July 2026
Retention Intelligence
Report
Report
Road Trip
Wins
Engaged Customer AOV
$65.91
+4.9% vs store avg
Blast Campaign Revenue
$26,528
Total revenue from blast campaigns
Customers Kept Loyal
$18,554
from 212 customers kept loyal during July 2026
Revenue
Store Revenue
$917,261
-17% MoM-11% YoY
Purchases
14,603
-21% MoM-22% YoY
Customers
7,756
-7.4% MoM
-7.5% YoY
Campaign-Engaged $27,944 (3.0%)
Organic $889,317 (97%)
AOV Comparison
STOREWIDE
$62.81
ENGAGED CUSTOMERS
$65.91
+4.9% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,553
-6.2% MoM
Revenue
$103,539
$66.67 AOV
Opted-In (Reachable)
128
11% capture rate
Unreachable
1,042
89% — no contact info
Opted-In (Email)
90
of 1,170 new customers
Critical Opt-In Rate (Email) -3.5% MoM
7.7%
First-time buyers with email
Opted-In (Text)
55
of 1,170 new customers
Critical Opt-In Rate (Text) -6.6% MoM
4.7%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
2
customers
$143
2 → 3
purchases
4
customers
$829
3 → 4
purchases
3
customers
$273
4 → 5
purchases
5
customers
$333
Kept Loyal
6+ purchases
212
customers
$18,554
Total
226
customers
$20,132
List Health & Subscriber Intelligence
Total Customers (All-Time)
45,824
Known customers with purchases
Total Reachable
8,903
19% reachable
Ghosts
36,921
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,438 9.7%
New Opt-Ins This Month166
Opt-Outs This Month14
Net List Growth+152
SMS List
Total SMS Opt-Ins (real customers)6,674 15%
New Opt-Ins This Month180
Opt-Outs This Month35
Net SMS Growth+145
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 12,078 | $23,122 | -66% | 354 | $65.32 | 41% | 9.0% | 2.9% | 0.11% |
| Winback | 26,526 | $341 | -73% | 6 | $56.83 | 2.2% | 12% | 0.02% | 2.88% |
| Weekly Lost | 8,160 | $3,065 | -29% | 45 | $68.10 | 40% | — | 0.55% | 0.05% |
| Total | 46,764 | $26,528 | 405 | $65.50 | 24% | 11% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 1,541 | $2,257 | 26 | $86.79 | 27% | — | 1.7% | Sep 2025 |
| Winback | 4 | 26,526 | $69,606 | 1,182 | $58.89 | 32% | 7.2% | 4.5% | Feb 2024 |
| Abandoned Cart | 2 | 3,518 | $9,181 | 149 | $61.62 | 30% | — | 4.2% | Sep 2025 |
| Birthday | 1 | 4,516 | $9,687 | 165 | $58.71 | 48% | 16% | 3.7% | Oct 2025 |
| Total | 8 | 36,101 | $90,731 | 1,522 | $59.61 | 33% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 25, 2026 at 02:59 AM · PufCreativ Loyalty Intelligence Platform