Best Buds — Retention Intelligence Report

Wins

Engaged Customer AOV

$70.18

+34.1% vs store avg

Blast Campaign Revenue

$7,396

Total revenue from blast campaigns

Customers Kept Loyal

$5,041

from 48 customers kept loyal during July 2026

Revenue

Store Revenue

$101,773

-26% MoM-11% YoY

Purchases

1,944

-24% MoM+19% YoY

Customers

933

-16% MoM +11% YoY

Campaign-Engaged $6,667 (6.6%) Organic $95,106 (93%)

Known Customers

933

$101,773 · 1,944 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$52.35

ENGAGED CUSTOMERS

$70.18

+34.1% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

224

-25% MoM

Revenue

$12,920

$57.68 AOV

Opted-In (Reachable)

161

66% capture rate

Unreachable

84

34% — no contact info

Opted-In (Email)

156

of 245 new customers

Critical Opt-In Rate (Email) -6.5% MoM

64%

First-time buyers with email

Opted-In (Text)

108

of 245 new customers

Critical Opt-In Rate (Text) -2.3% MoM

44%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

8

customers

$647

2 → 3

purchases

6

customers

$488

3 → 4

purchases

7

customers

$287

4 → 5

purchases

2

customers

$189

Kept Loyal

6+ purchases

48

customers

$5,041

Total

71

customers

$6,653

Churn Intelligence & Revenue Recovery

Total Lost Customers

6,316

60+ days lapsed

4,409 opted in

New Lost This Month

526

Newly crossed 60-day mark

406 opted in

Recovered This Month

13

0.29% recovery rate

of 4,409 opted-in lost

Recovery Revenue

$3,693

Campaign + repurchases

Lost Customer Buckets

Active (60d)

1,531

60–89 Days

493

90–179 Days

1,166

180–359 Days

2,057

360+ Days

2,600

Total Lost

6,316

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

265

193 opted in

Saved by Campaign

4

Save Rate

2.0%

Lost Customer Pipeline

60–179 Days Lost

1,659

1,316 opted in

180–359 Days Lost

2,057

1,369 opted in

360+ Days Lost

2,600

1,724 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

5,517

Recovered

131

Revenue

$9,829

Win-Back Revenue Recovery

CAMPAIGN REV

$1,130

REPURCHASES

$2,562

TOTAL RECOVERED

$3,693

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	12	$942	$78.48	83%
180-359 days	2	$189	$94.30	17%
Total	14	$1,130	$80.74	100%

All Time Revenue Recovered

$29,364

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
July 2026	$3,693	$1,130	$2,562	69%
June 2026	$5,578	$1,847	$3,732	67%
May 2026	$4,927	$1,670	$3,257	66%
April 2026	$4,200	$1,205	$2,995	71%
March 2026	$3,052	$1,320	$1,732	57%
February 2026	$2,422	$987	$1,435	59%
Total	$23,873	$8,160	$15,713	66%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	34	26%	$2,977	$87.56	76	$9,380	50%
91-120 days	24	18%	$1,664	$69.33	107	$3,896	21%
121-180 days	26	20%	$2,062	$79.30	144	$1,945	10%
181-365 days	42	32%	$3,222	$76.72	261	$3,415	18%
365+ days	6	4.5%	$589	$98.09	414	$213	1.1%
TOTAL	132	100%	$10,513	$79.65	169	$18,850	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

7,845

Known customers with purchases

Total Reachable

5,440

69% reachable

Ghosts

2,405

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)5,107 65%

New Opt-Ins This Month382

Opt-Outs This Month41

Net List Growth+341

SMS List

Total SMS Opt-Ins (real customers)4,007 51%

New Opt-Ins This Month200

Opt-Outs This Month38

Net SMS Growth+162

Channel Mix

Email Only

1,433

26%

SMS Only

335

6.2%

Email + SMS

3,674

68%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

20,536

Conversions

3,322

Conversion Rate

16.2%

July 2026 Stats

Signups

288

Customers

87

Non-Customers

201

First Purchase Conversions

All Time

New Customers

498

Revenue

$31,627

Avg Order

$63.51

Conv. Rate

14%

July 2026

New Customers

36

Revenue

$2,128

Avg Order

$59.11

Conv. Rate

12%

NONC Funnel Performance

All Time

Sends

2,845

Conversions

23

Revenue

$1,869

Conv. Rate

0.70%

July 2026

Customers

3

Conversions

3

Revenue

$428

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	5,534	$5,976	-60%	80	$74.70	50%	3.2%	1.4%	0.29%
Weekly Lost	10,761	$1,130	-45%	14	$80.70	46%	0.76%	0.13%	0.25%
NONC	2,845	$290	-50%	2	$144.90	8.3%	—	0.07%	0.49%
Total	19,140	$7,396		96	$77.04	37%	1.7%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	3,637	$803	11	$72.98	19%	—	0.30%	Nov 2025
NONC	1	2,845	$1,442	20	$72.09	20%	—	0.70%	Nov 2025
After First Purchase	2	243	$56	1	$56.00	0.00%	—	0.41%	Nov 2025
After X Purchase	6	2,211	$1,759	38	$46.30	21%	—	1.7%	Nov 2025
Abandoned Cart	2	5,499	$8,165	111	$73.56	30%	—	2.0%	Nov 2025
Birthday	1	3,181	$1,069	21	$50.93	21%	—	0.66%	Nov 2025
Total	13	17,616	$13,295	202	$65.81	22%	—

* Open rates derived from contact engagement data (rolling 90-day window).