Vytal — Retention Intelligence Report

Wins

Recovery Revenue

$2,703

Campaign revenue + past-cohort repurchases for March 2026

All Time Revenue Recovered

$2,703

Cumulative revenue recovered from winback campaigns

Revenue Recovery AOV

$117.52

Average order value from recovered customers in March 2026

Revenue

Store Revenue

$3.0M

+6.8% MoM -17% YoY

Purchases

58,159

-25% MoM +55% YoY

Customers

12,849

+2.6% MoM -8.3% YoY

POS Total: 57,982

Campaign-Engaged $42,322 (1.4%) Organic $2.9M (99%)

AOV Comparison

STOREWIDE

$51.43

ENGAGED CUSTOMERS

$63.83

+24.1% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

874

+6.1% MoM

Revenue

$83,135

$95.12 AOV

Opted-In (Reachable)

629

71% capture rate

Unreachable

245

28% — no contact info

Opted-In (Email)

613

of 874 new customers

Critical Opt-In Rate (Email)

70%

First-time buyers with email

Opted-In (Text)

153

of 874 new customers

Critical Opt-In Rate (Text)

17%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

16,850

60+ days lapsed

15,796 opted in

New Lost This Month

2,129

Newly crossed 60-day mark

2,052 opted in

Recovered This Month

23

0.15% recovery rate

of 15,796 opted-in lost

Recovery Revenue

$2,703

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,677

1,575 opted in

Saved by Campaign

7

Save Rate

0.44%

Lost Customer Pipeline

60–179 Days Lost

7,102

6,841 opted in

180–359 Days Lost

7,425

6,846 opted in

360+ Days Lost

2,323

2,109 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$2,703

REPURCHASES

$0

TOTAL RECOVERED

$2,703

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	23	$2,703	$117.52	100%
Total	23	$2,703	$117.52	100%

All Time Revenue Recovered

$2,703

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
March 2026	$2,703	$2,703	$0	0.00%
Total	$2,703	$2,703	$0	0.00%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	23	100%	$2,703	$117.52	70	$0	0%
TOTAL	23	100%	$2,703	$117.52	70	$0	100%