Boone Town Provisions — Retention Intelligence Report

Wins

Engaged Customer AOV

$76.04

+13.8% vs store avg

Blast Campaign Revenue

$126,552

Total revenue from blast campaigns

Customers Kept Loyal

$115,655

from 772 customers kept loyal during February 2026

Revenue

Store Revenue

$588,116

— +15% YoY

Purchases

8,803

— -0.64% YoY

Customers

4,044

-6.7% MoM +10% YoY

Campaign-Engaged $137,780 (23%) Organic $450,336 (77%)

AOV Comparison

STOREWIDE

$66.81

ENGAGED CUSTOMERS

$76.04

+13.8% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

572

-19% MoM

Revenue

$37,632

$65.79 AOV

Opted-In (Reachable)

306

53% capture rate

Unreachable

266

47% — no contact info

Opted-In (Email)

246

of 572 new customers

Critical Opt-In Rate (Email)

43%

First-time buyers with email

Opted-In (Text)

186

of 572 new customers

Critical Opt-In Rate (Text)

33%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

46

customers

$3,758

2 → 3

purchases

48

customers

$6,136

3 → 4

purchases

39

customers

$3,431

4 → 5

purchases

38

customers

$4,944

Kept Loyal

6+ purchases

772

customers

$115,655

Total

943

customers

$133,925

Churn Intelligence & Revenue Recovery

Total Lost Customers

17,675

60+ days lapsed

5,658 opted in

New Lost This Month

1,608

Newly crossed 60-day mark

876 opted in

Recovered This Month

138

2.4% recovery rate

of 5,658 opted-in lost

Recovery Revenue

$17,854

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

887

518 opted in

Saved by Campaign

49

Save Rate

8.6%

Lost Customer Pipeline

60–179 Days Lost

5,507

2,612 opted in

180–359 Days Lost

6,160

1,873 opted in

360+ Days Lost

6,008

1,173 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

11,685

Recovered

917

Revenue

$73,297

Win-Back Revenue Recovery

CAMPAIGN REV

$10,874

REPURCHASES

$6,980

TOTAL RECOVERED

$17,854

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	100	$7,727	$77.27	71%
180-359 days	36	$2,580	$71.66	24%
360+ days	9	$568	$63.06	5.2%
Total	145	$10,874	$74.99	100%

All Time Revenue Recovered

$28,362

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
February 2026	$17,854	$10,874	$6,980	39%
January 2026	$10,508	$9,431	$1,076	10%
Total	$28,362	$20,305	$8,057	28%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	99	36%	$7,902	$79.81	74	$4,415	54%
91-120 days	60	22%	$4,163	$69.38	104	$2,512	31%
121-180 days	37	14%	$3,090	$83.51	144	$158	1.9%
181-365 days	62	23%	$4,102	$66.15	240	$911	11%
365+ days	14	5.1%	$908	$64.84	433	$202	2.5%
TOTAL	272	100%	$20,164	$74.13	146	$8,198	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

24,211

Known customers with purchases

Total Reachable

10,224

42% reachable

Ghosts

13,987

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)7,095 29%

New Opt-Ins This Month469

Opt-Outs This Month174

Net List Growth+295

SMS List

Total SMS Opt-Ins (real customers)7,748 32%

New Opt-Ins This Month342

Opt-Outs This Month127

Net SMS Growth+215

Channel Mix

Email Only

2,476

24%

SMS Only

3,129

31%

Email + SMS

4,619

45%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

70,035

Conversions

5,591

Conversion Rate

8.0%

February 2026 Stats

Signups

329

Customers

134

Non-Customers

195

First Purchase Conversions

All Time

New Customers

1,236

Revenue

$84,514

Avg Order

$68.38

Conv. Rate

22%

February 2026

New Customers

58

Revenue

$3,711

Avg Order

$63.98

Conv. Rate

18%

NONC Funnel Performance

All Time

Sends

6,849

Conversions

45

Revenue

$3,139

Conv. Rate

0.66%

February 2026

Customers

2

Conversions

2

Revenue

$218

Campaigns

Campaign Performance — February 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	31,714	$114,853	+0.22%	1,520	$75.56	48%	3.8%	4.8%	0.26%
Winback	25,316	$8,263	+146%	109	$75.81	46%	—	0.43%	0.19%
Weekly Lost	20,200	$3,435	-50%	48	$71.56	47%	1.2%	0.24%	0.20%
Total	77,230	$126,552		1,677	$75.46	47%	2.5%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	6,351	$7,843	122	$64.29	9.6%	5.1%	1.9%	Jan 2025
NONC	3	6,735	$3,139	45	$69.75	1.8%	0.00%	0.67%	Aug 2025
Winback	1	5,086	$8,250	94	$87.76	0.28%	—	1.8%	Oct 2024
After First Purchase	2	5,492	$5,958	87	$68.48	34%	—	1.6%	Jan 2025
Abandoned Cart	2	11,657	$73,297	917	$79.93	6.5%	—	7.9%	Oct 2024
Birthday	2	7,693	$25,419	359	$70.80	8.8%	—	4.7%	Aug 2024
Total	11	43,014	$123,905	1,624	$76.30	34%	—

* Open rates derived from contact engagement data (rolling 90-day window).