February 2026
Retention Intelligence
Report
Report
Elevation
Wins
Engaged Customer AOV
$35.78
+22.3% vs store avg
Blast Campaign Revenue
$12,755
Total revenue from blast campaigns
Customers Kept Loyal
$10,400
from 153 customers kept loyal during February 2026
Revenue
Store Revenue
$268,396
-6.1% MoM
-27% YoY
Purchases
9,172
-6.9% MoM
-0.12% YoY
Customers
3,071
-4.8% MoM
+6167% YoY
POS Total: 8,674
Campaign-Engaged $13,059 (4.9%)
Organic $255,338 (95%)
AOV Comparison
STOREWIDE
$29.26
ENGAGED CUSTOMERS
$35.78
+22.3% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
354
-8.3% MoM
Revenue
$16,751
$47.32 AOV
Opted-In (Reachable)
297
84% capture rate
Unreachable
57
16% — no contact info
Opted-In (Email)
246
of 354 new customers
Critical Opt-In Rate (Email)
69%
First-time buyers with email
Opted-In (Text)
202
of 354 new customers
Critical Opt-In Rate (Text)
57%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
16
customers
$1,170
2 → 3
purchases
8
customers
$488
3 → 4
purchases
2
customers
$89
4 → 5
purchases
7
customers
$308
Kept Loyal
6+ purchases
153
customers
$10,400
Total
186
customers
$12,454
List Health & Subscriber Intelligence
Total Customers (All-Time)
10,463
Known customers with purchases
Total Reachable
6,789
65% reachable
Ghosts
3,674
No email or SMS on file
Influence Rate
—
Current-snapshot metric — n/a for past months
Email List
Total Email Opt-Ins (real customers)1,355 13%
New Opt-Ins This Month260
Opt-Outs This Month115
Net List Growth+145
SMS List
Total SMS Opt-Ins (real customers)6,300 60%
New Opt-Ins This Month232
Opt-Outs This Month89
Net SMS Growth+143
Channel Mix
Campaigns
Campaign Performance — February 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 16,731 | $12,537 | +85% | 352 | $35.62 | 30% | 2.8% | 2.1% | 0.30% |
| Weekly Lost | 1,160 | $217 | -13% | 5 | $43.48 | 26% | — | 0.43% | 0.09% |
| Total | 17,891 | $12,755 | 357 | $35.73 | 29% | 2.8% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Birthday | 1 | 6,114 | $7,796 | 226 | $34.50 | 33% | 4.8% | 3.7% | May 2025 |
| Total | 1 | 6,114 | $7,796 | 226 | $34.50 | 33% | 4.8% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
ELEVATION - TUMWATER ▾
Revenue
Store Revenue
$81,592
-3.7% MoM
-39% YoY
Purchases
2,965
-6.4% MoM
-16% YoY
Customers
1,172
-7.2% MoM
-66% YoY
Store AOV
$27.52
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
100
-9.1% MoM
Revenue
$4,107
$41.07 AOV
Opted-In (Reachable)
86
86% capture rate
Unreachable
14
14% — no contact info
Opted-In (Email)
72
of 100 new customers
Critical Opt-In Rate (Email)
72%
First-time buyers with email
Opted-In (Text)
54
of 100 new customers
Critical Opt-In Rate (Text)
54%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
5
customers
$572
2 → 3
purchases
2
customers
$166
3 → 4
purchases
1
customers
$35
4 → 5
purchases
3
customers
$86
Kept Loyal
6+ purchases
55
customers
$3,916
Total
66
customers
$4,775
List Health & Subscriber Intelligence
Total Customers (All-Time)
3,556
Known customers with purchases
Total Reachable
2,521
71% reachable
Ghosts
1,035
No email or SMS on file
Influence Rate
13%
Customers who opened any campaign
Email List
Total Email Opt-Ins (real customers)816 23%
New Opt-Ins This Month78
Opt-Outs This Month26
Net List Growth+52
SMS List
Total SMS Opt-Ins (real customers)2,184 61%
New Opt-Ins This Month59
Opt-Outs This Month10
Net SMS Growth+49
ELEVATION - KAMILCHE ▾
Revenue
Store Revenue
$177,974
-7.5% MoM
-24% YoY
Purchases
5,905
-7.7% MoM
+4.5% YoY
Customers
2,610
-2.0% MoM
-53% YoY
Store AOV
$30.14
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
254
-8.0% MoM
Revenue
$12,588
$49.56 AOV
Opted-In (Reachable)
211
83% capture rate
Unreachable
43
17% — no contact info
Opted-In (Email)
174
of 254 new customers
Critical Opt-In Rate (Email)
69%
First-time buyers with email
Opted-In (Text)
148
of 254 new customers
Critical Opt-In Rate (Text)
58%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
12
customers
$689
2 → 3
purchases
6
customers
$321
3 → 4
purchases
2
customers
$105
4 → 5
purchases
4
customers
$222
Kept Loyal
6+ purchases
97
customers
$6,220
Total
121
customers
$7,556
List Health & Subscriber Intelligence
Total Customers (All-Time)
8,467
Known customers with purchases
Total Reachable
5,739
68% reachable
Ghosts
2,728
No email or SMS on file
Influence Rate
7.2%
Customers who opened any campaign
Email List
Total Email Opt-Ins (real customers)1,761 21%
New Opt-Ins This Month176
Opt-Outs This Month88
Net List Growth+88
SMS List
Total SMS Opt-Ins (real customers)5,018 59%
New Opt-Ins This Month170
Opt-Outs This Month76
Net SMS Growth+94
Last Updated July 14, 2026 at 07:12 AM · PufCreativ Loyalty Intelligence Platform