High Street — Retention Intelligence Report

Wins

Engaged Customer AOV

$87.04

+14.7% vs store avg

Blast Campaign Revenue

$125,142

Total revenue from blast campaigns

Customers Kept Loyal

$118,314

from 712 customers kept loyal during March 2026

Revenue

Store Revenue

$515,757

+9.3% MoM -11% YoY

Purchases

6,795

+5.7% MoM -2.1% YoY

Customers

3,209

+4.0% MoM -1.2% YoY

Campaign-Engaged $134,556 (26%) Organic $381,201 (74%)

AOV Comparison

STOREWIDE

$75.90

ENGAGED CUSTOMERS

$87.04

+14.7% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

354

-4.8% MoM

Revenue

$25,212

$71.22 AOV

Opted-In (Reachable)

286

81% capture rate

Unreachable

68

19% — no contact info

Opted-In (Email)

112

of 354 new customers

Critical Opt-In Rate (Email)

32%

First-time buyers with email

Opted-In (Text)

247

of 354 new customers

Critical Opt-In Rate (Text)

70%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

33

customers

$3,542

2 → 3

purchases

40

customers

$4,705

3 → 4

purchases

28

customers

$2,693

4 → 5

purchases

21

customers

$3,195

Kept Loyal

6+ purchases

712

customers

$118,314

Total

834

customers

$132,448

Churn Intelligence & Revenue Recovery

Total Lost Customers

17,281

60+ days lapsed

10,709 opted in

New Lost This Month

975

Newly crossed 60-day mark

773 opted in

Recovered This Month

149

1.4% recovery rate

of 10,709 opted-in lost

Recovery Revenue

$15,560

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

669

518 opted in

Saved by Campaign

41

Save Rate

7.3%

Lost Customer Pipeline

60–179 Days Lost

3,748

2,921 opted in

180–359 Days Lost

3,871

2,920 opted in

360+ Days Lost

9,662

4,868 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,513

Recovered

326

Revenue

$29,575

Win-Back Revenue Recovery

CAMPAIGN REV

$13,778

REPURCHASES

$1,781

TOTAL RECOVERED

$15,560

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	114	$10,560	$92.63	77%
180-359 days	17	$1,837	$108.06	13%
360+ days	19	$1,382	$72.72	10%
Total	150	$13,778	$91.85	100%

All Time Revenue Recovered

$15,560

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
March 2026	$15,560	$13,778	$1,781	11%
Total	$15,560	$13,778	$1,781	11%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	45	30%	$4,369	$97.10	73	$579	32%
91-120 days	39	26%	$3,887	$99.66	104	$420	23%
121-180 days	29	20%	$2,268	$78.22	146	$758	42%
181-365 days	17	11%	$1,837	$108.06	242	$0	0.00%
365+ days	19	13%	$1,382	$72.72	517	$60	3.3%
TOTAL	149	100%	$13,743	$92.24	171	$1,816	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

22,064

Known customers with purchases

Total Reachable

14,589

66% reachable

Ghosts

7,475

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)6,972 32%

New Opt-Ins This Month165

Opt-Outs This Month117

Net List Growth+48

SMS List

Total SMS Opt-Ins (real customers)11,868 54%

New Opt-Ins This Month277

Opt-Outs This Month94

Net SMS Growth+183

Channel Mix

Email Only

2,721

19%

SMS Only

7,617

52%

Email + SMS

4,251

29%

Campaigns

Campaign Performance — March 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	22,494	$110,658	—	1,266	$87.41	41%	16%	5.6%	0.52%
Winback	46,185	$11,835	—	130	$91.04	38%	—	0.28%	0.10%
Weekly Lost	30,506	$2,649	—	28	$94.62	38%	—	0.09%	0.08%
Total	99,185	$125,142		1,424	$87.88	39%	16%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	764	$411	8	$51.35	28%	—	1.0%	Mar 2026
After First Purchase	2	862	$1,378	17	$81.08	39%	—	2.0%	Mar 2026
After X Purchase	6	822	$1,048	15	$69.87	42%	—	1.8%	Mar 2026
Abandoned Cart	2	4,471	$24,921	280	$89.00	48%	—	6.3%	Mar 2026
Birthday	1	1,133	$1,003	18	$55.71	39%	—	1.6%	Mar 2026
Total	12	8,052	$28,761	338	$85.09	42%	—

* Open rates derived from contact engagement data (rolling 90-day window).