High Street — Retention Intelligence Report

Wins

Engaged Customer AOV

$85.24

+12.8% vs store avg

Blast Campaign Revenue

$121,521

Total revenue from blast campaigns

Customers Kept Loyal

$112,854

from 727 customers kept loyal during April 2026

Revenue

Store Revenue

$537,128

+4.1% MoM -9.2% YoY

Purchases

7,109

+4.6% MoM -1.7% YoY

Customers

3,358

+4.6% MoM +1.0% YoY

Campaign-Engaged $128,035 (24%) Organic $409,093 (76%)

AOV Comparison

STOREWIDE

$75.56

ENGAGED CUSTOMERS

$85.24

+12.8% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

388

+9.6% MoM

Revenue

$28,103

$72.43 AOV

Opted-In (Reachable)

310

80% capture rate

Unreachable

78

20% — no contact info

Opted-In (Email)

123

of 388 new customers

Critical Opt-In Rate (Email)

32%

First-time buyers with email

Opted-In (Text)

267

of 388 new customers

Critical Opt-In Rate (Text)

69%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

28

customers

$2,920

2 → 3

purchases

33

customers

$4,847

3 → 4

purchases

22

customers

$2,387

4 → 5

purchases

28

customers

$2,817

Kept Loyal

6+ purchases

727

customers

$112,854

Total

838

customers

$125,824

Churn Intelligence & Revenue Recovery

Total Lost Customers

17,602

60+ days lapsed

10,846 opted in

New Lost This Month

971

Newly crossed 60-day mark

747 opted in

Recovered This Month

170

1.6% recovery rate

of 10,846 opted-in lost

Recovery Revenue

$21,189

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

583

463 opted in

Saved by Campaign

52

Save Rate

10%

Lost Customer Pipeline

60–179 Days Lost

3,586

2,732 opted in

180–359 Days Lost

3,949

2,965 opted in

360+ Days Lost

10,067

5,149 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,513

Recovered

326

Revenue

$29,575

Win-Back Revenue Recovery

CAMPAIGN REV

$13,971

REPURCHASES

$7,218

TOTAL RECOVERED

$21,189

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	133	$11,064	$83.19	79%
180-359 days	28	$1,948	$69.57	14%
360+ days	15	$959	$63.94	6.9%
Total	176	$13,971	$79.38	100%

All Time Revenue Recovered

$36,748

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
April 2026	$21,189	$13,971	$7,218	34%
March 2026	$15,560	$13,778	$1,781	11%
Total	$36,748	$27,749	$8,999	24%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	97	30%	$9,075	$93.55	74	$3,684	40%
91-120 days	71	22%	$6,827	$96.16	103	$2,130	23%
121-180 days	76	24%	$5,611	$73.83	148	$1,955	22%
181-365 days	45	14%	$3,785	$84.11	251	$1,215	13%
365+ days	34	10%	$2,341	$68.85	509	$125	1.4%
TOTAL	323	100%	$27,639	$85.57	168	$9,110	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

22,460

Known customers with purchases

Total Reachable

14,815

66% reachable

Ghosts

7,645

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)6,933 31%

New Opt-Ins This Month189

Opt-Outs This Month182

Net List Growth+7

SMS List

Total SMS Opt-Ins (real customers)12,124 54%

New Opt-Ins This Month319

Opt-Outs This Month46

Net SMS Growth+273

Channel Mix

Email Only

2,691

18%

SMS Only

7,882

53%

Email + SMS

4,242

29%

Campaigns

Campaign Performance — April 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	21,639	$106,906	-3.2%	1,230	$86.92	45%	8.5%	5.7%	0.29%
Winback	37,752	$11,261	-4.8%	148	$76.09	43%	—	0.39%	0.30%
Weekly Lost	25,802	$3,354	+27%	41	$81.80	44%	—	0.16%	0.16%
Total	85,193	$121,521		1,419	$85.64	44%	8.5%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
After First Purchase	2	862	$1,378	17	$81.08	39%	—	2.0%	Mar 2026
After X Purchase	6	822	$1,048	15	$69.87	42%	—	1.8%	Mar 2026
Abandoned Cart	2	4,471	$24,921	280	$89.00	48%	—	6.3%	Mar 2026
Birthday	1	1,133	$1,003	18	$55.71	39%	—	1.6%	Mar 2026
Total	11	7,288	$28,351	330	$85.91	43%	—

* Open rates derived from contact engagement data (rolling 90-day window).