February 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$75.96
+13.7% vs store avg
Blast Campaign Revenue
$126,552
Total revenue from blast campaigns
Customers Kept Loyal
$115,947
from 774 customers kept loyal during February 2026
Revenue
Store Revenue
$588,116
-10.0% MoM+11% YoY
Purchases
8,803
-12% MoM+13% YoY
Customers
4,044
-6.7% MoM
+9.9% YoY
Campaign-Engaged $138,163 (23%)
Organic $449,952 (77%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$66.81
ENGAGED CUSTOMERS
$75.96
+13.7% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
569
-19% MoM
Revenue
$40,411
$71.02 AOV
Opted-In (Reachable)
304
53% capture rate
Unreachable
265
47% — no contact info
Opted-In (Email)
250
of 569 new customers this month, opted in this month
Critical Opt-In Rate (Email)
44%
First-time buyers with email
Opted-In (Text)
164
of 569 new customers this month, opted in this month
Critical Opt-In Rate (Text)
29%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
45
customers
$3,688
2 → 3
purchases
48
customers
$6,136
3 → 4
purchases
38
customers
$3,209
4 → 5
purchases
38
customers
$4,944
Kept Loyal
6+ purchases
774
customers
$115,947
Total
943
customers
$133,925
Churn Intelligence & Revenue Recovery
Total Lost Customers
17,982
60+ days lapsed
5,993 opted in
New Lost This Month
1,702
Newly crossed 60-day mark
970 opted in
Recovered This Month
137
2.3% recovery rate
of 5,993 opted-in lost
Recovery Revenue
$17,724
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$10,744
REPURCHASES
$6,980
TOTAL RECOVERED
$17,724
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 100 | $7,727 | $77.27 | 72% |
| 180-359 days | 35 | $2,450 | $69.99 | 23% |
| 360+ days | 9 | $568 | $63.06 | 5.3% |
| Total | 144 | $10,744 | $74.61 | 100% |
All Time Revenue Recovered
$28,232
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| February 2026 | $17,724 | $10,744 | $6,980 | 39% |
| January 2026 | $10,508 | $9,431 | $1,076 | 10% |
| Total | $28,232 | $20,175 | $8,057 | 29% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 99 | 36% | $7,902 | $79.81 | 74 | $4,415 | 54% |
| 91-120 days | 60 | 22% | $4,163 | $69.38 | 104 | $2,512 | 31% |
| 121-180 days | 37 | 14% | $3,090 | $83.51 | 144 | $158 | 1.9% |
| 181-365 days | 61 | 22% | $3,972 | $65.11 | 240 | $911 | 11% |
| 365+ days | 14 | 5.2% | $908 | $64.84 | 433 | $202 | 2.5% |
| TOTAL | 271 | 100% | $20,034 | $73.92 | 146 | $8,198 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
25,827
Known customers with purchases
Total Reachable
11,652
45% reachable
Ghosts
14,175
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,405 33%
New Opt-Ins This Month258
Opt-Outs This Month150
Net List Growth+108
SMS List
Total SMS Opt-Ins (real customers)8,605 33%
New Opt-Ins This Month248
Opt-Outs This Month106
Net SMS Growth+142
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
February 2026 Stats
First Purchase Conversions
All Time
February 2026
NONC Funnel Performance
All Time
February 2026
Campaigns
Campaign Performance — February 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 31,714 | $114,853 | -0.63% | 1,520 | $75.56 | 48% | 3.8% | 4.8% | 0.26% |
| Winback | 25,316 | $8,263 | +146% | 109 | $75.81 | 46% | — | 0.43% | 0.19% |
| Weekly Lost | 20,200 | $3,435 | -50% | 48 | $71.56 | 47% | 1.2% | 0.24% | 0.20% |
| Total | 77,230 | $126,552 | 1,677 | $75.46 | 47% | 2.5% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-02-28 — cumulative to the render date; no strict snapshot exists for them at all.
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 7,981 | $10,295 | 160 | $64.34 | 24% | 9.9% | 2.0% | Jan 2025 |
| NONC | 3 | 7,395 | $3,684 | 53 | $69.52 | 28% | 40% | 0.72% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 8.4% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 7,528 | $6,268 | 92 | $68.13 | 36% | — | 1.2% | Jan 2025 |
| Abandoned Cart | 2 | 15,382 | $90,540 | 1,143 | $79.21 | 35% | — | 7.4% | Oct 2024 |
| Birthday | 2 | 9,132 | $28,366 | 409 | $69.35 | 42% | — | 4.5% | Aug 2024 |
| Total | 11 | 52,504 | $147,403 | 1,951 | $75.55 | 26% | 10% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 05:09 PM · PufCreativ Loyalty Intelligence Platform