Mar 2026Apr 2026May 2026Jun 2026Jul 2026
July 2026
Retention Intelligence
Report
Bliss + Lex
Wins
Engaged Customer AOV
$68.21
+25.0% vs store avg
Blast Campaign Revenue
$32,249
Total revenue from blast campaigns
Customers Kept Loyal
$29,029
from 328 customers kept loyal during July 2026
Revenue
Store Revenue
$317,751
-34% MoM-29% YoY
Purchases
5,822
-34% MoM-32% YoY
Customers
3,317
-27% MoM -28% YoY
Campaign-Engaged $33,150 (10%) Organic $284,601 (90%)
Known Customers
3,317
$317,751 · 5,822 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$54.58
ENGAGED CUSTOMERS
$68.21
+25.0% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $142,065 $284,130 $426,196 $568,261 Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $317,751 $35,584
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
798
-25% MoM
Revenue
$38,942
$48.80 AOV
Opted-In (Reachable)
175
24% capture rate
Unreachable
553
76% — no contact info
Opted-In (Email)
174
of 728 new customers
Critical Opt-In Rate (Email) -4.8% MoM
24%
First-time buyers with email
Opted-In (Text)
16
of 728 new customers
Critical Opt-In Rate (Text) -53% MoM
2.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
8
customers
$648
2 → 3
purchases
13
customers
$1,314
3 → 4
purchases
18
customers
$1,206
4 → 5
purchases
6
customers
$412
Kept Loyal
6+ purchases
328
customers
$29,029
Total
 
373
customers
$32,608
Churn Intelligence & Revenue Recovery
Total Lost Customers
25,364
60+ days lapsed
5,600 opted in
New Lost This Month
2,030
Newly crossed 60-day mark
537 opted in
Recovered This Month
83
1.5% recovery rate
of 5,600 opted-in lost
Recovery Revenue
$16,286
Campaign + repurchases
Lost Customer Buckets
Active (60d)
6,645
60–89 Days
1,999
90–179 Days
4,663
180–359 Days
9,105
360+ Days
9,597
Total Lost
25,364
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,255
417 opted in
Saved by Campaign
13
Save Rate
3.0%
Lost Customer Pipeline
60–179 Days Lost
6,662
1,661 opted in
180–359 Days Lost
9,105
1,505 opted in
360+ Days Lost
9,597
2,434 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
254
Recovered
17
Revenue
$1,471
Win-Back Revenue Recovery
CAMPAIGN REV
$6,600
REPURCHASES
$9,686
TOTAL RECOVERED
$16,286
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days65$4,976$76.5675%
180-359 days15$1,025$68.3116%
360+ days9$598$66.509.1%
Total89$6,600$74.15100%
All Time Revenue Recovered
$181,500
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
July 2026 $16,286 $6,600 $9,686 59%
June 2026 $24,546 $6,869 $17,677 72%
May 2026 $22,083 $4,317 $17,766 80%
April 2026 $21,912 $5,667 $16,245 74%
March 2026 $21,804 $6,407 $15,396 71%
February 2026 $14,812 $4,236 $10,576 71%
Total $121,442 $34,095 $87,347 72%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 235 36% $19,227 $81.82 74 $63,682 48%
91-120 days 104 16% $7,251 $69.72 104 $19,964 15%
121-180 days 145 22% $9,331 $64.35 146 $30,809 23%
181-365 days 118 18% $7,715 $65.38 259 $15,196 11%
365+ days 56 8.5% $3,849 $68.73 486 $4,478 3.3%
TOTAL 658 100% $47,372 $71.99 163 $134,127 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
31,989
Known customers with purchases
Total Reachable
7,333
23% reachable
Ghosts
24,656
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,264 23%
New Opt-Ins This Month233
Opt-Outs This Month124
Net List Growth+109
SMS List
Total SMS Opt-Ins (real customers)787 2.5%
New Opt-Ins This Month58
Opt-Outs This Month100
Net SMS Growth-42
Channel Mix
Email Only
6,546
89%
SMS Only
69
0.94%
Email + SMS
718
9.8%
Campaigns
Campaign Performance — July 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 16,088 $27,703 -68% 416 $66.59 43% 8.7% 2.6% 0.40%
Weekly Lost 24,076 $4,546 -40% 62 $73.32 44% 2.8% 0.26% 0.35%
Total 40,164 $32,249 478 $67.47 43% 6.4%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 4,150 $10,016 147 $68.14 55% — 3.5% Aug 2025
Winback Funnel 3 5,887 $1,367 15 $91.15 56% 4.8% 0.25% Jul 2026
After First Purchase 2 2,251 $1,300 27 $48.15 39% — 1.2% Aug 2025
After X Purchase 5 3,186 $5,504 83 $66.32 37% — 2.6% Aug 2025
Browse Abandonment 1 254 $1,471 17 $86.55 62% — 6.7% Sep 2025
Birthday 1 10,929 $9,325 150 $62.16 47% — 1.4% Aug 2025
Points Reminder 1 1,877 $3,558 41 $86.79 47% — 2.2% Aug 2025
Total 14 28,534 $32,542 480 $67.80 50% 4.8%
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 25, 2026 at 02:56 AM · PufCreativ Loyalty Intelligence Platform