High Street — Retention Intelligence Report

Wins

Engaged Customer AOV

$81.02

+10.4% vs store avg

Blast Campaign Revenue

$80,745

Total revenue from blast campaigns

Customers Kept Loyal

$81,349

from 573 customers kept loyal during February 2026

Revenue

Store Revenue

$471,778

— -9.8% YoY

Purchases

6,428

— +4.7% YoY

Customers

3,087

-5.9% MoM -0.06% YoY

Campaign-Engaged $91,387 (19%) Organic $380,391 (81%)

AOV Comparison

STOREWIDE

$73.39

ENGAGED CUSTOMERS

$81.02

+10.4% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

372

-4.4% MoM

Revenue

$28,090

$75.51 AOV

Opted-In (Reachable)

303

81% capture rate

Unreachable

69

19% — no contact info

Opted-In (Email)

111

of 372 new customers

Critical Opt-In Rate (Email)

30%

First-time buyers with email

Opted-In (Text)

259

of 372 new customers

Critical Opt-In Rate (Text)

70%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

20

customers

$1,744

2 → 3

purchases

21

customers

$2,624

3 → 4

purchases

14

customers

$2,120

4 → 5

purchases

32

customers

$2,702

Kept Loyal

6+ purchases

573

customers

$81,349

Total

660

customers

$90,538

Churn Intelligence & Revenue Recovery

Total Lost Customers

16,903

60+ days lapsed

10,434 opted in

New Lost This Month

1,100

Newly crossed 60-day mark

876 opted in

Recovered This Month

0

0.00% recovery rate

of 10,434 opted-in lost

Recovery Revenue

$0

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

645

511 opted in

Saved by Campaign

27

Save Rate

5.0%

Lost Customer Pipeline

60–179 Days Lost

3,817

2,982 opted in

180–359 Days Lost

3,856

2,925 opted in

360+ Days Lost

9,230

4,527 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,513

Recovered

326

Revenue

$29,575

Win-Back Revenue Recovery

CAMPAIGN REV

$0

REPURCHASES

$0

TOTAL RECOVERED

$0

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
Total	0	$0	$0.00	100%

All Time Revenue Recovered

$0

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
Total	$0	$0	$0	0.00%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%

List Health & Subscriber Intelligence

Total Customers (All-Time)

21,701

Known customers with purchases

Total Reachable

14,300

66% reachable

Ghosts

7,401

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)6,857 32%

New Opt-Ins This Month147

Opt-Outs This Month119

Net List Growth+28

SMS List

Total SMS Opt-Ins (real customers)11,606 53%

New Opt-Ins This Month307

Opt-Outs This Month1

Net SMS Growth+306

Channel Mix

Email Only

2,694

19%

SMS Only

7,443

52%

Email + SMS

4,163

29%

Campaigns

Campaign Performance — February 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Other	28,442	$80,745	-36%	991	$81.48	38%	—	3.5%	0.18%
Total	28,442	$80,745		991	$81.48	38%	—

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	764	$411	8	$51.35	28%	—	1.0%	Mar 2026
After First Purchase	2	862	$1,378	17	$81.08	39%	—	2.0%	Mar 2026
After X Purchase	6	822	$1,048	15	$69.87	42%	—	1.8%	Mar 2026
Abandoned Cart	2	4,471	$24,921	280	$89.00	48%	—	6.3%	Mar 2026
Birthday	1	1,133	$1,003	18	$55.71	39%	—	1.6%	Mar 2026
Total	12	8,052	$28,761	338	$85.09	42%	—

* Open rates derived from contact engagement data (rolling 90-day window).