June 2026
Retention Intelligence
Report
Report
Elevation
Wins
Engaged Customer AOV
$36.50
+16.0% vs store avg
Blast Campaign Revenue
$15,766
Total revenue from blast campaigns
Customers Kept Loyal
$14,259
from 182 customers kept loyal during June 2026
Revenue
Store Revenue
$283,362
-4.4% MoM
+0.98% YoY
Purchases
9,006
-7.5% MoM
-13% YoY
Customers
3,091
-3.3% MoM
+3.4% YoY
Campaign-Engaged $16,608 (5.9%)
Organic $266,755 (94%)
AOV Comparison
STOREWIDE
$31.46
ENGAGED CUSTOMERS
$36.50
+16.0% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
324
-6.6% MoM
Revenue
$13,485
$41.62 AOV
Opted-In (Reachable)
346
50% capture rate
Unreachable
0
0.00% — no contact info
Opted-In (Email)
283
of 324 new customers
Critical Opt-In Rate (Email) -29% MoM
41%
First-time buyers with email
Opted-In (Text)
185
of 324 new customers
Critical Opt-In Rate (Text) -33% MoM
27%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
20
customers
$742
2 → 3
purchases
15
customers
$538
3 → 4
purchases
6
customers
$172
4 → 5
purchases
10
customers
$544
Kept Loyal
6+ purchases
182
customers
$14,259
Total
233
customers
$16,254
List Health & Subscriber Intelligence
Total Customers (All-Time)
12,024
Known customers with purchases
Total Reachable
7,833
65% reachable
Ghosts
4,191
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,297 19%
Elevation - Kamilche1,541 1.5%
Elevation - Tumwater730 1.4%
New Opt-Ins This Month322
Opt-Outs This Month98
Net List Growth+224
SMS List
Total SMS Opt-Ins (real customers)6,871 57%
Elevation - Kamilche4,813 4.8%
Elevation - Tumwater2,118 4.0%
New Opt-Ins This Month214
Opt-Outs This Month102
Net SMS Growth+112
Channel Mix
Campaigns
Campaign Performance — June 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 15,752 | $14,982 | +23% | 413 | $36.28 | 26% | 3.8% | 2.6% | 0.39% |
| Weekly Lost | 6,702 | $732 | +33% | 22 | $33.25 | 32% | 2.0% | 0.33% | 0.55% |
| Other | 44,782 | $53 | -95% | 3 | $17.56 | 2.7% | 1.5% | 0.01% | 1.31% |
| Total | 67,236 | $15,766 | 438 | $36.00 | 20% | 2.0% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Birthday | 1 | 5,829 | $7,886 | 230 | $34.29 | 33% | 4.5% | 3.9% | May 2025 |
| Total | 1 | 5,829 | $7,886 | 230 | $34.29 | 33% | 4.5% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
ELEVATION - TUMWATER ▾
Revenue
Store Revenue
$82,374
-5.8% MoM
-6.0% YoY
Purchases
2,808
-9.2% MoM
-20% YoY
Customers
896
-4.3% MoM
-7.2% YoY
Store AOV
$29.34
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
80
-14% MoM
Revenue
$2,798
$34.98 AOV
Opted-In (Reachable)
103
52% capture rate
Unreachable
0
0.00% — no contact info
Opted-In (Email)
86
of 80 new customers
Critical Opt-In Rate (Email) -23% MoM
43%
First-time buyers with email
Opted-In (Text)
48
of 80 new customers
Critical Opt-In Rate (Text) -40% MoM
24%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
9
customers
$331
2 → 3
purchases
5
customers
$221
3 → 4
purchases
1
customers
$15
4 → 5
purchases
5
customers
$272
Kept Loyal
6+ purchases
72
customers
$4,645
Total
92
customers
$5,483
List Health & Subscriber Intelligence
Total Customers (All-Time)
3,588
Known customers with purchases
Total Reachable
2,556
71% reachable
Ghosts
1,032
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)855 24%
New Opt-Ins This Month76
Opt-Outs This Month20
Net List Growth+56
SMS List
Total SMS Opt-Ins (real customers)2,193 61%
New Opt-Ins This Month41
Opt-Outs This Month24
Net SMS Growth+17
ELEVATION - KAMILCHE ▾
Revenue
Store Revenue
$190,488
-4.3% MoM
+3.1% YoY
Purchases
5,874
-6.7% MoM
-11% YoY
Customers
2,195
-2.9% MoM
+8.5% YoY
Store AOV
$32.43
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
244
-3.9% MoM
Revenue
$10,646
$43.63 AOV
Opted-In (Reachable)
273
51% capture rate
Unreachable
0
0.00% — no contact info
Opted-In (Email)
212
of 244 new customers
Critical Opt-In Rate (Email) -31% MoM
39%
First-time buyers with email
Opted-In (Text)
159
of 244 new customers
Critical Opt-In Rate (Text) -29% MoM
29%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
14
customers
$469
2 → 3
purchases
12
customers
$444
3 → 4
purchases
5
customers
$90
4 → 5
purchases
5
customers
$297
Kept Loyal
6+ purchases
114
customers
$9,492
Total
150
customers
$10,792
List Health & Subscriber Intelligence
Total Customers (All-Time)
8,634
Known customers with purchases
Total Reachable
5,799
67% reachable
Ghosts
2,835
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)1,822 21%
New Opt-Ins This Month218
Opt-Outs This Month77
Net List Growth+141
SMS List
Total SMS Opt-Ins (real customers)5,050 58%
New Opt-Ins This Month167
Opt-Outs This Month74
Net SMS Growth+93
Last Updated July 22, 2026 at 01:10 AM · PufCreativ Loyalty Intelligence Platform