Mar 2026Apr 2026May 2026Jun 2026Jul 2026
July 2026
Retention Intelligence
Report
Cannabis Connection
Wins
Engaged Customer AOV
$56.24
+2.8% vs store avg
Blast Campaign Revenue
$6,575
Total revenue from blast campaigns
Customers Kept Loyal
$4,126
from 65 customers kept loyal during July 2026
Revenue
Store Revenue
$457,625
-28% MoM-49% YoY
Purchases
8,368
-28% MoM-51% YoY
Customers
5,058
-17% MoM -31% YoY
Campaign-Engaged $6,917 (1.5%) Organic $450,708 (98%)
AOV Comparison
STOREWIDE
$54.69
ENGAGED CUSTOMERS
$56.24
+2.8% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $252,557 $505,114 $757,671 $1.0M Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $457,625 $6,917
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,031
-25% MoM
Revenue
$61,417
$59.57 AOV
Opted-In (Reachable)
59
7.1% capture rate
Unreachable
768
93% — no contact info
Opted-In (Email)
40
of 827 new customers
Critical Opt-In Rate (Email) -1.7% MoM
4.8%
First-time buyers with email
Opted-In (Text)
35
of 827 new customers
Critical Opt-In Rate (Text) +42% MoM
4.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$65
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
1
customers
$25
Kept Loyal
6+ purchases
65
customers
$4,126
Total
 
69
customers
$4,216
Churn Intelligence & Revenue Recovery
Total Lost Customers
44,681
60+ days lapsed
5,568 opted in
New Lost This Month
3,189
Newly crossed 60-day mark
398 opted in
Recovered This Month
19
0.34% recovery rate
of 5,568 opted-in lost
Recovery Revenue
$2,553
Campaign + repurchases
Lost Customer Buckets
Active (60d)
9,251
60–89 Days
2,592
90–179 Days
6,772
180–359 Days
8,372
360+ Days
26,945
Total Lost
44,681
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,508
174 opted in
Saved by Campaign
7
Save Rate
3.9%
Lost Customer Pipeline
60–179 Days Lost
9,364
1,279 opted in
180–359 Days Lost
8,372
1,250 opted in
360+ Days Lost
26,945
3,039 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
153
Recovered
10
Revenue
$609
Win-Back Revenue Recovery
CAMPAIGN REV
$1,857
REPURCHASES
$696
TOTAL RECOVERED
$2,553
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days16$1,230$76.8466%
180-359 days5$432$86.4623%
360+ days2$195$97.5011%
Total23$1,857$80.73100%
All Time Revenue Recovered
$23,519
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
July 2026 $2,553 $1,857 $696 27%
June 2026 $6,193 $3,240 $2,953 48%
May 2026 $4,620 $1,766 $2,853 62%
April 2026 $4,990 $3,022 $1,969 39%
March 2026 $3,642 $2,628 $1,014 28%
February 2026 $1,521 $1,304 $217 14%
Total $23,519 $13,817 $9,702 41%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 36 21% $2,503 $69.52 74 $2,733 25%
91-120 days 30 17% $1,954 $65.15 107 $3,081 28%
121-180 days 39 22% $2,861 $73.36 146 $1,568 14%
181-365 days 50 29% $3,783 $75.65 250 $2,906 26%
365+ days 19 11% $1,358 $71.49 647 $772 7.0%
TOTAL 174 100% $12,459 $71.60 209 $11,060 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
53,931
Known customers with purchases
Total Reachable
6,380
12% reachable
Ghosts
47,551
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,158 11%
New Opt-Ins This Month126
Opt-Outs This Month22
Net List Growth+104
SMS List
Total SMS Opt-Ins (real customers)382 0.71%
New Opt-Ins This Month237
Opt-Outs This Month234
Net SMS Growth+3
Channel Mix
Email Only
5,998
94%
SMS Only
222
3.5%
Email + SMS
160
2.5%
Campaigns
Campaign Performance — July 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 6,821 $5,157 -74% 95 $54.29 21% — 1.4% 0.01%
Weekly Lost 18,019 $1,418 -59% 20 $70.89 19% — 0.11% 0.08%
Total 24,840 $6,575 115 $57.18 19% —
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 373 $360 3 $120.17 19% — 0.80% Mar 2026
After First Purchase 4 418 $115 1 $115.00 15% — 0.24% Mar 2026
After X Purchase 6 108 $0 0 $0.00 11% — 0.00% Jul 2026
Abandoned Cart 2 152 $165 3 $55.00 20% — 2.0% Mar 2026
Birthday 1 1,068 $793 14 $56.65 22% — 1.3% Mar 2026
Total 14 2,119 $1,434 21 $68.26 20% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CANNABIS CONNECTION WESTFIELD ▾
Revenue
Store Revenue
$290,674
-25% MoM-53% YoY
Purchases
5,279
-25% MoM-53% YoY
Customers
3,199
-14% MoM -34% YoY
Store AOV
$55.06
Monthly Revenue Trend
Store Revenue
$0 $187,616 $375,231 $562,847 $750,462 Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $290,674
New Customer Intelligence
New Customers
560
-18% MoM
Revenue
$33,062
$59.04 AOV
Opted-In (Reachable)
71
11% capture rate
Unreachable
578
89% — no contact info
Opted-In (Email)
42
of 649 new customers
Critical Opt-In Rate (Email) -33% MoM
6.5%
First-time buyers with email
Opted-In (Text)
35
of 649 new customers
Critical Opt-In Rate (Text) +89% MoM
5.4%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$44
2 → 3
purchases
0
customers
$0
3 → 4
purchases
1
customers
$25
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
63
customers
$4,621
Total
 
67
customers
$4,690
Churn Intelligence & Revenue Recovery
Total Lost Customers
31,598
60+ days lapsed
3,704 opted in
New Lost This Month
1,779
Newly crossed 60-day mark
222 opted in
Recovered This Month
15
0.40% recovery rate
of 3,704 opted-in lost
Recovery Revenue
$1,988
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
855
90 opted in
Saved by Campaign
7
Save Rate
7.2%
Lost Customer Pipeline
60–179 Days Lost
6,137
733 opted in
180–359 Days Lost
5,168
695 opted in
360+ Days Lost
20,293
2,276 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
39
Recovered
6
Revenue
$341
Win-Back Revenue Recovery
CAMPAIGN REV
$1,188
REPURCHASES
$800
TOTAL RECOVERED
$1,988
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days11$967$87.9581%
180-359 days3$208$69.4818%
360+ days1$12$12.101.0%
Total15$1,188$79.20100%
All Time Revenue Recovered
$16,130
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
July 2026 $1,988 $1,188 $800 40%
June 2026 $3,976 $1,707 $2,269 57%
May 2026 $3,271 $918 $2,352 72%
April 2026 $3,535 $2,149 $1,386 39%
March 2026 $2,301 $1,903 $398 17%
February 2026 $1,059 $1,059 $0 0.00%
Total $16,130 $8,925 $7,205 45%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 27 23% $1,929 $71.45 74 $1,264 18%
91-120 days 20 17% $1,534 $76.69 107 $1,998 28%
121-180 days 28 24% $2,115 $75.52 141 $1,160 16%
181-365 days 30 26% $2,494 $83.14 244 $2,594 36%
365+ days 12 10% $853 $71.12 662 $190 2.6%
TOTAL 117 100% $8,925 $76.28 200 $7,205 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
36,071
Known customers with purchases
Total Reachable
4,367
12% reachable
Ghosts
31,704
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,242 12%
New Opt-Ins This Month37
Opt-Outs This Month10
Net List Growth+27
SMS List
Total SMS Opt-Ins (real customers)219 0.61%
New Opt-Ins This Month106
Opt-Outs This Month136
Net SMS Growth-30
CANNABIS CONNECTION, INC WEST SPRINGFIELD ▾
Revenue
Store Revenue
$153,659
-31% MoM-46% YoY
Purchases
2,786
-33% MoM-51% YoY
Customers
1,859
-22% MoM -23% YoY
Store AOV
$55.15
Monthly Revenue Trend
Store Revenue
$0 $74,750 $149,500 $224,250 $299,000 Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $153,659
New Customer Intelligence
New Customers
471
-31% MoM
Revenue
$27,732
$58.88 AOV
Opted-In (Reachable)
73
14% capture rate
Unreachable
462
86% — no contact info
Opted-In (Email)
49
of 535 new customers
Critical Opt-In Rate (Email) -24% MoM
9.2%
First-time buyers with email
Opted-In (Text)
46
of 535 new customers
Critical Opt-In Rate (Text) +101% MoM
8.6%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
1
customers
$35
2 → 3
purchases
1
customers
$74
3 → 4
purchases
0
customers
$0
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
30
customers
$1,920
Total
 
32
customers
$2,030
Churn Intelligence & Revenue Recovery
Total Lost Customers
15,502
60+ days lapsed
1,850 opted in
New Lost This Month
1,410
Newly crossed 60-day mark
176 opted in
Recovered This Month
4
0.22% recovery rate
of 1,850 opted-in lost
Recovery Revenue
$605
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
653
84 opted in
Saved by Campaign
0
Save Rate
0.00%
Lost Customer Pipeline
60–179 Days Lost
4,950
546 opted in
180–359 Days Lost
3,529
555 opted in
360+ Days Lost
7,023
749 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
33
Recovered
2
Revenue
$84
Win-Back Revenue Recovery
CAMPAIGN REV
$328
REPURCHASES
$278
TOTAL RECOVERED
$605
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days3$314$104.6596%
180-359 days1$14$13.884.2%
Total4$328$81.95100%
All Time Revenue Recovered
$6,131
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
July 2026 $605 $328 $278 46%
June 2026 $2,128 $1,168 $960 45%
May 2026 $1,271 $718 $553 44%
April 2026 $1,387 $873 $514 37%
March 2026 $739 $660 $79 11%
Total $6,131 $3,746 $2,385 39%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 11 20% $835 $75.92 76 $864 36%
91-120 days 11 20% $541 $49.15 106 $951 40%
121-180 days 10 18% $722 $72.25 159 $168 7.0%
181-365 days 19 34% $1,255 $66.07 261 $127 5.3%
365+ days 5 8.9% $393 $78.60 603 $275 12%
TOTAL 56 100% $3,746 $66.90 207 $2,385 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
18,446
Known customers with purchases
Total Reachable
2,317
13% reachable
Ghosts
16,129
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,179 12%
New Opt-Ins This Month52
Opt-Outs This Month11
Net List Growth+41
SMS List
Total SMS Opt-Ins (real customers)244 1.3%
New Opt-Ins This Month111
Opt-Outs This Month94
Net SMS Growth+17
Last Updated July 25, 2026 at 03:56 AM · PufCreativ Loyalty Intelligence Platform