233%$36,820$60.1672$53,14346%368 (60%)
90-179 days66235%$33,618$50.78124$36,78432%329 (50%)
180-359 days35119%$17,264$49.19251$14,97213%139 (40%)
360+ days25113%$12,063$48.06805$9,6568.4%86 (34%)
TOTAL1,876100%$99,764$53.18221$114,556100%922 (49%)
Recoveries credited to Puf-run campaigns only (from 2026-09)
provisional — window tail pending; matures once POS is pulled through 2026-09-28
Recovered Customer Purchase Frequency — September 2026 Click to expand
Pre-recovery purchase cadence + lifetime visit counts for the canonical recovered cohort — the same September 2026 customers counted under "Furthest Customer Recovered" above.
Recoveries credited to Puf-run campaigns only (from 2026-09)
All Recovered Customers
Shop Within 1-10 Days
11%
Shop Within 1-30 Days
51%
Shop Within 1-45 Days
67%
Median Days Between Purchases — Pre-Lapse
224 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.
1-10 days
25
11.2%
11-20 days
39
17.4%
21-30 days
51
22.8%
31-45 days
36
16.1%
46-60 days
17
7.6%
60-90 days
24
10.7%
90-120 days
16
7.1%
120-180 days
12
5.4%
180+ days
4
1.8%
67.4% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.
60-179 Day Lapse
Shop Within 1-10 Days
13%
Shop Within 1-30 Days
53%
Shop Within 1-45 Days
72%
Median Days Between Purchases — Pre-Lapse
158 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.
1-10 days
20
12.7%
11-20 days
27
17.1%
21-30 days
37
23.4%
31-45 days
30
19.0%
46-60 days
14
8.9%
60-90 days
15
9.5%
90-120 days
6
3.8%
120-180 days
7
4.4%
180+ days
2
1.3%
72.2% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.
180-359 Day Lapse
Shop Within 1-10 Days
10%
Shop Within 1-30 Days
52%
Shop Within 1-45 Days
57%
Median Days Between Purchases — Pre-Lapse
42 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.
1-10 days
4
9.5%
11-20 days
7
16.7%
21-30 days
11
26.2%
31-45 days
2
4.8%
46-60 days
2
4.8%
60-90 days
5
11.9%
90-120 days
8
19.0%
120-180 days
2
4.8%
180+ days
1
2.4%
57.1% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.
360+ Day Lapse
Shop Within 1-10 Days
4%
Shop Within 1-30 Days
38%
Shop Within 1-45 Days
54%
Median Days Between Purchases — Pre-Lapse
24 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.
1-10 days
1
4.2%
11-20 days
5
20.8%
21-30 days
3
12.5%
31-45 days
4
16.7%
46-60 days
1
4.2%
60-90 days
4
16.7%
90-120 days
2
8.3%
120-180 days
3
12.5%
180+ days
1
4.2%
54.2% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.
Prior Visit Counts (When They Became Lost)
One-and-Done
11%
Visited once, lapsed, just won back
Loyal (6+ Visits Before Lapse)
66%
Established customers we won back
Devoted (11+ Visits)
47%
High-value, regular shoppers
Lifetime Visits Before Lapse
271 recovered customers in this cohort. Median 10 prior visits, average 19.0.
1 visit
30
11.1%
2 visits
17
6.3%
3-5 visits
44
16.2%
6-10 visits
52
19.2%
11-20 visits
54
19.9%
21-50 visits
54
19.9%
51+ visits
20
7.4%
66.4% of these recovered customers had 6+ visits before they vanished — high-value loyalty we just re-engaged.
Campaigns
Campaign Performance — September 2026
Strategy Sends Revenue MoM Orders AOV Email Open Rate SMS Open Rate Push Open Rate Unsub Rate
Active 49,537 $81,822 -29% 1,416 $57.78 29% — 4.1% 0.11%
Verdes Team Campaigns 147,405 $28,424 +3947% 530 $53.63 14% — — 0.14%
Winback Blast 98,094 $19,146 -8.4% 351 $54.55 48% — — 0.26%
Winback Lapsed 78,579 $10,549 -34% 191 $55.23 34% — — 0.23%
Total 373,615 $139,941 2,488 $56.25 29% — 4.1%
Revenue basis: campaign-credited (overlapping) — each campaign is credited with every purchase in its attribution window, so a purchase touched by two campaigns is counted under both. Strategy rows and the total therefore overlap: they are Dutchie’s own counters over blast campaigns, not a deduped total. Our deduped all-campaign figure is a second model rather than a subset of this one, and can land either side of it. The two are never set against each other on this report: the attributed-revenue block in the Revenue section states how each side counts and draws no comparison.
Funnels — Automated Campaigns (September 2026)
Automation performance across all automated flows on Dutchie — September 2026.
Funnel Recipients Revenue Orders Open Rate Order Rate
Birthday 6,360 $4,883 131 36% 2.5%
Abandoned Cart 231 $2,235 34 38% 15%
Active Purchase 3,206 $2,456 65 32% 2.5%
Total 9,797 $9,574 230
Last Updated September 25, 2026 at 11:57 PM · PufCreativ Loyalty Intelligence Platform