July 2026
Retention Intelligence
Report
Report
Vytal
Wins
Recovery Revenue
$79,862
Campaign revenue + past-cohort repurchases for July 2026
All Time Revenue Recovered
$226,824
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$109.27
Average order value from recovered customers in July 2026
Revenue
Store Revenue
$3.0M
+1.5% MoM
Purchases
33,546
+1.5% MoM
Customers
13,043
+1.3% MoM
-3.2% YoY
Campaign-Engaged $256,524 (8.5%)
Organic $2.8M (92%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$90.03
ENGAGED CUSTOMERS
$103.86
+15.4% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
853
+24% MoM
Revenue
$78,801
$92.38 AOV
Opted-In (Reachable)
652
76% capture rate
Unreachable
201
24% — no contact info
Opted-In (Email)
652
of 853 new customers this month, opted in this month
Critical Opt-In Rate (Email) -8.8% MoM
76%
First-time buyers with email
Opted-In (Text)
21
of 853 new customers this month, opted in this month
Critical Opt-In Rate (Text) +31% MoM
2.5%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
20,361
60+ days lapsed
17,968 opted in
New Lost This Month
2,211
Newly crossed 60-day mark
1,921 opted in
Recovered This Month
274
1.5% recovery rate
of 17,968 opted-in lost
Recovery Revenue
$79,862
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$32,888
REPURCHASES
$46,974
TOTAL RECOVERED
$79,862
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 244 | $27,645 | $113.30 | 84% |
| 180-359 days | 38 | $3,837 | $100.97 | 12% |
| 360+ days | 19 | $1,406 | $73.99 | 4.3% |
| Total | 301 | $32,888 | $109.26 | 100% |
All Time Revenue Recovered
$226,824
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $79,862 | $32,888 | $46,974 | 59% |
| June 2026 | $67,407 | $31,731 | $35,676 | 53% |
| May 2026 | $46,449 | $27,237 | $19,212 | 41% |
| April 2026 | $30,403 | $25,631 | $4,772 | 16% |
| March 2026 | $2,703 | $2,703 | $0 | 0.00% |
| Total | $226,824 | $120,190 | $106,635 | 47% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 493 | 49% | $59,651 | $121.00 | 72 | $71,025 | 63% |
| 91-120 days | 213 | 21% | $23,142 | $108.65 | 104 | $21,829 | 19% |
| 121-180 days | 178 | 18% | $18,902 | $106.19 | 144 | $10,730 | 9.6% |
| 181-365 days | 103 | 10% | $11,474 | $111.40 | 247 | $8,543 | 7.6% |
| 365+ days | 19 | 1.9% | $1,406 | $73.99 | 441 | $124 | 0.10% |
| TOTAL | 1,006 | 100% | $114,575 | $113.89 | 117 | $112,250 | 100% |
Last Updated September 23, 2026 at 02:46 AM · PufCreativ Loyalty Intelligence Platform