Mar 2026Apr 2026May 2026Jun 2026Jul 2026
July 2026
Retention Intelligence
Report
Commencement Bay
Wins
Recovery Revenue
$25,276
Campaign revenue + past-cohort repurchases for July 2026
All Time Revenue Recovered
$145,950
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$41.66
Average order value from recovered customers in July 2026
Revenue
Store Revenue
$1.7M
-25% MoM-31% YoY
Purchases
52,414
-25% MoM-30% YoY
Customers
21,888
-8.2% MoM -8.8% YoY
Campaign-Engaged $110,163 (6.3%) Organic $1.6M (94%)
AOV Comparison
STOREWIDE
$33.23
WINBACK CUSTOMERS
$40.63
+22.3% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $665,924 $1.3M $2.0M $2.7M Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $1.7M $110,163
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,807
-20% MoM
Revenue
$59,143
$32.73 AOV
Opted-In (Reachable)
1,063
79% capture rate
Unreachable
286
21% — no contact info
Opted-In (Email)
216
of 1,349 new customers
Critical Opt-In Rate (Email) -14% MoM
16%
First-time buyers with email
Opted-In (Text)
1,033
of 1,349 new customers
Critical Opt-In Rate (Text) +2.3% MoM
77%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
87,580
60+ days lapsed
71,813 opted in
New Lost This Month
12,666
Newly crossed 60-day mark
10,554 opted in
Recovered This Month
308
0.43% recovery rate
of 71,813 opted-in lost
Recovery Revenue
$25,276
Campaign + repurchases
Lost Customer Buckets
Active (60d)
32,116
60–89 Days
5,583
90–179 Days
12,260
180–359 Days
17,916
360+ Days
51,821
Total Lost
87,580
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,818
1,495 opted in
Saved by Campaign
44
Save Rate
2.9%
Lost Customer Pipeline
60–179 Days Lost
17,843
27,032 opted in
180–359 Days Lost
17,916
13,908 opted in
360+ Days Lost
51,821
30,873 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
39,186
Recovered
4,183
Revenue
$203,074
Win-Back Revenue Recovery
CAMPAIGN REV
$13,591
REPURCHASES
$11,685
TOTAL RECOVERED
$25,276
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days228$9,949$43.6473%
180-359 days73$2,828$38.7421%
360+ days24$814$33.936.0%
Total325$13,591$41.82100%
All Time Revenue Recovered
$145,950
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
July 2026 $25,276 $13,591 $11,685 46%
June 2026 $43,922 $13,578 $30,343 69%
May 2026 $34,544 $14,218 $20,326 59%
April 2026 $29,538 $15,325 $14,213 48%
March 2026 $12,670 $11,165 $1,505 12%
Total $145,950 $67,879 $78,072 53%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 532 33% $22,362 $42.03 73 $36,164 44%
91-120 days 305 19% $13,091 $42.92 104 $19,041 23%
121-180 days 289 18% $11,165 $38.63 145 $13,576 16%
181-365 days 357 22% $12,544 $35.14 251 $11,083 13%
365+ days 109 6.8% $4,153 $38.10 557 $2,771 3.4%
TOTAL 1,592 100% $63,315 $39.77 165 $82,635 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
119,687
Known customers with purchases
Total Reachable
78,353
65% reachable
Ghosts
41,334
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)34,731 29%
New Opt-Ins This Month354
Opt-Outs This Month222
Net List Growth+132
SMS List
Total SMS Opt-Ins (real customers)63,402 53%
New Opt-Ins This Month1,399
Opt-Outs This Month445
Net SMS Growth+954
Channel Mix
Email Only
14,951
19%
SMS Only
43,626
56%
Email + SMS
19,780
25%
Campaigns
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Abandoned Cart 4 39,184 $197,550 4,071 $48.53 34% 0.00% 10% Mar 2024
Birthday 1 27,956 $190,845 4,918 $38.81 32% 0.00% 18% Jan 2024
Points Reminder 6 118,982 $603,251 16,858 $35.78 34% — 14% Jan 2024
Total 11 186,122 $991,646 25,847 $38.37 34% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CBC - YELLOW FIFE ▾
Revenue
Store Revenue
$278,094
-59% MoM-60% YoY
Purchases
7,892
-60% MoM-60% YoY
Customers
4,679
-44% MoM -44% YoY
Known Customers
4,679
$278,094 · 7,892 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$35.24
Monthly Revenue Trend
Store Revenue
$0 $190,375 $380,749 $571,124 $761,498 Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $278,094
New Customer Intelligence
New Customers
582
-52% MoM
Revenue
$18,685
$32.10 AOV
Opted-In (Reachable)
425
73% capture rate
Unreachable
157
27% — no contact info
Opted-In (Email)
128
of 582 new customers
Critical Opt-In Rate (Email) -17% MoM
22%
First-time buyers with email
Opted-In (Text)
401
of 582 new customers
Critical Opt-In Rate (Text) +3.0% MoM
69%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
35,907
60+ days lapsed
22,889 opted in
New Lost This Month
3,650
Newly crossed 60-day mark
2,973 opted in
Recovered This Month
97
0.42% recovery rate
of 22,889 opted-in lost
Recovery Revenue
$7,152
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
547
432 opted in
Saved by Campaign
14
Save Rate
3.1%
Lost Customer Pipeline
60–179 Days Lost
10,644
8,124 opted in
180–359 Days Lost
7,043
4,511 opted in
360+ Days Lost
18,220
10,254 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
2,534
Recovered
335
Revenue
$17,366
Win-Back Revenue Recovery
CAMPAIGN REV
$3,665
REPURCHASES
$3,487
TOTAL RECOVERED
$7,152
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days64$2,313$36.1463%
180-359 days28$1,187$42.3932%
360+ days5$165$33.034.5%
Total97$3,665$37.78100%
All Time Revenue Recovered
$40,757
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
July 2026 $7,152 $3,665 $3,487 49%
June 2026 $12,169 $3,112 $9,057 74%
May 2026 $9,247 $4,768 $4,479 48%
April 2026 $8,555 $5,182 $3,373 39%
March 2026 $3,635 $3,298 $337 9.3%
Total $40,757 $20,025 $20,732 51%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 168 34% $6,885 $40.98 74 $8,422 41%
91-120 days 89 18% $4,326 $48.61 103 $5,156 25%
121-180 days 78 16% $2,951 $37.83 145 $3,247 16%
181-365 days 126 25% $4,421 $35.09 251 $3,047 15%
365+ days 37 7.4% $1,441 $38.95 551 $861 4.2%
TOTAL 498 100% $20,025 $40.21 170 $20,732 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
39,356
Known customers with purchases
Total Reachable
25,692
65% reachable
Ghosts
13,664
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)11,009 28%
New Opt-Ins This Month97
Opt-Outs This Month69
Net List Growth+28
SMS List
Total SMS Opt-Ins (real customers)21,041 53%
New Opt-Ins This Month447
Opt-Outs This Month203
Net SMS Growth+244
CBC - RED 30TH TACOMA ▾
Revenue
Store Revenue
$141,747
-60% MoM-62% YoY
Purchases
4,208
-60% MoM-62% YoY
Customers
2,368
-48% MoM -47% YoY
Known Customers
2,368
$141,747 · 4,208 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$33.69
Monthly Revenue Trend
Store Revenue
$0 $98,756 $197,512 $296,268 $395,024 Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $141,747
New Customer Intelligence
New Customers
378
-54% MoM
Revenue
$11,792
$31.20 AOV
Opted-In (Reachable)
337
89% capture rate
Unreachable
41
11% — no contact info
Opted-In (Email)
75
of 378 new customers
Critical Opt-In Rate (Email) -24% MoM
20%
First-time buyers with email
Opted-In (Text)
321
of 378 new customers
Critical Opt-In Rate (Text) +14% MoM
85%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,114
60+ days lapsed
14,530 opted in
New Lost This Month
1,894
Newly crossed 60-day mark
1,602 opted in
Recovered This Month
44
0.30% recovery rate
of 14,530 opted-in lost
Recovery Revenue
$3,020
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
330
289 opted in
Saved by Campaign
4
Save Rate
1.4%
Lost Customer Pipeline
60–179 Days Lost
5,716
4,661 opted in
180–359 Days Lost
3,975
2,951 opted in
360+ Days Lost
11,423
6,918 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,067
Recovered
122
Revenue
$6,066
Win-Back Revenue Recovery
CAMPAIGN REV
$1,646
REPURCHASES
$1,373
TOTAL RECOVERED
$3,020
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days30$1,087$36.2366%
180-359 days9$396$43.9724%
360+ days5$163$32.709.9%
Total44$1,646$37.41100%
All Time Revenue Recovered
$16,817
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
July 2026 $3,020 $1,646 $1,373 46%
June 2026 $4,729 $1,735 $2,994 63%
May 2026 $3,984 $1,833 $2,151 54%
April 2026 $3,315 $2,093 $1,222 37%
March 2026 $1,770 $1,421 $349 20%
Total $16,817 $8,728 $8,088 48%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 65 30% $2,929 $45.06 75 $4,379 54%
91-120 days 38 18% $1,541 $40.54 104 $738 9.1%
121-180 days 40 19% $1,488 $37.20 147 $1,135 14%
181-365 days 49 23% $1,833 $37.40 259 $1,246 15%
365+ days 23 11% $938 $40.77 530 $591 7.3%
TOTAL 215 100% $8,728 $40.60 184 $8,088 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
23,033
Known customers with purchases
Total Reachable
16,223
70% reachable
Ghosts
6,810
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,367 23%
New Opt-Ins This Month55
Opt-Outs This Month38
Net List Growth+17
SMS List
Total SMS Opt-Ins (real customers)14,195 62%
New Opt-Ins This Month332
Opt-Outs This Month55
Net SMS Growth+277
CBC - GREEN 72ND TACOMA ▾
Revenue
Store Revenue
$216,078
-58% MoM-59% YoY
Purchases
5,438
-59% MoM-61% YoY
Customers
3,081
-42% MoM -42% YoY
Known Customers
3,081
$216,078 · 5,438 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$39.73
Monthly Revenue Trend
Store Revenue
$0 $143,676 $287,353 $431,029 $574,705 Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $216,078
New Customer Intelligence
New Customers
244
-59% MoM
Revenue
$8,926
$36.58 AOV
Opted-In (Reachable)
204
84% capture rate
Unreachable
40
16% — no contact info
Opted-In (Email)
69
of 244 new customers
Critical Opt-In Rate (Email) -9.4% MoM
28%
First-time buyers with email
Opted-In (Text)
186
of 244 new customers
Critical Opt-In Rate (Text) +15% MoM
76%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
17,875
60+ days lapsed
11,951 opted in
New Lost This Month
2,338
Newly crossed 60-day mark
1,949 opted in
Recovered This Month
68
0.57% recovery rate
of 11,951 opted-in lost
Recovery Revenue
$4,625
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
294
234 opted in
Saved by Campaign
10
Save Rate
4.1%
Lost Customer Pipeline
60–179 Days Lost
5,869
4,700 opted in
180–359 Days Lost
3,250
2,329 opted in
360+ Days Lost
8,756
4,922 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,826
Recovered
267
Revenue
$14,836
Win-Back Revenue Recovery
CAMPAIGN REV
$2,550
REPURCHASES
$2,074
TOTAL RECOVERED
$4,625
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days49$2,120$43.2783%
180-359 days13$307$23.6412%
360+ days6$123$20.424.8%
Total68$2,550$37.50100%
All Time Revenue Recovered
$26,659
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
July 2026 $4,625 $2,550 $2,074 45%
June 2026 $7,912 $3,316 $4,596 58%
May 2026 $6,052 $2,966 $3,086 51%
April 2026 $5,227 $3,051 $2,176 42%
March 2026 $2,843 $2,465 $377 13%
Total $26,659 $14,348 $12,310 46%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 117 35% $4,997 $42.71 74 $4,295 35%
91-120 days 65 19% $3,185 $49.00 104 $4,064 33%
121-180 days 61 18% $2,596 $42.55 144 $2,460 20%
181-365 days 76 22% $2,928 $38.52 241 $1,247 10%
365+ days 19 5.6% $643 $33.85 561 $244 2.0%
TOTAL 338 100% $14,348 $42.45 157 $12,310 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
19,785
Known customers with purchases
Total Reachable
13,527
68% reachable
Ghosts
6,258
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,714 34%
New Opt-Ins This Month40
Opt-Outs This Month52
Net List Growth-12
SMS List
Total SMS Opt-Ins (real customers)10,818 55%
New Opt-Ins This Month179
Opt-Outs This Month42
Net SMS Growth+137
CBC - BLACK TACOMA ▾
Revenue
Store Revenue
$372,557
-60% MoM-60% YoY
Purchases
12,084
-61% MoM-61% YoY
Customers
6,106
-40% MoM -38% YoY
Known Customers
6,106
$372,557 · 12,084 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$30.83
Monthly Revenue Trend
Store Revenue
$0 $241,601 $483,202 $724,804 $966,405 Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $372,557
New Customer Intelligence
New Customers
493
-55% MoM
Revenue
$16,105
$32.67 AOV
Opted-In (Reachable)
387
78% capture rate
Unreachable
106
22% — no contact info
Opted-In (Email)
118
of 493 new customers
Critical Opt-In Rate (Email) -20% MoM
24%
First-time buyers with email
Opted-In (Text)
361
of 493 new customers
Critical Opt-In Rate (Text) +7.7% MoM
73%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
33,745
60+ days lapsed
22,443 opted in
New Lost This Month
4,784
Newly crossed 60-day mark
4,030 opted in
Recovered This Month
100
0.45% recovery rate
of 22,443 opted-in lost
Recovery Revenue
$8,722
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
647
540 opted in
Saved by Campaign
16
Save Rate
2.9%
Lost Customer Pipeline
60–179 Days Lost
11,864
9,547 opted in
180–359 Days Lost
5,968
4,117 opted in
360+ Days Lost
15,913
8,779 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
3,622
Recovered
524
Revenue
$24,583
Win-Back Revenue Recovery
CAMPAIGN REV
$4,076
REPURCHASES
$4,646
TOTAL RECOVERED
$8,722
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days73$3,094$42.3876%
180-359 days19$677$35.6417%
360+ days8$305$38.147.5%
Total100$4,076$40.76100%
All Time Revenue Recovered
$47,216
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
July 2026 $8,722 $4,076 $4,646 53%
June 2026 $13,708 $4,091 $9,617 70%
May 2026 $11,169 $4,292 $6,877 62%
April 2026 $9,457 $4,707 $4,750 50%
March 2026 $4,160 $3,773 $387 9.3%
Total $47,216 $20,939 $26,277 56%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 197 35% $8,005 $40.63 73 $13,494 51%
91-120 days 117 21% $4,204 $35.93 104 $4,863 18%
121-180 days 113 20% $4,238 $37.50 145 $4,980 19%
181-365 days 106 19% $3,363 $31.72 254 $2,464 9.4%
365+ days 30 5.3% $1,130 $37.68 581 $477 1.8%
TOTAL 563 100% $20,939 $37.19 155 $26,277 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
37,926
Known customers with purchases
Total Reachable
25,994
69% reachable
Ghosts
11,932
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,314 35%
New Opt-Ins This Month123
Opt-Outs This Month63
Net List Growth+60
SMS List
Total SMS Opt-Ins (real customers)20,448 54%
New Opt-Ins This Month435
Opt-Outs This Month145
Net SMS Growth+290
Last Updated July 25, 2026 at 04:14 AM · PufCreativ Loyalty Intelligence Platform