High Street — Retention Intelligence Report

Wins

Engaged Customer AOV

$87.25

+15.2% vs store avg

Blast Campaign Revenue

$124,679

Total revenue from blast campaigns

Customers Kept Loyal

$119,407

from 697 customers kept loyal during June 2026

Revenue

Store Revenue

$538,602

-2.6% MoM-8.3% YoY

Purchases

7,109

-2.4% MoM-3.3% YoY

Customers

3,285

-3.3% MoM -4.1% YoY

Campaign-Engaged $134,979 (25%) Organic $403,622 (75%)

AOV Comparison

STOREWIDE

$75.76

ENGAGED CUSTOMERS

$87.25

+15.2% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

385

-6.6% MoM

Revenue

$27,809

$72.23 AOV

Opted-In (Reachable)

333

76% capture rate

Unreachable

108

24% — no contact info

Opted-In (Email)

165

of 441 new customers

Critical Opt-In Rate (Email) -0.45% MoM

37%

First-time buyers with email

Opted-In (Text)

254

of 441 new customers

Critical Opt-In Rate (Text) -6.0% MoM

58%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

31

customers

$4,988

2 → 3

purchases

27

customers

$3,424

3 → 4

purchases

21

customers

$2,209

4 → 5

purchases

20

customers

$2,243

Kept Loyal

6+ purchases

697

customers

$119,407

Total

796

customers

$132,271

Churn Intelligence & Revenue Recovery

Total Lost Customers

18,315

60+ days lapsed

11,383 opted in

New Lost This Month

1,058

Newly crossed 60-day mark

843 opted in

Recovered This Month

149

1.3% recovery rate

of 11,383 opted-in lost

Recovery Revenue

$34,728

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

664

509 opted in

Saved by Campaign

65

Save Rate

11%

Lost Customer Pipeline

60–179 Days Lost

3,288

2,549 opted in

180–359 Days Lost

4,055

3,036 opted in

360+ Days Lost

10,972

5,798 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

3,982

Recovered

280

Revenue

$24,921

Win-Back Revenue Recovery

CAMPAIGN REV

$12,883

REPURCHASES

$21,845

TOTAL RECOVERED

$34,728

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	113	$9,767	$86.43	76%
180-359 days	22	$1,755	$79.76	14%
360+ days	16	$1,361	$85.08	11%
Total	151	$12,883	$85.32	100%

All Time Revenue Recovered

$102,339

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
June 2026	$34,728	$12,883	$21,845	63%
May 2026	$30,863	$11,773	$19,089	62%
April 2026	$21,189	$13,971	$7,218	34%
March 2026	$15,560	$13,778	$1,781	11%
Total	$102,339	$52,405	$49,934	49%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	176	30%	$16,258	$92.38	74	$22,272	42%
91-120 days	112	19%	$10,468	$93.47	104	$9,597	18%
121-180 days	133	23%	$10,131	$76.17	146	$10,334	20%
181-365 days	95	16%	$7,736	$81.43	252	$7,033	13%
365+ days	65	11%	$4,834	$74.37	513	$3,676	6.9%
TOTAL	581	100%	$49,427	$85.07	174	$52,912	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

23,281

Known customers with purchases

Total Reachable

15,409

66% reachable

Ghosts

7,872

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)7,099 30%

New Opt-Ins This Month217

Opt-Outs This Month108

Net List Growth+109

SMS List

Total SMS Opt-Ins (real customers)12,653 54%

New Opt-Ins This Month308

Opt-Outs This Month89

Net SMS Growth+219

Channel Mix

Email Only

2,756

18%

SMS Only

8,310

54%

Email + SMS

4,343

28%

Campaigns

Campaign Performance — June 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	23,594	$111,364	-4.5%	1,273	$87.48	45%	4.4%	5.4%	0.20%
Winback	37,341	$9,409	-4.1%	114	$82.53	44%	—	0.31%	0.11%
Weekly Lost	26,874	$3,907	+36%	47	$83.12	43%	—	0.17%	0.09%
Total	87,809	$124,679		1,434	$86.94	44%	4.4%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	549	$411	8	$51.35	28%	—	1.5%	Mar 2026
After First Purchase	2	759	$1,378	17	$81.08	41%	—	2.2%	Mar 2026
After X Purchase	6	708	$1,048	15	$69.87	42%	—	2.1%	Mar 2026
Abandoned Cart	2	3,982	$24,921	280	$89.00	48%	—	7.0%	Mar 2026
Birthday	1	944	$1,003	18	$55.71	39%	—	1.9%	Mar 2026
Total	12	6,942	$28,761	338	$85.09	42%	—

* Open rates derived from contact engagement data (rolling 90-day window).