Boone Town Provisions — Retention Intelligence Report

Wins

Engaged Customer AOV

$71.18

+13.7% vs store avg

Blast Campaign Revenue

$155,677

Total revenue from blast campaigns

Customers Kept Loyal

$138,156

from 883 customers kept loyal during June 2026

Revenue

Store Revenue

$706,478

-1.9% MoM+8.1% YoY

Purchases

11,286

+0.33% MoM-3.6% YoY

Customers

5,044

-1.9% MoM +16% YoY

Campaign-Engaged $162,509 (23%) Organic $543,970 (77%)

AOV Comparison

STOREWIDE

$62.60

ENGAGED CUSTOMERS

$71.18

+13.7% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

936

-13% MoM

Revenue

$56,899

$60.79 AOV

Opted-In (Reachable)

611

57% capture rate

Unreachable

463

43% — no contact info

Opted-In (Email)

509

of 1,074 new customers

Critical Opt-In Rate (Email) +1.8% MoM

47%

First-time buyers with email

Opted-In (Text)

294

of 1,074 new customers

Critical Opt-In Rate (Text) +9.4% MoM

27%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

59

customers

$5,752

2 → 3

purchases

50

customers

$4,754

3 → 4

purchases

45

customers

$4,279

4 → 5

purchases

55

customers

$5,582

Kept Loyal

6+ purchases

883

customers

$138,156

Total

1,092

customers

$158,523

Churn Intelligence & Revenue Recovery

Total Lost Customers

20,088

60+ days lapsed

6,769 opted in

New Lost This Month

1,531

Newly crossed 60-day mark

850 opted in

Recovered This Month

194

2.9% recovery rate

of 6,769 opted-in lost

Recovery Revenue

$42,668

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,071

593 opted in

Saved by Campaign

72

Save Rate

11%

Lost Customer Pipeline

60–179 Days Lost

4,675

2,487 opted in

180–359 Days Lost

5,931

2,255 opted in

360+ Days Lost

9,482

2,027 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

11,151

Recovered

866

Revenue

$68,795

Win-Back Revenue Recovery

CAMPAIGN REV

$14,217

REPURCHASES

$28,451

TOTAL RECOVERED

$42,668

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	162	$11,721	$72.35	82%
180-359 days	26	$1,846	$71.01	13%
360+ days	10	$650	$64.98	4.6%
Total	198	$14,217	$71.80	100%

All Time Revenue Recovered

$169,235

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
June 2026	$42,668	$14,217	$28,451	67%
May 2026	$41,033	$14,725	$26,309	64%
April 2026	$32,734	$12,657	$20,076	61%
March 2026	$24,439	$11,301	$13,138	54%
February 2026	$17,854	$10,874	$6,980	39%
January 2026	$10,508	$9,431	$1,076	10%
Total	$169,235	$73,205	$96,030	57%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	297	34%	$23,122	$77.85	73	$51,536	49%
91-120 days	181	20%	$12,362	$68.30	105	$24,482	23%
121-180 days	192	22%	$13,722	$71.47	147	$15,843	15%
181-365 days	161	18%	$11,544	$71.70	257	$10,380	9.9%
365+ days	53	6.0%	$3,720	$70.20	461	$2,524	2.4%
TOTAL	884	100%	$64,471	$72.93	153	$104,765	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

27,929

Known customers with purchases

Total Reachable

12,128

43% reachable

Ghosts

15,801

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)8,637 31%

New Opt-Ins This Month641

Opt-Outs This Month216

Net List Growth+425

SMS List

Total SMS Opt-Ins (real customers)8,945 32%

New Opt-Ins This Month356

Opt-Outs This Month230

Net SMS Growth+126

Channel Mix

Email Only

3,183

26%

SMS Only

3,491

29%

Email + SMS

5,454

45%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

76,227

Conversions

6,024

Conversion Rate

7.9%

June 2026 Stats

Signups

—

Customers

—

Non-Customers

—

First Purchase Conversions

All Time

New Customers

1,538

Revenue

$102,258

Avg Order

$66.49

Conv. Rate

24%

June 2026

New Customers

45

Revenue

$2,379

Avg Order

$52.87

Conv. Rate

0.00%

NONC Funnel Performance

All Time

Sends

6,940

Conversions

47

Revenue

$3,210

Conv. Rate

0.66%

June 2026

Customers

—

Conversions

—

Revenue

—

Campaigns

Campaign Performance — June 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	33,325	$140,529	+4.1%	1,971	$71.30	47%	3.6%	5.9%	0.37%
Winback	31,932	$9,779	-6.9%	137	$71.38	52%	—	0.43%	0.13%
Weekly Lost	26,227	$5,368	+20%	83	$64.68	52%	5.5%	0.32%	0.24%
Total	91,484	$155,677		2,191	$71.05	50%	4.2%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	6,064	$7,461	117	$63.77	43%	10%	1.9%	Jan 2025
NONC	3	6,735	$3,067	44	$69.70	2.5%	0.00%	0.65%	Aug 2025
Winback	1	5,086	$8,250	94	$87.76	0.53%	—	1.8%	Oct 2024
After First Purchase	2	5,158	$5,848	85	$68.80	35%	—	1.6%	Jan 2025
Abandoned Cart	2	11,151	$68,795	866	$79.44	49%	—	7.8%	Oct 2024
Birthday	2	7,448	$25,155	352	$71.46	43%	—	4.7%	Aug 2024
Total	11	41,642	$118,575	1,558	$76.11	42%	10%

* Open rates derived from contact engagement data (rolling 90-day window).