Vytal — Retention Intelligence Report

Wins

Recovery Revenue

$30,403

Campaign revenue + past-cohort repurchases for April 2026

All Time Revenue Recovered

$33,106

Cumulative revenue recovered from winback campaigns

Revenue Recovery AOV

$130.18

Average order value from recovered customers in April 2026

Revenue

Store Revenue

$3.1M

+3.2% MoM -11% YoY

Purchases

33,301

-43% MoM -11% YoY

Customers

13,152

+2.4% MoM -5.2% YoY

Campaign-Engaged $137,211 (4.4%) Organic $2.9M (96%)

AOV Comparison

STOREWIDE

$92.68

ENGAGED CUSTOMERS

$108.38

+16.9% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

907

+3.8% MoM

Revenue

$85,748

$94.54 AOV

Opted-In (Reachable)

469

51% capture rate

Unreachable

438

48% — no contact info

Opted-In (Email)

461

of 907 new customers

Critical Opt-In Rate (Email)

51%

First-time buyers with email

Opted-In (Text)

59

of 907 new customers

Critical Opt-In Rate (Text)

6.5%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

17,519

60+ days lapsed

16,265 opted in

New Lost This Month

2,108

Newly crossed 60-day mark

1,911 opted in

Recovered This Month

193

1.2% recovery rate

of 16,265 opted-in lost

Recovery Revenue

$30,403

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,569

1,446 opted in

Saved by Campaign

21

Save Rate

1.4%

Lost Customer Pipeline

60–179 Days Lost

6,779

6,354 opted in

180–359 Days Lost

7,415

6,893 opted in

360+ Days Lost

3,325

3,018 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$25,631

REPURCHASES

$4,772

TOTAL RECOVERED

$30,403

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	199	$25,631	$128.80	100%
Total	199	$25,631	$128.80	100%

All Time Revenue Recovered

$33,106

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
April 2026	$30,403	$25,631	$4,772	16%
March 2026	$2,703	$2,703	$0	0.00%
Total	$33,106	$28,334	$4,772	14%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	155	70%	$19,620	$126.58	72	$4,001	82%
91-120 days	51	23%	$7,132	$139.85	107	$592	12%
121-180 days	15	6.8%	$1,471	$98.05	129	$290	5.9%
TOTAL	221	100%	$28,223	$127.70	84	$4,883	100%