High Street — Retention Intelligence Report

Wins

Engaged Customer AOV

$82.94

+12.6% vs store avg

Blast Campaign Revenue

$43,024

Total revenue from blast campaigns

Customers Kept Loyal

$41,039

from 382 customers kept loyal during July 2026

Revenue

Store Revenue

$392,801

-27% MoM-36% YoY

Purchases

5,335

-25% MoM-31% YoY

Customers

2,915

-11% MoM -19% YoY

Campaign-Engaged $45,366 (12%) Organic $347,435 (88%)

AOV Comparison

STOREWIDE

$73.63

ENGAGED CUSTOMERS

$82.94

+12.6% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

303

-21% MoM

Revenue

$23,464

$77.44 AOV

Opted-In (Reachable)

166

72% capture rate

Unreachable

64

28% — no contact info

Opted-In (Email)

71

of 230 new customers

Critical Opt-In Rate (Email) -13% MoM

31%

First-time buyers with email

Opted-In (Text)

130

of 230 new customers

Critical Opt-In Rate (Text) -1.0% MoM

57%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

13

customers

$999

2 → 3

purchases

11

customers

$1,030

3 → 4

purchases

15

customers

$1,334

4 → 5

purchases

13

customers

$603

Kept Loyal

6+ purchases

382

customers

$41,039

Total

434

customers

$45,006

Churn Intelligence & Revenue Recovery

Total Lost Customers

18,529

60+ days lapsed

12,119 opted in

New Lost This Month

1,164

Newly crossed 60-day mark

932 opted in

Recovered This Month

99

0.82% recovery rate

of 12,119 opted-in lost

Recovery Revenue

$10,840

Campaign + repurchases

Lost Customer Buckets

Active (60d)

4,723

60–89 Days

1,027

90–179 Days

2,265

180–359 Days

3,916

360+ Days

11,321

Total Lost

18,529

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

757

618 opted in

Saved by Campaign

26

Save Rate

4.0%

Lost Customer Pipeline

60–179 Days Lost

3,292

2,810 opted in

180–359 Days Lost

3,916

2,993 opted in

360+ Days Lost

11,321

6,316 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,896

Recovered

360

Revenue

$32,829

Win-Back Revenue Recovery

CAMPAIGN REV

$7,552

REPURCHASES

$3,288

TOTAL RECOVERED

$10,840

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	74	$5,575	$75.34	74%
180-359 days	18	$1,338	$74.34	18%
360+ days	11	$639	$58.06	8.5%
Total	103	$7,552	$73.32	100%

All Time Revenue Recovered

$113,179

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
July 2026	$10,840	$7,552	$3,288	30%
June 2026	$34,728	$12,883	$21,845	63%
May 2026	$30,863	$11,773	$19,089	62%
April 2026	$21,189	$13,971	$7,218	34%
March 2026	$15,560	$13,778	$1,781	11%
Total	$113,179	$59,957	$53,222	47%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	200	30%	$17,727	$88.64	74	$24,489	42%
91-120 days	127	19%	$11,817	$93.05	104	$10,189	18%
121-180 days	149	22%	$11,284	$75.73	146	$11,708	20%
181-365 days	113	17%	$9,074	$80.30	250	$7,348	13%
365+ days	76	11%	$5,473	$72.01	518	$4,069	7.0%
TOTAL	665	100%	$55,375	$83.27	177	$57,804	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

23,252

Known customers with purchases

Total Reachable

15,306

66% reachable

Ghosts

7,946

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)6,965 30%

New Opt-Ins This Month322

Opt-Outs This Month69

Net List Growth+253

SMS List

Total SMS Opt-Ins (real customers)12,498 54%

New Opt-Ins This Month178

Opt-Outs This Month36

Net SMS Growth+142

Channel Mix

Email Only

2,808

18%

SMS Only

8,349

55%

Email + SMS

4,157

27%

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	17,556	$35,554	-68%	426	$83.46	37%	5.5%	2.4%	0.19%
Winback	24,256	$5,057	-46%	69	$73.29	42%	—	0.28%	0.08%
Weekly Lost	19,307	$2,413	-38%	33	$73.11	38%	—	0.17%	0.04%
Total	61,119	$43,024		528	$81.48	40%	5.5%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	832	$411	8	$51.35	28%	—	0.96%	Mar 2026
After First Purchase	2	921	$1,378	17	$81.08	40%	—	1.8%	Mar 2026
After X Purchase	6	947	$1,048	15	$69.87	42%	—	1.6%	Mar 2026
Abandoned Cart	2	4,868	$24,921	280	$89.00	48%	—	5.8%	Mar 2026
Birthday	1	1,298	$1,003	18	$55.71	39%	—	1.4%	Mar 2026
Total	12	8,866	$28,761	338	$85.09	42%	—

* Open rates derived from contact engagement data (rolling 90-day window).