Mar 2026Apr 2026May 2026Jun 2026Jul 2026
July 2026
Retention Intelligence
Report
Lazy River Products
Wins
Engaged Customer AOV
$55.62
+11.4% vs store avg
Blast Campaign Revenue
$95,536
Total revenue from blast campaigns
Customers Kept Loyal
$37,229
from 533 customers kept loyal during July 2026
Revenue
Store Revenue
$1.1M
-21% MoM-21% YoY
Purchases
21,344
-19% MoM-18% YoY
Customers
9,682
-5.4% MoM -5.6% YoY
Campaign-Engaged $101,671 (9.5%) Organic $964,038 (90%)
AOV Comparison
STOREWIDE
$49.93
ENGAGED CUSTOMERS
$55.62
+11.4% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $375,946 $751,893 $1.1M $1.5M Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $1.1M $101,671
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,071
-25% MoM
Revenue
$56,441
$57.07 AOV
Opted-In (Reachable)
233
30% capture rate
Unreachable
536
70% — no contact info
Opted-In (Email)
203
of 769 new customers
Critical Opt-In Rate (Email) -6.8% MoM
26%
First-time buyers with email
Opted-In (Text)
72
of 769 new customers
Critical Opt-In Rate (Text) +6.0% MoM
9.4%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
19
customers
$1,947
2 → 3
purchases
24
customers
$2,046
3 → 4
purchases
21
customers
$1,816
4 → 5
purchases
17
customers
$1,238
Kept Loyal
6+ purchases
533
customers
$37,229
Total
 
614
customers
$44,276
Churn Intelligence & Revenue Recovery
Total Lost Customers
57,285
60+ days lapsed
16,511 opted in
New Lost This Month
4,590
Newly crossed 60-day mark
2,240 opted in
Recovered This Month
229
1.4% recovery rate
of 16,511 opted-in lost
Recovery Revenue
$45,013
Campaign + repurchases
Lost Customer Buckets
Active (60d)
14,646
60–89 Days
2,793
90–179 Days
6,400
180–359 Days
10,679
360+ Days
37,413
Total Lost
57,285
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,193
461 opted in
Saved by Campaign
38
Save Rate
7.6%
Lost Customer Pipeline
60–179 Days Lost
9,193
6,297 opted in
180–359 Days Lost
10,679
3,408 opted in
360+ Days Lost
37,413
6,806 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
12,711
Recovered
1,036
Revenue
$62,770
Win-Back Revenue Recovery
CAMPAIGN REV
$16,544
REPURCHASES
$28,468
TOTAL RECOVERED
$45,013
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days161$10,385$64.5063%
180-359 days61$3,513$57.5921%
360+ days36$2,647$73.5216%
Total258$16,544$64.13100%
All Time Revenue Recovered
$489,991
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
July 2026 $45,013 $16,544 $28,468 63%
June 2026 $95,163 $19,240 $75,923 80%
May 2026 $69,986 $20,290 $49,696 71%
April 2026 $74,898 $23,644 $51,253 68%
March 2026 $64,021 $22,951 $41,070 64%
February 2026 $44,904 $15,941 $28,963 64%
Total $393,985 $118,610 $275,375 70%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 712 31% $46,199 $64.89 74 $153,543 44%
91-120 days 327 14% $20,407 $62.41 104 $61,410 18%
121-180 days 424 18% $24,706 $58.27 147 $50,297 14%
181-365 days 499 22% $29,318 $58.75 255 $52,036 15%
365+ days 331 14% $21,476 $64.88 672 $30,598 8.8%
TOTAL 2,293 100% $142,106 $61.97 217 $347,885 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
71,920
Known customers with purchases
Total Reachable
19,326
27% reachable
Ghosts
52,594
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)16,587 23%
Lazy River Products13,436 6.4%
Lazy River Products - Tewksbury3,368 13%
New Opt-Ins This Month392
Opt-Outs This Month177
Net List Growth+215
SMS List
Total SMS Opt-Ins (real customers)8,847 12%
Lazy River Products6,869 3.3%
Lazy River Products - Tewksbury2,034 8.0%
New Opt-Ins This Month234
Opt-Outs This Month207
Net SMS Growth+27
Channel Mix
Email Only
10,479
54%
SMS Only
2,739
14%
Email + SMS
6,108
32%
Campaigns
Campaign Performance — July 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 42,547 $79,714 -65% 1,455 $54.79 41% 8.9% 3.4% 0.19%
Winback 48,607 $10,857 -20% 164 $66.20 44% — 0.34% 0.12%
Weekly Lost 31,921 $4,644 -35% 81 $57.33 44% — 0.25% 0.07%
Other 895 $322 -98% 6 $53.63 6.0% 19% 0.67% 2.23%
Total 123,970 $95,536 1,706 $56.00 43% 8.9%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 3,926 $4,750 85 $55.88 40% — 2.2% Nov 2025
After First Purchase 2 4,676 $3,783 88 $42.98 35% — 1.9% Oct 2025
After X Purchase 6 6,156 $8,478 170 $49.87 38% — 2.8% Nov 2025
Abandoned Cart 2 12,665 $55,971 906 $61.78 43% — 7.2% Oct 2025
Birthday 1 8,361 $14,122 263 $53.70 46% — 3.1% Oct 2025
Total 12 35,784 $87,103 1,512 $57.61 41% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

LAZY RIVER PRODUCTS ▾
Revenue
Store Revenue
$403,279
-56% MoM-58% YoY
Purchases
7,992
-54% MoM-54% YoY
Customers
4,267
-41% MoM -47% YoY
Known Customers
4,267
$403,279 · 7,992 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$50.46
Monthly Revenue Trend
Store Revenue
$0 $375,946 $751,893 $1.1M $1.5M Aug '24 Dec '24 Apr '25 Aug '25 Dec '25 Apr '26 Jul '26 $403,279
New Customer Intelligence
New Customers
577
-28% MoM
Revenue
$34,554
$59.89 AOV
Opted-In (Reachable)
209
36% capture rate
Unreachable
368
64% — no contact info
Opted-In (Email)
195
of 577 new customers
Critical Opt-In Rate (Email) -10% MoM
34%
First-time buyers with email
Opted-In (Text)
54
of 577 new customers
Critical Opt-In Rate (Text) -28% MoM
9.4%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
0
customers
$0
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
0
customers
$0
Total
 
0
customers
$0
Churn Intelligence & Revenue Recovery
Total Lost Customers
53,195
60+ days lapsed
13,174 opted in
New Lost This Month
3,109
Newly crossed 60-day mark
1,631 opted in
Recovered This Month
0
0.00% recovery rate
of 13,174 opted-in lost
Recovery Revenue
$0
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
739
320 opted in
Saved by Campaign
0
Save Rate
0.00%
Lost Customer Pipeline
60–179 Days Lost
9,475
4,554 opted in
180–359 Days Lost
7,923
2,427 opted in
360+ Days Lost
35,797
6,193 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
4,347
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$0
TOTAL RECOVERED
$0
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
Total0$0$0.00100%
All Time Revenue Recovered
$0
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
Total $0 $0 $0 0.00%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
List Health & Subscriber Intelligence
Total Customers (All-Time)
58,140
Known customers with purchases
Total Reachable
15,748
27% reachable
Ghosts
42,392
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,865 24%
New Opt-Ins This Month179
Opt-Outs This Month132
Net List Growth+47
SMS List
Total SMS Opt-Ins (real customers)6,987 12%
New Opt-Ins This Month107
Opt-Outs This Month117
Net SMS Growth-10
TEWKSBURY ▾
Revenue
Store Revenue
$205,781
-53% MoM-48% YoY
Purchases
4,351
-51% MoM-49% YoY
Customers
2,420
-39% MoM -48% YoY
Known Customers
2,420
$205,781 · 4,351 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$47.30
Monthly Revenue Trend
Store Revenue
$0 $110,271 $220,541 $330,812 $441,083 Apr '25 Jun '25 Aug '25 Oct '25 Dec '25 Feb '26 Apr '26 Jul '26 $205,781
New Customer Intelligence
New Customers
520
-40% MoM
Revenue
$27,812
$53.49 AOV
Opted-In (Reachable)
202
39% capture rate
Unreachable
318
61% — no contact info
Opted-In (Email)
158
of 520 new customers
Critical Opt-In Rate (Email) -11% MoM
30%
First-time buyers with email
Opted-In (Text)
88
of 520 new customers
Critical Opt-In Rate (Text) -5.2% MoM
17%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
31
customers
$2,279
2 → 3
purchases
26
customers
$1,944
3 → 4
purchases
29
customers
$2,953
4 → 5
purchases
25
customers
$1,692
Kept Loyal
6+ purchases
266
customers
$20,544
Total
 
377
customers
$29,413
Churn Intelligence & Revenue Recovery
Total Lost Customers
11,106
60+ days lapsed
3,337 opted in
New Lost This Month
1,481
Newly crossed 60-day mark
609 opted in
Recovered This Month
76
2.3% recovery rate
of 3,337 opted-in lost
Recovery Revenue
$12,674
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
454
141 opted in
Saved by Campaign
11
Save Rate
7.2%
Lost Customer Pipeline
60–179 Days Lost
4,552
1,743 opted in
180–359 Days Lost
3,639
981 opted in
360+ Days Lost
2,915
613 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,995
Recovered
309
Revenue
$18,824
Win-Back Revenue Recovery
CAMPAIGN REV
$4,187
REPURCHASES
$8,487
TOTAL RECOVERED
$12,674
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days50$2,774$55.4866%
180-359 days19$974$51.2723%
360+ days7$439$62.6810%
Total76$4,187$55.09100%
All Time Revenue Recovered
$120,751
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
July 2026 $12,674 $4,187 $8,487 67%
June 2026 $22,351 $2,946 $19,405 87%
May 2026 $15,137 $3,640 $11,497 76%
April 2026 $15,860 $4,301 $11,559 73%
March 2026 $14,779 $4,608 $10,171 69%
February 2026 $13,497 $4,075 $9,421 70%
Total $94,298 $23,758 $70,540 75%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 229 33% $13,995 $61.11 73 $34,937 43%
91-120 days 104 15% $5,749 $55.28 103 $13,749 17%
121-180 days 143 21% $7,526 $52.63 147 $15,512 19%
181-365 days 148 21% $8,474 $57.26 249 $11,576 14%
365+ days 70 10% $4,182 $59.74 758 $5,052 6.3%
TOTAL 694 100% $39,926 $57.53 200 $80,825 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
13,931
Known customers with purchases
Total Reachable
4,553
33% reachable
Ghosts
9,378
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,836 28%
New Opt-Ins This Month123
Opt-Outs This Month40
Net List Growth+83
SMS List
Total SMS Opt-Ins (real customers)2,359 17%
New Opt-Ins This Month110
Opt-Outs This Month90
Net SMS Growth+20
Last Updated July 25, 2026 at 03:38 AM · PufCreativ Loyalty Intelligence Platform