Vytal — Retention Intelligence Report

Wins

Recovery Revenue

$46,449

Campaign revenue + past-cohort repurchases for May 2026

All Time Revenue Recovered

$79,555

Cumulative revenue recovered from winback campaigns

Revenue Recovery AOV

$109.18

Average order value from recovered customers in May 2026

Revenue

Store Revenue

$2.7M

-13% MoM -24% YoY

Purchases

29,415

-12% MoM -25% YoY

Customers

12,918

-1.8% MoM -9.1% YoY

Campaign-Engaged $207,740 (7.7%) Organic $2.5M (92%)

AOV Comparison

STOREWIDE

$91.36

ENGAGED CUSTOMERS

$104.03

+13.9% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

908

+0.11% MoM

Revenue

$86,169

$94.90 AOV

Opted-In (Reachable)

473

62% capture rate

Unreachable

435

48% — no contact info

Opted-In (Email)

460

of 908 new customers

Critical Opt-In Rate (Email)

60%

First-time buyers with email

Opted-In (Text)

59

of 908 new customers

Critical Opt-In Rate (Text)

7.7%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

18,412

60+ days lapsed

16,813 opted in

New Lost This Month

2,264

Newly crossed 60-day mark

2,015 opted in

Recovered This Month

246

1.5% recovery rate

of 16,813 opted-in lost

Recovery Revenue

$46,449

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,490

1,363 opted in

Saved by Campaign

38

Save Rate

2.7%

Lost Customer Pipeline

60–179 Days Lost

6,811

6,185 opted in

180–359 Days Lost

7,148

6,600 opted in

360+ Days Lost

4,453

4,028 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$27,237

REPURCHASES

$19,212

TOTAL RECOVERED

$46,449

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	234	$25,310	$108.16	93%
180-359 days	17	$1,927	$113.35	7.1%
Total	251	$27,237	$108.51	100%

All Time Revenue Recovered

$79,555

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
May 2026	$46,449	$27,237	$19,212	41%
April 2026	$30,403	$25,631	$4,772	16%
March 2026	$2,703	$2,703	$0	0.00%
Total	$79,555	$55,571	$23,984	30%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	266	56%	$32,505	$122.20	72	$17,408	72%
91-120 days	120	26%	$13,573	$113.10	105	$4,852	20%
121-180 days	68	14%	$7,432	$109.30	142	$1,618	6.7%
181-365 days	17	3.6%	$1,927	$113.35	205	$240	1.0%
TOTAL	471	100%	$55,437	$117.70	95	$24,118	100%