August 2026
Retention Intelligence
Report
Report
Vytal
Wins
Recovery Revenue
$99,979
Campaign revenue + past-cohort repurchases for August 2026
All Time Revenue Recovered
$326,803
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$100.88
Average order value from recovered customers in August 2026
Revenue
Store Revenue
$2.9M
-4.9% MoM-11% YoY
Purchases
32,292
-3.7% MoM-9.1% YoY
Customers
12,763
-2.1% MoM
-6.3% YoY
Campaign-Engaged $219,212 (7.6%)
Organic $2.7M (92%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$88.95
ENGAGED CUSTOMERS
$98.52
+10.8% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
815
-4.7% MoM
Revenue
$72,953
$89.51 AOV
Opted-In (Reachable)
615
75% capture rate
Unreachable
200
25% — no contact info
Opted-In (Email)
614
of 815 new customers this month, opted in this month
Critical Opt-In Rate (Email) -1.2% MoM
75%
First-time buyers with email
Opted-In (Text)
17
of 815 new customers this month, opted in this month
Critical Opt-In Rate (Text) -15% MoM
2.1%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,201
60+ days lapsed
18,553 opted in
New Lost This Month
2,241
Newly crossed 60-day mark
2,066 opted in
Recovered This Month
338
1.8% recovery rate
of 18,553 opted-in lost
Recovery Revenue
$99,979
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$35,296
REPURCHASES
$64,683
TOTAL RECOVERED
$99,979
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 274 | $28,596 | $104.36 | 81% |
| 180-359 days | 59 | $5,245 | $88.90 | 15% |
| 360+ days | 15 | $1,455 | $96.99 | 4.1% |
| Total | 348 | $35,296 | $101.42 | 100% |
All Time Revenue Recovered
$326,803
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $99,979 | $35,296 | $64,683 | 65% |
| July 2026 | $79,862 | $32,888 | $46,974 | 59% |
| June 2026 | $67,407 | $31,731 | $35,676 | 53% |
| May 2026 | $46,449 | $27,237 | $19,212 | 41% |
| April 2026 | $30,403 | $25,631 | $4,772 | 16% |
| March 2026 | $2,703 | $2,703 | $0 | 0.00% |
| Total | $326,803 | $155,485 | $171,318 | 52% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 615 | 47% | $71,839 | $116.81 | 72 | $114,531 | 63% |
| 91-120 days | 257 | 20% | $28,654 | $111.49 | 104 | $34,339 | 19% |
| 121-180 days | 231 | 18% | $23,701 | $102.60 | 144 | $18,976 | 10% |
| 181-365 days | 161 | 12% | $16,679 | $103.60 | 249 | $14,851 | 8.1% |
| 365+ days | 34 | 2.6% | $2,861 | $84.14 | 440 | $372 | 0.20% |
| TOTAL | 1,298 | 100% | $143,734 | $110.73 | 123 | $183,070 | 100% |
Last Updated September 19, 2026 at 04:18 PM · PufCreativ Loyalty Intelligence Platform