July 2026
Retention Intelligence
Report
Report
Resinate
Wins
Recovery Revenue
$10,192
Campaign revenue + past-cohort repurchases for July 2026
All Time Revenue Recovered
$65,728
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$81.79
Average order value from recovered customers in July 2026
Revenue
Store Revenue
$498,091
-23% MoM-24% YoY
Purchases
9,651
-24% MoM-28% YoY
Customers
4,053
-12% MoM
-20% YoY
Campaign-Engaged $55,651 (11%)
Organic $442,440 (89%)
AOV Comparison
STOREWIDE
$51.61
ENGAGED CUSTOMERS
$66.09
+28.1% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
391
-31% MoM
Revenue
$22,317
$59.67 AOV
Opted-In (Reachable)
165
56% capture rate
Unreachable
130
44% — no contact info
Opted-In (Email)
143
of 295 new customers
Critical Opt-In Rate (Email) -4.0% MoM
48%
First-time buyers with email
Opted-In (Text)
52
of 295 new customers
Critical Opt-In Rate (Text) +65% MoM
18%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
32,328
60+ days lapsed
17,169 opted in
New Lost This Month
1,545
Newly crossed 60-day mark
960 opted in
Recovered This Month
78
0.45% recovery rate
of 17,169 opted-in lost
Recovery Revenue
$10,192
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$6,456
REPURCHASES
$3,736
TOTAL RECOVERED
$10,192
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 57 | $4,913 | $86.20 | 76% |
| 180-359 days | 6 | $550 | $91.67 | 8.5% |
| 360+ days | 17 | $993 | $58.43 | 15% |
| Total | 80 | $6,456 | $80.71 | 100% |
All Time Revenue Recovered
$65,728
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $10,192 | $6,456 | $3,736 | 37% |
| June 2026 | $15,604 | $6,064 | $9,540 | 61% |
| May 2026 | $14,064 | $4,732 | $9,332 | 66% |
| April 2026 | $11,581 | $4,087 | $7,494 | 65% |
| March 2026 | $8,198 | $4,133 | $4,065 | 50% |
| February 2026 | $6,088 | $5,184 | $904 | 15% |
| Total | $65,728 | $30,657 | $35,070 | 53% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 135 | 31% | $9,462 | $70.09 | 73 | $14,824 | 40% |
| 91-120 days | 82 | 19% | $5,746 | $70.07 | 103 | $7,545 | 21% |
| 121-180 days | 69 | 16% | $4,829 | $69.98 | 145 | $6,751 | 18% |
| 181-365 days | 61 | 14% | $4,268 | $69.97 | 256 | $2,978 | 8.1% |
| 365+ days | 90 | 21% | $4,840 | $53.77 | 595 | $4,486 | 12% |
| TOTAL | 437 | 100% | $29,144 | $66.69 | 223 | $36,584 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
38,722
Known customers with purchases
Total Reachable
20,205
52% reachable
Ghosts
18,517
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)16,938 44%
Resinate Northampton Rec8,360 11%
Resinate Worcester Rec9,972 14%
New Opt-Ins This Month332
Opt-Outs This Month84
Net List Growth+248
SMS List
Total SMS Opt-Ins (real customers)7,477 19%
Resinate Northampton Rec2,777 3.8%
Resinate Worcester Rec5,322 7.5%
New Opt-Ins This Month146
Opt-Outs This Month169
Net SMS Growth-23
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 52,597 | $6,643 | +1.7% | 83 | $80.03 | 44% | 3.4% | 0.16% | 0.10% |
| Other | 132,956 | $47,658 | -58% | 743 | $64.14 | 18% | 9.7% | 0.56% | 0.18% |
| Total | 185,553 | $54,301 | 826 | $65.74 | 26% | 8.5% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Birthday | 1 | 4,910 | $12,557 | 213 | $58.96 | 41% | 29% | 4.3% | Sep 2025 |
| Points Reminder | 5 | 26,315 | $37,078 | 627 | $59.14 | 40% | 35% | 2.4% | Sep 2025 |
| Total | 6 | 31,225 | $49,635 | 840 | $59.09 | 40% | 33% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
RESINATE WORCESTER REC ▾
Revenue
Store Revenue
$355,147
-23% MoM-25% YoY
Purchases
6,582
-26% MoM-30% YoY
Customers
1,137
-49% MoM
-65% YoY
Store AOV
$53.96
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
163
-31% MoM
Revenue
$9,225
$56.60 AOV
Opted-In (Reachable)
97
60% capture rate
Unreachable
66
40% — no contact info
Opted-In (Email)
78
of 163 new customers
Critical Opt-In Rate (Email) -6.7% MoM
48%
First-time buyers with email
Opted-In (Text)
32
of 163 new customers
Critical Opt-In Rate (Text) +93% MoM
20%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
14,566
60+ days lapsed
7,806 opted in
New Lost This Month
800
Newly crossed 60-day mark
494 opted in
Recovered This Month
34
0.44% recovery rate
of 7,806 opted-in lost
Recovery Revenue
$3,254
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$2,085
REPURCHASES
$1,169
TOTAL RECOVERED
$3,254
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 28 | $1,873 | $66.89 | 90% |
| 180-359 days | 4 | $160 | $40.11 | 7.7% |
| 360+ days | 2 | $52 | $25.76 | 2.5% |
| Total | 34 | $2,085 | $61.32 | 100% |
All Time Revenue Recovered
$23,042
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $3,254 | $2,085 | $1,169 | 36% |
| June 2026 | $5,281 | $1,745 | $3,536 | 67% |
| May 2026 | $4,147 | $1,069 | $3,078 | 74% |
| April 2026 | $4,738 | $1,779 | $2,958 | 62% |
| March 2026 | $2,846 | $1,309 | $1,537 | 54% |
| February 2026 | $2,777 | $2,167 | $609 | 22% |
| Total | $23,042 | $10,154 | $12,887 | 56% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 50 | 30% | $2,852 | $57.03 | 73 | $4,395 | 34% |
| 91-120 days | 30 | 18% | $1,779 | $59.31 | 104 | $1,695 | 13% |
| 121-180 days | 32 | 19% | $2,333 | $72.89 | 146 | $3,424 | 27% |
| 181-365 days | 27 | 16% | $1,804 | $66.81 | 256 | $1,333 | 10% |
| 365+ days | 29 | 17% | $1,387 | $47.83 | 728 | $2,041 | 16% |
| TOTAL | 168 | 100% | $10,154 | $60.44 | 235 | $12,887 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
17,220
Known customers with purchases
Total Reachable
9,588
56% reachable
Ghosts
7,632
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,576 44%
New Opt-Ins This Month74
Opt-Outs This Month38
Net List Growth+36
SMS List
Total SMS Opt-Ins (real customers)3,879 23%
New Opt-Ins This Month58
Opt-Outs This Month84
Net SMS Growth-26
RESINATE NORTHAMPTON REC ▾
Revenue
Store Revenue
$118,190
-23% MoM-30% YoY
Purchases
2,618
-20% MoM-31% YoY
Customers
650
-50% MoM
-75% YoY
Store AOV
$45.15
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
164
-35% MoM
Revenue
$8,761
$53.42 AOV
Opted-In (Reachable)
93
57% capture rate
Unreachable
71
43% — no contact info
Opted-In (Email)
92
of 164 new customers
Critical Opt-In Rate (Email) +0.57% MoM
56%
First-time buyers with email
Opted-In (Text)
28
of 164 new customers
Critical Opt-In Rate (Text) -13% MoM
17%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
14,942
60+ days lapsed
7,776 opted in
New Lost This Month
514
Newly crossed 60-day mark
330 opted in
Recovered This Month
31
0.40% recovery rate
of 7,776 opted-in lost
Recovery Revenue
$3,928
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$2,178
REPURCHASES
$1,749
TOTAL RECOVERED
$3,928
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 21 | $1,484 | $70.68 | 68% |
| 180-359 days | 2 | $290 | $144.95 | 13% |
| 360+ days | 8 | $404 | $50.51 | 19% |
| Total | 31 | $2,178 | $70.27 | 100% |
All Time Revenue Recovered
$24,415
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $3,928 | $2,178 | $1,749 | 44% |
| June 2026 | $5,826 | $2,326 | $3,499 | 60% |
| May 2026 | $5,052 | $2,131 | $2,922 | 58% |
| April 2026 | $4,019 | $1,590 | $2,428 | 60% |
| March 2026 | $3,169 | $1,566 | $1,602 | 51% |
| February 2026 | $2,422 | $2,180 | $242 | 10% |
| Total | $24,415 | $11,972 | $12,443 | 51% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 54 | 30% | $3,798 | $70.33 | 72 | $5,107 | 41% |
| 91-120 days | 35 | 19% | $2,450 | $70.00 | 102 | $3,727 | 30% |
| 121-180 days | 26 | 14% | $1,659 | $63.79 | 145 | $1,462 | 12% |
| 181-365 days | 25 | 14% | $1,780 | $71.20 | 252 | $724 | 5.8% |
| 365+ days | 41 | 23% | $2,286 | $55.76 | 523 | $1,423 | 11% |
| TOTAL | 181 | 100% | $11,972 | $66.15 | 215 | $12,443 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
16,780
Known customers with purchases
Total Reachable
9,037
54% reachable
Ghosts
7,743
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,217 49%
New Opt-Ins This Month97
Opt-Outs This Month35
Net List Growth+62
SMS List
Total SMS Opt-Ins (real customers)2,771 17%
New Opt-Ins This Month40
Opt-Outs This Month50
Net SMS Growth-10
Last Updated July 25, 2026 at 03:52 AM · PufCreativ Loyalty Intelligence Platform