Vytal — Retention Intelligence Report

Wins

Recovery Revenue

$66,491

Campaign revenue + past-cohort repurchases for June 2026

All Time Revenue Recovered

$146,046

Cumulative revenue recovered from winback campaigns

Revenue Recovery AOV

$114.70

Average order value from recovered customers in June 2026

Revenue

Store Revenue

$3.0M

+11% MoM -6.3% YoY

Purchases

33,041

+12% MoM -4.1% YoY

Customers

12,881

-0.29% MoM -2.6% YoY

Campaign-Engaged $250,692 (8.4%) Organic $2.7M (92%)

AOV Comparison

STOREWIDE

$90.03

ENGAGED CUSTOMERS

$103.38

+14.8% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

812

-11% MoM

Revenue

$74,566

$91.83 AOV

Opted-In (Reachable)

604

95% capture rate

Unreachable

208

26% — no contact info

Opted-In (Email)

594

of 812 new customers

Critical Opt-In Rate (Email) +41% MoM

93%

First-time buyers with email

Opted-In (Text)

32

of 812 new customers

Critical Opt-In Rate (Text) -57% MoM

5.0%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

19,767

60+ days lapsed

17,799 opted in

New Lost This Month

2,612

Newly crossed 60-day mark

2,338 opted in

Recovered This Month

266

1.5% recovery rate

of 17,799 opted-in lost

Recovery Revenue

$66,491

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,732

1,553 opted in

Saved by Campaign

69

Save Rate

4.3%

Lost Customer Pipeline

60–179 Days Lost

7,299

6,479 opted in

180–359 Days Lost

7,052

6,447 opted in

360+ Days Lost

5,416

4,873 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$31,904

REPURCHASES

$34,587

TOTAL RECOVERED

$66,491

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	233	$26,164	$112.29	82%
180-359 days	49	$5,740	$117.15	18%
Total	282	$31,904	$113.14	100%

All Time Revenue Recovered

$146,046

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
June 2026	$66,491	$31,904	$34,587	52%
May 2026	$46,449	$27,237	$19,212	41%
April 2026	$30,403	$25,631	$4,772	16%
March 2026	$2,703	$2,703	$0	0.00%
Total	$146,046	$87,475	$58,571	40%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	377	51%	$46,145	$122.40	72	$40,304	67%
91-120 days	172	23%	$18,857	$109.64	104	$12,443	21%
121-180 days	123	17%	$12,998	$105.68	143	$5,074	8.4%
181-365 days	66	8.9%	$7,667	$116.17	238	$2,556	4.2%
TOTAL	738	100%	$85,668	$116.08	106	$60,378	100%