July 2026
Retention Intelligence
Report
Report
Newport
Wins
Engaged Customer AOV
$60.08
+13.7% vs store avg
Blast Campaign Revenue
$11,490
Total revenue from blast campaigns
Customers Kept Loyal
$9,240
from 128 customers kept loyal during July 2026
Revenue
Store Revenue
$223,603
-59% MoM-22% YoY
Purchases
4,232
-60% MoM-24% YoY
Customers
2,776
-43% MoM
-10% YoY
Campaign-Engaged $11,055 (4.9%)
Organic $212,547 (95%)
Known Customers
2,776
$223,603 · 4,232 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$52.84
ENGAGED CUSTOMERS
$60.08
+13.7% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,038
-6.3% MoM
Revenue
$53,571
$51.61 AOV
Opted-In (Reachable)
196
26% capture rate
Unreachable
553
74% — no contact info
Opted-In (Email)
161
of 749 new customers
Critical Opt-In Rate (Email) -9.0% MoM
21%
First-time buyers with email
Opted-In (Text)
116
of 749 new customers
Critical Opt-In Rate (Text) +1.1% MoM
15%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
7
customers
$340
2 → 3
purchases
5
customers
$276
3 → 4
purchases
6
customers
$731
4 → 5
purchases
6
customers
$279
Kept Loyal
6+ purchases
128
customers
$9,240
Total
152
customers
$10,865
List Health & Subscriber Intelligence
Total Customers (All-Time)
39,012
Known customers with purchases
Total Reachable
9,334
24% reachable
Ghosts
29,678
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,418 19%
New Opt-Ins This Month579
Opt-Outs This Month74
Net List Growth+505
SMS List
Total SMS Opt-Ins (real customers)5,314 14%
New Opt-Ins This Month343
Opt-Outs This Month36
Net SMS Growth+307
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
July 2026 Stats
First Purchase Conversions
All Time
July 2026
NONC Funnel Performance
All Time
July 2026
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 8,579 | $8,374 | -70% | 149 | $56.20 | 31% | 18% | 1.7% | 0.24% |
| Weekly Lost | 12,313 | $3,116 | -13% | 40 | $77.90 | 29% | — | 0.32% | 0.11% |
| NONC | 5,532 | $0 | -100% | 0 | $0.00 | 4.5% | — | 0.00% | 1.12% |
| Total | 26,424 | $11,490 | 189 | $60.80 | 24% | 18% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 6,770 | $4,117 | 69 | $59.66 | 14% | — | 1.0% | Aug 2025 |
| NONC | 1 | 5,532 | $2,596 | 46 | $56.44 | 21% | — | 0.83% | Sep 2025 |
| After First Purchase | 2 | 3,597 | $1,040 | 18 | $57.76 | 18% | — | 0.50% | Aug 2025 |
| After X Purchase | 6 | 4,011 | $3,890 | 68 | $57.21 | 22% | — | 1.7% | Aug 2025 |
| Abandoned Cart | 1 | 3,893 | $19,626 | 252 | $77.88 | 26% | — | 6.5% | Aug 2025 |
| Birthday | 1 | 8,883 | $4,283 | 72 | $59.49 | 21% | — | 0.81% | Aug 2025 |
| Points Reminder | 16 | 10,486 | $11,959 | 159 | $75.21 | 26% | — | 1.5% | Oct 2025 |
| Total | 28 | 43,172 | $47,510 | 684 | $69.46 | 22% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 25, 2026 at 02:54 AM · PufCreativ Loyalty Intelligence Platform