Vytal — Retention Intelligence Report

Wins

Recovery Revenue

$35,675

Campaign revenue + past-cohort repurchases for July 2026

All Time Revenue Recovered

$181,721

Cumulative revenue recovered from winback campaigns

Revenue Recovery AOV

$110.18

Average order value from recovered customers in July 2026

Revenue

Store Revenue

$2.1M

-28% MoM-35% YoY

Purchases

23,543

-29% MoM-34% YoY

Customers

11,381

-12% MoM -16% YoY

Campaign-Engaged $83,555 (3.9%) Organic $2.0M (96%)

AOV Comparison

STOREWIDE

$90.52

ENGAGED CUSTOMERS

$106.17

+17.3% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

664

-18% MoM

Revenue

$58,233

$87.70 AOV

Opted-In (Reachable)

448

100% capture rate

Unreachable

1

0.22% — no contact info

Opted-In (Email)

448

of 449 new customers

Critical Opt-In Rate (Email) +0.10% MoM

100%

First-time buyers with email

Opted-In (Text)

22

of 449 new customers

Critical Opt-In Rate (Text) +77% MoM

4.9%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

20,224

60+ days lapsed

19,414 opted in

New Lost This Month

2,618

Newly crossed 60-day mark

2,374 opted in

Recovered This Month

203

1.0% recovery rate

of 19,414 opted-in lost

Recovery Revenue

$35,675

Campaign + repurchases

Lost Customer Buckets

Active (60d)

16,259

60–89 Days

2,333

90–179 Days

4,774

180–359 Days

7,007

360+ Days

6,110

Total Lost

20,224

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,747

1,659 opted in

Saved by Campaign

18

Save Rate

1.1%

Lost Customer Pipeline

60–179 Days Lost

7,107

6,924 opted in

180–359 Days Lost

7,007

6,657 opted in

360+ Days Lost

6,110

5,833 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$25,307

REPURCHASES

$10,368

TOTAL RECOVERED

$35,675

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	184	$21,325	$115.89	84%
180-359 days	29	$2,704	$93.23	11%
360+ days	17	$1,279	$75.24	5.1%
Total	230	$25,307	$110.03	100%

All Time Revenue Recovered

$181,721

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
July 2026	$35,675	$25,307	$10,368	29%
June 2026	$66,491	$31,904	$34,587	52%
May 2026	$46,449	$27,237	$19,212	41%
April 2026	$30,403	$25,631	$4,772	16%
March 2026	$2,703	$2,703	$0	0.00%
Total	$181,721	$112,782	$68,939	38%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	471	50%	$57,358	$121.78	72	$47,826	66%
91-120 days	201	21%	$22,459	$111.74	104	$14,178	20%
121-180 days	168	18%	$18,003	$107.16	144	$6,581	9.1%
181-365 days	94	9.9%	$10,341	$110.01	245	$3,696	5.1%
365+ days	17	1.8%	$1,279	$75.24	441	$0	0.00%
TOTAL	951	100%	$109,440	$115.08	115	$72,281	100%