July 2026
Retention Intelligence
Report
Report
Elevation
Wins
Engaged Customer AOV
$35.77
+15.6% vs store avg
Blast Campaign Revenue
$6,700
Total revenue from blast campaigns
Customers Kept Loyal
$5,609
from 114 customers kept loyal during July 2026
Revenue
Store Revenue
$225,262
-21% MoM-23% YoY
Purchases
7,278
-19% MoM-31% YoY
Customers
2,787
-9.8% MoM
-11% YoY
Campaign-Engaged $6,404 (2.8%)
Organic $218,858 (97%)
AOV Comparison
STOREWIDE
$30.95
ENGAGED CUSTOMERS
$35.77
+15.6% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
257
-21% MoM
Revenue
$9,630
$37.47 AOV
Opted-In (Reachable)
236
63% capture rate
Unreachable
136
37% — no contact info
Opted-In (Email)
204
of 372 new customers
Critical Opt-In Rate (Email) +34% MoM
55%
First-time buyers with email
Opted-In (Text)
129
of 372 new customers
Critical Opt-In Rate (Text) +30% MoM
35%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
6
customers
$206
2 → 3
purchases
8
customers
$268
3 → 4
purchases
3
customers
$109
4 → 5
purchases
3
customers
$171
Kept Loyal
6+ purchases
114
customers
$5,609
Total
134
customers
$6,363
List Health & Subscriber Intelligence
Total Customers (All-Time)
11,110
Known customers with purchases
Total Reachable
7,803
70% reachable
Ghosts
3,307
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,276 20%
Elevation - Kamilche1,551 1.5%
Elevation - Tumwater741 1.4%
New Opt-Ins This Month295
Opt-Outs This Month92
Net List Growth+203
SMS List
Total SMS Opt-Ins (real customers)6,871 62%
Elevation - Kamilche4,830 4.8%
Elevation - Tumwater2,122 4.0%
New Opt-Ins This Month167
Opt-Outs This Month59
Net SMS Growth+108
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 12,236 | $6,144 | -59% | 167 | $36.79 | 24% | 4.0% | 1.4% | 0.43% |
| Weekly Lost | 2,493 | $534 | -27% | 15 | $35.59 | 25% | — | 0.60% | 0.04% |
| Other | 44,820 | $22 | -98% | 1 | $22.12 | 2.8% | 1.5% | 0.00% | 1.34% |
| Total | 59,549 | $6,700 | 183 | $36.61 | 15% | 2.0% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Birthday | 1 | 6,333 | $7,796 | 226 | $34.50 | 32% | 4.5% | 3.6% | May 2025 |
| Total | 1 | 6,333 | $7,796 | 226 | $34.50 | 32% | 4.5% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
ELEVATION - TUMWATER ▾
Revenue
Store Revenue
$64,752
-21% MoM-29% YoY
Purchases
2,248
-20% MoM-37% YoY
Customers
787
-12% MoM
-24% YoY
Store AOV
$28.80
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
66
-18% MoM
Revenue
$2,326
$35.25 AOV
Opted-In (Reachable)
70
65% capture rate
Unreachable
38
35% — no contact info
Opted-In (Email)
64
of 108 new customers
Critical Opt-In Rate (Email) +39% MoM
59%
First-time buyers with email
Opted-In (Text)
34
of 108 new customers
Critical Opt-In Rate (Text) +18% MoM
31%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
4
customers
$224
2 → 3
purchases
6
customers
$195
3 → 4
purchases
1
customers
$53
4 → 5
purchases
2
customers
$164
Kept Loyal
6+ purchases
43
customers
$1,974
Total
56
customers
$2,610
List Health & Subscriber Intelligence
Total Customers (All-Time)
3,588
Known customers with purchases
Total Reachable
2,560
71% reachable
Ghosts
1,028
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)861 24%
New Opt-Ins This Month59
Opt-Outs This Month16
Net List Growth+43
SMS List
Total SMS Opt-Ins (real customers)2,196 61%
New Opt-Ins This Month37
Opt-Outs This Month18
Net SMS Growth+19
ELEVATION - KAMILCHE ▾
Revenue
Store Revenue
$152,894
-20% MoM-20% YoY
Purchases
4,789
-18% MoM-29% YoY
Customers
2,000
-8.8% MoM
-5.2% YoY
Store AOV
$31.93
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
191
-22% MoM
Revenue
$7,247
$37.94 AOV
Opted-In (Reachable)
180
62% capture rate
Unreachable
110
38% — no contact info
Opted-In (Email)
149
of 290 new customers
Critical Opt-In Rate (Email) +31% MoM
51%
First-time buyers with email
Opted-In (Text)
106
of 290 new customers
Critical Opt-In Rate (Text) +29% MoM
37%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
7
customers
$201
2 → 3
purchases
3
customers
$122
3 → 4
purchases
5
customers
$224
4 → 5
purchases
2
customers
$105
Kept Loyal
6+ purchases
71
customers
$3,584
Total
88
customers
$4,236
List Health & Subscriber Intelligence
Total Customers (All-Time)
8,634
Known customers with purchases
Total Reachable
5,800
67% reachable
Ghosts
2,834
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)1,823 21%
New Opt-Ins This Month181
Opt-Outs This Month74
Net List Growth+107
SMS List
Total SMS Opt-Ins (real customers)5,051 59%
New Opt-Ins This Month118
Opt-Outs This Month38
Net SMS Growth+80
Last Updated July 25, 2026 at 03:42 AM · PufCreativ Loyalty Intelligence Platform