Brotherly Bud — Retention Intelligence Report

Wins

Recovery Revenue

$22,715

Campaign revenue + past-cohort repurchases for July 2026

All Time Revenue Recovered

$311,296

Cumulative revenue recovered from winback campaigns

Spin Wheel New Customer Revenue

$4,877

from 82 first-time purchases during July 2026

Revenue

Store Revenue

$562,548

-28% MoM-0.52% YoY

Purchases

9,522

-27% MoM+7.4% YoY

Customers

5,052

-16% MoM +18% YoY

Campaign-Engaged $44,968 (8.0%) Organic $517,580 (92%)

AOV Comparison

STOREWIDE

$59.08

WINBACK CUSTOMERS

$63.81

+8.0% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,028

-34% MoM

Revenue

$72,330

$70.36 AOV

Opted-In (Reachable)

427

53% capture rate

Unreachable

380

47% — no contact info

Opted-In (Email)

395

of 807 new customers

Critical Opt-In Rate (Email) -10% MoM

49%

First-time buyers with email

Opted-In (Text)

132

of 807 new customers

Critical Opt-In Rate (Text) -16% MoM

16%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

24,916

60+ days lapsed

9,666 opted in

New Lost This Month

2,449

Newly crossed 60-day mark

1,391 opted in

Recovered This Month

74

0.77% recovery rate

of 9,666 opted-in lost

Recovery Revenue

$22,715

Campaign + repurchases

Lost Customer Buckets

Active (60d)

8,814

60–89 Days

2,196

90–179 Days

4,851

180–359 Days

6,507

360+ Days

11,362

Total Lost

24,916

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,486

940 opted in

Saved by Campaign

20

Save Rate

2.1%

Lost Customer Pipeline

60–179 Days Lost

7,047

4,051 opted in

180–359 Days Lost

6,507

2,546 opted in

360+ Days Lost

11,362

3,069 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,458

Recovered

150

Revenue

$10,671

Win-Back Revenue Recovery

CAMPAIGN REV

$5,011

REPURCHASES

$17,704

TOTAL RECOVERED

$22,715

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	56	$3,955	$70.63	79%
180-359 days	14	$736	$52.60	15%
360+ days	6	$320	$53.25	6.4%
Total	76	$5,011	$65.94	100%

All Time Revenue Recovered

$311,296

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
July 2026	$22,715	$5,011	$17,704	78%
June 2026	$38,886	$6,021	$32,865	85%
May 2026	$41,296	$6,235	$35,062	85%
April 2026	$38,309	$5,855	$32,454	85%
March 2026	$38,900	$7,756	$31,144	80%
February 2026	$30,648	$8,797	$21,851	71%
Total	$210,754	$39,675	$171,079	81%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	333	35%	$24,496	$73.56	74	$94,434	39%
91-120 days	170	18%	$11,050	$65.00	104	$44,850	18%
121-180 days	206	22%	$14,136	$68.62	145	$60,237	25%
181-365 days	187	20%	$12,654	$67.67	260	$35,795	15%
365+ days	63	6.6%	$4,389	$69.67	452	$9,255	3.8%
TOTAL	959	100%	$66,726	$69.58	156	$244,571	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

33,722

Known customers with purchases

Total Reachable

14,482

43% reachable

Ghosts

19,240

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)12,998 39%

New Opt-Ins This Month695

Opt-Outs This Month190

Net List Growth+505

SMS List

Total SMS Opt-Ins (real customers)6,193 18%

New Opt-Ins This Month307

Opt-Outs This Month209

Net SMS Growth+98

Channel Mix

Email Only

8,289

57%

SMS Only

1,484

10%

Email + SMS

4,709

33%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

69,844

Conversions

11,939

Conversion Rate

17.1%

July 2026 Stats

Signups

223

Customers

106

Non-Customers

117

First Purchase Conversions

All Time

New Customers

2,419

Revenue

$176,823

Avg Order

$73.10

Conv. Rate

19%

July 2026

New Customers

82

Revenue

$4,877

Avg Order

$59.47

Conv. Rate

37%

NONC Funnel Performance

All Time

Sends

12,821

Conversions

33

Revenue

$2,665

Conv. Rate

0.26%

July 2026

Customers

—

Conversions

—

Revenue

—

Campaigns

Campaign Performance — July 2026

Tact-managed win-back blast campaigns

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Winback	29,785	$5,210	-17%	81	$64.33	40%	2.8%	0.27%	0.13%
Total	29,785	$5,210		81	$64.33	40%	2.8%

Brotherly Bud Campaigns

Blast campaigns sent by the Brotherly Bud team — shown for full context; not Tact-managed

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
NONC	12,821	$0	-100%	0	$0.00	4.5%	0.12%	0.00%	1.02%
Other	123,824	$42,657	-54%	636	$67.07	17%	4.5%	0.51%	0.14%
Total	136,645	$42,657		636	$67.07	16%	4.2%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	4,166	$4,627	50	$92.54	32%	—	1.2%	Mar 2026
NONC	2	12,821	$2,665	33	$80.76	16%	0.12%	0.26%	Sep 2025
After First Purchase	1	5,098	$1,500	20	$75.00	18%	—	0.39%	Apr 2025
Abandoned Cart	1	4,458	$10,621	149	$71.28	32%	—	3.3%	Apr 2025
Birthday	1	3,838	$3,767	55	$68.49	25%	—	1.4%	Mar 2026
Total	6	30,381	$23,179	307	$75.50	26%	—

* Open rates derived from contact engagement data (rolling 90-day window).