April 2026
Retention Intelligence
Report
Report
Elevation
Wins
Engaged Customer AOV
$34.47
+12.8% vs store avg
Blast Campaign Revenue
$11,309
Total revenue from blast campaigns
Customers Kept Loyal
$8,601
from 143 customers kept loyal during April 2026
Revenue
Store Revenue
$283,912
-4.3% MoM
-16% YoY
Purchases
9,292
-5.2% MoM
-11% YoY
Customers
3,161
-1.1% MoM
+47% YoY
POS Total: 9,242
Campaign-Engaged $11,616 (4.1%)
Organic $272,296 (96%)
AOV Comparison
STOREWIDE
$30.55
ENGAGED CUSTOMERS
$34.47
+12.8% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
358
+0.85% MoM
Revenue
$16,493
$46.07 AOV
Opted-In (Reachable)
305
85% capture rate
Unreachable
53
15% — no contact info
Opted-In (Email)
234
of 358 new customers
Critical Opt-In Rate (Email)
65%
First-time buyers with email
Opted-In (Text)
178
of 358 new customers
Critical Opt-In Rate (Text)
50%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
15
customers
$789
2 → 3
purchases
13
customers
$680
3 → 4
purchases
4
customers
$161
4 → 5
purchases
11
customers
$591
Kept Loyal
6+ purchases
143
customers
$8,601
Total
186
customers
$10,823
List Health & Subscriber Intelligence
Total Customers (All-Time)
11,201
Known customers with purchases
Total Reachable
7,347
66% reachable
Ghosts
3,854
No email or SMS on file
Influence Rate
—
Current-snapshot metric — n/a for past months
Email List
Total Email Opt-Ins (real customers)1,814 16%
New Opt-Ins This Month298
Opt-Outs This Month101
Net List Growth+197
SMS List
Total SMS Opt-Ins (real customers)6,641 59%
New Opt-Ins This Month216
Opt-Outs This Month128
Net SMS Growth+88
Channel Mix
Campaigns
Campaign Performance — April 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 17,031 | $10,842 | -25% | 313 | $34.64 | 27% | 2.5% | 1.8% | 0.43% |
| Weekly Lost | 2,725 | $467 | +6.6% | 11 | $42.43 | 24% | — | 0.40% | 0.07% |
| Total | 19,756 | $11,309 | 324 | $34.90 | 26% | 2.5% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Birthday | 1 | 6,114 | $7,796 | 226 | $34.50 | 32% | 4.8% | 3.7% | May 2025 |
| Total | 1 | 6,114 | $7,796 | 226 | $34.50 | 32% | 4.8% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
ELEVATION - TUMWATER ▾
Revenue
Store Revenue
$85,005
-2.0% MoM
-26% YoY
Purchases
2,913
-2.4% MoM
-23% YoY
Customers
1,157
-1.7% MoM
-56% YoY
Store AOV
$29.18
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
95
+8.0% MoM
Revenue
$3,754
$39.52 AOV
Opted-In (Reachable)
87
92% capture rate
Unreachable
8
8.4% — no contact info
Opted-In (Email)
80
of 95 new customers
Critical Opt-In Rate (Email)
84%
First-time buyers with email
Opted-In (Text)
47
of 95 new customers
Critical Opt-In Rate (Text)
49%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
5
customers
$162
2 → 3
purchases
4
customers
$90
3 → 4
purchases
0
customers
$0
4 → 5
purchases
7
customers
$357
Kept Loyal
6+ purchases
56
customers
$3,327
Total
72
customers
$3,936
List Health & Subscriber Intelligence
Total Customers (All-Time)
3,556
Known customers with purchases
Total Reachable
2,521
71% reachable
Ghosts
1,035
No email or SMS on file
Influence Rate
13%
Customers who opened any campaign
Email List
Total Email Opt-Ins (real customers)816 23%
New Opt-Ins This Month89
Opt-Outs This Month26
Net List Growth+63
SMS List
Total SMS Opt-Ins (real customers)2,184 61%
New Opt-Ins This Month53
Opt-Outs This Month17
Net SMS Growth+36
ELEVATION - KAMILCHE ▾
Revenue
Store Revenue
$189,469
-4.3% MoM
-14% YoY
Purchases
6,043
-6.1% MoM
-7.2% YoY
Customers
2,793
+0.87% MoM
-40% YoY
Store AOV
$31.35
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
263
-1.5% MoM
Revenue
$13,187
$50.14 AOV
Opted-In (Reachable)
218
83% capture rate
Unreachable
45
17% — no contact info
Opted-In (Email)
154
of 263 new customers
Critical Opt-In Rate (Email)
59%
First-time buyers with email
Opted-In (Text)
131
of 263 new customers
Critical Opt-In Rate (Text)
50%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
11
customers
$750
2 → 3
purchases
9
customers
$506
3 → 4
purchases
3
customers
$122
4 → 5
purchases
5
customers
$248
Kept Loyal
6+ purchases
90
customers
$5,260
Total
118
customers
$6,886
List Health & Subscriber Intelligence
Total Customers (All-Time)
8,467
Known customers with purchases
Total Reachable
5,739
68% reachable
Ghosts
2,728
No email or SMS on file
Influence Rate
7.2%
Customers who opened any campaign
Email List
Total Email Opt-Ins (real customers)1,761 21%
New Opt-Ins This Month191
Opt-Outs This Month72
Net List Growth+119
SMS List
Total SMS Opt-Ins (real customers)5,018 59%
New Opt-Ins This Month158
Opt-Outs This Month101
Net SMS Growth+57
Last Updated July 14, 2026 at 07:05 AM · PufCreativ Loyalty Intelligence Platform