May 2026
Retention Intelligence
Report
Report
Elevation
Wins
Engaged Customer AOV
$37.37
+22.7% vs store avg
Blast Campaign Revenue
$12,770
Total revenue from blast campaigns
Customers Kept Loyal
$11,345
from 182 customers kept loyal during May 2026
Revenue
Store Revenue
$296,396
+4.4% MoM
-0.50% YoY
Purchases
9,734
+4.8% MoM
-11% YoY
Customers
3,196
+1.1% MoM
+8.9% YoY
POS Total: 9,509
Campaign-Engaged $13,715 (4.6%)
Organic $282,681 (95%)
AOV Comparison
STOREWIDE
$30.45
ENGAGED CUSTOMERS
$37.37
+22.7% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
347
-3.1% MoM
Revenue
$15,733
$45.34 AOV
Opted-In (Reachable)
316
91% capture rate
Unreachable
31
8.9% — no contact info
Opted-In (Email)
260
of 347 new customers
Critical Opt-In Rate (Email)
75%
First-time buyers with email
Opted-In (Text)
176
of 347 new customers
Critical Opt-In Rate (Text)
51%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
10
customers
$395
2 → 3
purchases
12
customers
$506
3 → 4
purchases
11
customers
$604
4 → 5
purchases
7
customers
$536
Kept Loyal
6+ purchases
182
customers
$11,345
Total
222
customers
$13,386
List Health & Subscriber Intelligence
Total Customers (All-Time)
11,575
Known customers with purchases
Total Reachable
7,593
66% reachable
Ghosts
3,982
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,065 18%
Elevation - Kamilche1,497 1.5%
Elevation - Tumwater717 1.4%
New Opt-Ins This Month325
Opt-Outs This Month84
Net List Growth+241
SMS List
Total SMS Opt-Ins (real customers)6,749 58%
Elevation - Kamilche4,798 4.8%
Elevation - Tumwater2,110 4.0%
New Opt-Ins This Month218
Opt-Outs This Month188
Net SMS Growth+30
Channel Mix
Campaigns
Campaign Performance — May 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 14,485 | $12,219 | +13% | 327 | $37.37 | 25% | 3.6% | 2.3% | 0.36% |
| Weekly Lost | 6,535 | $550 | +18% | 14 | $39.30 | 24% | 2.3% | 0.21% | 0.77% |
| Total | 21,020 | $12,770 | 341 | $37.45 | 25% | 3.2% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Birthday | 1 | 5,053 | $6,813 | 202 | $33.73 | 32% | 4.9% | 4.0% | May 2025 |
| Total | 1 | 5,053 | $6,813 | 202 | $33.73 | 32% | 4.9% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
ELEVATION - TUMWATER ▾
Revenue
Store Revenue
$87,433
+2.9% MoM
-10% YoY
Purchases
3,094
+6.2% MoM
-21% YoY
Customers
938
+2.3% MoM
-8.4% YoY
Store AOV
$28.26
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
95
0.00% MoM
Revenue
$3,713
$39.08 AOV
Opted-In (Reachable)
90
95% capture rate
Unreachable
5
5.3% — no contact info
Opted-In (Email)
82
of 95 new customers
Critical Opt-In Rate (Email)
86%
First-time buyers with email
Opted-In (Text)
47
of 95 new customers
Critical Opt-In Rate (Text)
49%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
6
customers
$266
2 → 3
purchases
4
customers
$137
3 → 4
purchases
6
customers
$362
4 → 5
purchases
3
customers
$170
Kept Loyal
6+ purchases
63
customers
$3,075
Total
82
customers
$4,009
List Health & Subscriber Intelligence
Total Customers (All-Time)
3,556
Known customers with purchases
Total Reachable
2,521
71% reachable
Ghosts
1,035
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)816 23%
New Opt-Ins This Month95
Opt-Outs This Month23
Net List Growth+72
SMS List
Total SMS Opt-Ins (real customers)2,184 61%
New Opt-Ins This Month56
Opt-Outs This Month27
Net SMS Growth+29
ELEVATION - KAMILCHE ▾
Revenue
Store Revenue
$199,054
+5.1% MoM
+4.2% YoY
Purchases
6,299
+4.2% MoM
-7.9% YoY
Customers
2,258
+0.62% MoM
+18% YoY
Store AOV
$31.60
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
252
-4.2% MoM
Revenue
$12,235
$48.55 AOV
Opted-In (Reachable)
226
90% capture rate
Unreachable
26
10% — no contact info
Opted-In (Email)
178
of 252 new customers
Critical Opt-In Rate (Email)
71%
First-time buyers with email
Opted-In (Text)
129
of 252 new customers
Critical Opt-In Rate (Text)
51%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
5
customers
$223
2 → 3
purchases
10
customers
$444
3 → 4
purchases
4
customers
$149
4 → 5
purchases
5
customers
$397
Kept Loyal
6+ purchases
120
customers
$8,088
Total
144
customers
$9,301
List Health & Subscriber Intelligence
Total Customers (All-Time)
8,467
Known customers with purchases
Total Reachable
5,739
68% reachable
Ghosts
2,728
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)1,761 21%
New Opt-Ins This Month215
Opt-Outs This Month59
Net List Growth+156
SMS List
Total SMS Opt-Ins (real customers)5,018 59%
New Opt-Ins This Month158
Opt-Outs This Month147
Net SMS Growth+11
Last Updated July 15, 2026 at 12:46 AM · PufCreativ Loyalty Intelligence Platform