High Street — Retention Intelligence Report

Wins

Engaged Customer AOV

$85.01

+12.0% vs store avg

Blast Campaign Revenue

$129,128

Total revenue from blast campaigns

Customers Kept Loyal

$121,735

from 713 customers kept loyal during May 2026

Revenue

Store Revenue

$553,089

+3.0% MoM -7.3% YoY

Purchases

7,286

+2.5% MoM +1.2% YoY

Customers

3,398

+1.2% MoM +2.8% YoY

Campaign-Engaged $139,419 (25%) Organic $413,670 (75%)

AOV Comparison

STOREWIDE

$75.91

ENGAGED CUSTOMERS

$85.01

+12.0% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

413

+6.4% MoM

Revenue

$31,371

$75.96 AOV

Opted-In (Reachable)

338

82% capture rate

Unreachable

75

18% — no contact info

Opted-In (Email)

158

of 413 new customers

Critical Opt-In Rate (Email)

38%

First-time buyers with email

Opted-In (Text)

266

of 413 new customers

Critical Opt-In Rate (Text)

64%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

21

customers

$2,277

2 → 3

purchases

25

customers

$3,601

3 → 4

purchases

36

customers

$4,444

4 → 5

purchases

32

customers

$4,806

Kept Loyal

6+ purchases

713

customers

$121,735

Total

827

customers

$136,864

Churn Intelligence & Revenue Recovery

Total Lost Customers

17,878

60+ days lapsed

11,037 opted in

New Lost This Month

994

Newly crossed 60-day mark

771 opted in

Recovered This Month

140

1.3% recovery rate

of 11,037 opted-in lost

Recovery Revenue

$30,863

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

655

525 opted in

Saved by Campaign

48

Save Rate

8.4%

Lost Customer Pipeline

60–179 Days Lost

3,337

2,557 opted in

180–359 Days Lost

4,076

3,041 opted in

360+ Days Lost

10,465

5,439 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

2,324

Recovered

143

Revenue

$11,922

Win-Back Revenue Recovery

CAMPAIGN REV

$11,773

REPURCHASES

$19,089

TOTAL RECOVERED

$30,863

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	102	$8,445	$82.79	72%
180-359 days	28	$2,196	$78.44	19%
360+ days	15	$1,132	$75.49	9.6%
Total	145	$11,773	$81.20	100%

All Time Revenue Recovered

$67,611

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
May 2026	$30,863	$11,773	$19,089	62%
April 2026	$21,189	$13,971	$7,218	34%
March 2026	$15,560	$13,778	$1,781	11%
Total	$67,611	$39,522	$28,089	42%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	136	30%	$12,170	$89.49	74	$12,495	44%
91-120 days	92	20%	$8,700	$94.56	104	$5,608	20%
121-180 days	110	24%	$8,557	$77.79	147	$5,453	19%
181-365 days	73	16%	$5,981	$81.93	250	$3,417	12%
365+ days	49	11%	$3,473	$70.88	514	$1,756	6.1%
TOTAL	460	100%	$38,882	$84.53	172	$28,729	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

22,889

Known customers with purchases

Total Reachable

15,109

66% reachable

Ghosts

7,780

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)6,990 31%

New Opt-Ins This Month228

Opt-Outs This Month126

Net List Growth+102

SMS List

Total SMS Opt-Ins (real customers)12,405 54%

New Opt-Ins This Month333

Opt-Outs This Month71

Net SMS Growth+262

Channel Mix

Email Only

2,704

18%

SMS Only

8,119

54%

Email + SMS

4,286

28%

Campaigns

Campaign Performance — May 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	25,631	$116,552	+9.0%	1,373	$84.89	51%	4.9%	5.4%	0.23%
Winback	41,178	$9,713	-14%	116	$83.73	45%	—	0.28%	0.14%
Weekly Lost	26,692	$2,863	-15%	32	$89.46	46%	—	0.12%	0.10%
Total	93,501	$129,128		1,521	$84.90	47%	4.9%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	310	$209	5	$41.76	28%	—	1.6%	Mar 2026
After First Purchase	2	440	$673	9	$74.82	39%	—	2.0%	Mar 2026
After X Purchase	4	186	$526	8	$65.76	42%	—	4.3%	Mar 2026
Abandoned Cart	2	2,324	$11,922	143	$83.37	48%	—	6.2%	Mar 2026
Birthday	1	382	$195	4	$48.75	39%	—	1.0%	Mar 2026
Total	10	3,642	$13,525	169	$80.03	42%	—

* Open rates derived from contact engagement data (rolling 90-day window).