July 2026
Retention Intelligence
Report
Report
Kaleafa
Wins
Engaged Customer AOV
$35.93
+17.5% vs store avg
Blast Campaign Revenue
$69,906
Total revenue from blast campaigns
Customers Kept Loyal
$13,411
from 202 customers kept loyal during July 2026
Revenue
Store Revenue
$1.6M
-22% MoM-33% YoY
Purchases
51,916
-23% MoM-30% YoY
Customers
22,434
-10% MoM
-21% YoY
Campaign-Engaged $81,517 (5.1%)
Organic $1.5M (95%)
AOV Comparison
STOREWIDE
$30.58
ENGAGED CUSTOMERS
$35.93
+17.5% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
2,928
-19% MoM
Revenue
$90,212
$30.81 AOV
Opted-In (Reachable)
313
13% capture rate
Unreachable
2,044
87% — no contact info
Opted-In (Email)
258
of 2,357 new customers
Critical Opt-In Rate (Email) +0.17% MoM
11%
First-time buyers with email
Opted-In (Text)
71
of 2,357 new customers
Critical Opt-In Rate (Text) -0.76% MoM
3.0%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
13
customers
$374
2 → 3
purchases
3
customers
$56
3 → 4
purchases
6
customers
$148
4 → 5
purchases
4
customers
$231
Kept Loyal
6+ purchases
202
customers
$13,411
Total
228
customers
$14,219
Churn Intelligence & Revenue Recovery
Total Lost Customers
146,389
60+ days lapsed
20,082 opted in
New Lost This Month
14,507
Newly crossed 60-day mark
3,990 opted in
Recovered This Month
125
0.62% recovery rate
of 20,082 opted-in lost
Recovery Revenue
$8,236
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$4,381
REPURCHASES
$3,855
TOTAL RECOVERED
$8,236
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 94 | $3,019 | $32.12 | 69% |
| 180-359 days | 25 | $661 | $26.44 | 15% |
| 360+ days | 12 | $701 | $58.41 | 16% |
| Total | 131 | $4,381 | $33.44 | 100% |
All Time Revenue Recovered
$40,561
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $8,236 | $4,381 | $3,855 | 47% |
| June 2026 | $15,045 | $6,725 | $8,319 | 55% |
| May 2026 | $9,103 | $3,678 | $5,424 | 60% |
| April 2026 | $6,440 | $4,252 | $2,188 | 34% |
| March 2026 | $1,737 | $1,562 | $176 | 10% |
| Total | $40,561 | $20,599 | $19,962 | 49% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 212 | 38% | $7,701 | $36.33 | 74 | $9,672 | 47% |
| 91-120 days | 86 | 16% | $3,117 | $36.24 | 103 | $2,922 | 14% |
| 121-180 days | 102 | 18% | $3,760 | $36.86 | 147 | $3,646 | 18% |
| 181-365 days | 106 | 19% | $3,540 | $33.40 | 248 | $2,562 | 12% |
| 365+ days | 47 | 8.5% | $1,746 | $37.15 | 517 | $1,894 | 9.2% |
| TOTAL | 553 | 100% | $19,863 | $35.92 | 163 | $20,697 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
181,405
Known customers with purchases
Total Reachable
21,039
12% reachable
Ghosts
160,366
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)11,857 6.5%
New Opt-Ins This Month493
Opt-Outs This Month217
Net List Growth+276
SMS List
Total SMS Opt-Ins (real customers)12,168 6.7%
New Opt-Ins This Month363
Opt-Outs This Month405
Net SMS Growth-42
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 28,169 | $67,064 | -21% | 1,871 | $35.84 | 50% | 9.2% | 6.6% | 0.54% |
| Weekly Lost | 17,546 | $2,398 | -28% | 86 | $27.89 | 49% | 5.0% | 0.49% | 0.33% |
| Other | 201 | $444 | -99% | 19 | $23.36 | — | — | 9.5% | 0.00% |
| Total | 45,916 | $69,906 | 1,976 | $35.38 | 50% | 8.9% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 2,420 | $1,013 | 39 | $25.98 | 35% | 0.00% | 1.6% | Mar 2026 |
| Winback Funnel | 6 | 75,730 | $12,025 | 305 | $39.42 | 32% | — | 0.40% | Apr 2026 |
| After First Purchase | 4 | 2,824 | $1,125 | 38 | $29.60 | 35% | — | 1.3% | Mar 2026 |
| After X Purchase | 6 | 38,399 | $8,500 | 255 | $33.33 | 32% | — | 0.66% | May 2026 |
| Abandoned Cart | 4 | 6,836 | $13,611 | 310 | $43.91 | 33% | — | 4.5% | Mar 2026 |
| Birthday | 2 | 2,522 | $3,030 | 84 | $36.07 | 40% | — | 3.3% | Mar 2026 |
| Total | 23 | 128,731 | $39,303 | 1,031 | $38.12 | 32% | 0.00% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
OREGON ▾
Revenue
Store Revenue
$642,358
-57% MoM-62% YoY
Purchases
19,964
-56% MoM-60% YoY
Customers
10,361
-39% MoM
-46% YoY
Known Customers
10,361
$642,358 · 19,964 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$32.18
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,867
-21% MoM
Revenue
$61,039
$32.69 AOV
Opted-In (Reachable)
234
13% capture rate
Unreachable
1,633
87% — no contact info
Opted-In (Email)
184
of 1,867 new customers
Critical Opt-In Rate (Email) -4.2% MoM
9.9%
First-time buyers with email
Opted-In (Text)
68
of 1,867 new customers
Critical Opt-In Rate (Text) -11% MoM
3.6%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
32
customers
$1,518
2 → 3
purchases
23
customers
$767
3 → 4
purchases
24
customers
$947
4 → 5
purchases
19
customers
$782
Kept Loyal
6+ purchases
873
customers
$63,152
Total
971
customers
$67,166
Churn Intelligence & Revenue Recovery
Total Lost Customers
98,093
60+ days lapsed
14,634 opted in
New Lost This Month
9,476
Newly crossed 60-day mark
2,986 opted in
Recovered This Month
84
0.57% recovery rate
of 14,634 opted-in lost
Recovery Revenue
$6,063
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$2,660
REPURCHASES
$3,403
TOTAL RECOVERED
$6,063
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 65 | $1,883 | $28.96 | 71% |
| 180-359 days | 11 | $303 | $27.50 | 11% |
| 360+ days | 8 | $475 | $59.40 | 18% |
| Total | 84 | $2,660 | $31.67 | 100% |
All Time Revenue Recovered
$31,505
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $6,063 | $2,660 | $3,403 | 56% |
| June 2026 | $11,877 | $5,192 | $6,685 | 56% |
| May 2026 | $7,178 | $2,775 | $4,403 | 61% |
| April 2026 | $5,093 | $3,510 | $1,584 | 31% |
| March 2026 | $1,294 | $1,241 | $53 | 4.1% |
| Total | $31,505 | $15,379 | $16,126 | 51% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 164 | 42% | $6,151 | $37.50 | 74 | $7,809 | 48% |
| 91-120 days | 59 | 15% | $2,402 | $40.71 | 103 | $1,871 | 12% |
| 121-180 days | 73 | 18% | $2,870 | $39.31 | 148 | $2,829 | 18% |
| 181-365 days | 67 | 17% | $2,596 | $38.74 | 243 | $2,062 | 13% |
| 365+ days | 32 | 8.1% | $1,361 | $42.52 | 497 | $1,555 | 9.6% |
| TOTAL | 395 | 100% | $15,379 | $38.93 | 155 | $16,126 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
105,941
Known customers with purchases
Total Reachable
16,640
16% reachable
Ghosts
89,301
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,250 7.8%
New Opt-Ins This Month214
Opt-Outs This Month152
Net List Growth+62
SMS List
Total SMS Opt-Ins (real customers)10,800 10%
New Opt-Ins This Month229
Opt-Outs This Month267
Net SMS Growth-38
WASHINGTON ▾
Revenue
Store Revenue
$261,501
-56% MoM-61% YoY
Purchases
9,843
-56% MoM-58% YoY
Customers
5,105
-41% MoM
-46% YoY
Known Customers
5,105
$261,501 · 9,843 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$26.57
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
989
-27% MoM
Revenue
$26,962
$27.26 AOV
Opted-In (Reachable)
180
18% capture rate
Unreachable
809
82% — no contact info
Opted-In (Email)
155
of 989 new customers
Critical Opt-In Rate (Email) +3.6% MoM
16%
First-time buyers with email
Opted-In (Text)
33
of 989 new customers
Critical Opt-In Rate (Text) +5.7% MoM
3.3%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
20
customers
$498
2 → 3
purchases
11
customers
$507
3 → 4
purchases
11
customers
$459
4 → 5
purchases
11
customers
$577
Kept Loyal
6+ purchases
228
customers
$11,743
Total
281
customers
$13,784
Churn Intelligence & Revenue Recovery
Total Lost Customers
71,717
60+ days lapsed
5,448 opted in
New Lost This Month
5,031
Newly crossed 60-day mark
1,004 opted in
Recovered This Month
41
0.75% recovery rate
of 5,448 opted-in lost
Recovery Revenue
$2,172
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$1,358
REPURCHASES
$814
TOTAL RECOVERED
$2,172
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 25 | $926 | $37.05 | 68% |
| 180-359 days | 13 | $325 | $24.99 | 24% |
| 360+ days | 3 | $107 | $35.65 | 7.9% |
| Total | 41 | $1,358 | $33.12 | 100% |
All Time Revenue Recovered
$9,056
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $2,172 | $1,358 | $814 | 38% |
| June 2026 | $3,168 | $1,200 | $1,968 | 62% |
| May 2026 | $1,925 | $845 | $1,080 | 56% |
| April 2026 | $1,347 | $761 | $586 | 44% |
| March 2026 | $444 | $321 | $123 | 28% |
| Total | $9,056 | $4,485 | $4,571 | 50% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 48 | 30% | $1,551 | $32.31 | 74 | $1,863 | 41% |
| 91-120 days | 27 | 17% | $715 | $26.46 | 102 | $1,051 | 23% |
| 121-180 days | 29 | 18% | $890 | $30.69 | 145 | $817 | 18% |
| 181-365 days | 39 | 25% | $944 | $24.21 | 256 | $500 | 11% |
| 365+ days | 15 | 9.5% | $385 | $25.68 | 562 | $339 | 7.4% |
| TOTAL | 158 | 100% | $4,485 | $28.39 | 183 | $4,571 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
75,849
Known customers with purchases
Total Reachable
6,261
8.3% reachable
Ghosts
69,588
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,604 6.1%
New Opt-Ins This Month193
Opt-Outs This Month65
Net List Growth+128
SMS List
Total SMS Opt-Ins (real customers)2,676 3.5%
New Opt-Ins This Month127
Opt-Outs This Month137
Net SMS Growth-10
Last Updated July 25, 2026 at 04:06 AM · PufCreativ Loyalty Intelligence Platform