June 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$71.03
+13.5% vs store avg
Blast Campaign Revenue
$156,305
Total revenue from blast campaigns
Customers Kept Loyal
$140,482
from 898 customers kept loyal during June 2026
Revenue
Store Revenue
$706,478
-1.9% MoM+11% YoY
Purchases
11,286
+0.33% MoM+16% YoY
Customers
5,037
-1.9% MoM
+16% YoY
Campaign-Engaged $166,491 (24%)
Organic $539,987 (76%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$62.60
ENGAGED CUSTOMERS
$71.03
+13.5% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
942
-13% MoM
Revenue
$64,340
$68.30 AOV
Opted-In (Reachable)
547
58% capture rate
Unreachable
395
42% — no contact info
Opted-In (Email)
486
of 942 new customers this month, opted in this month
Critical Opt-In Rate (Email) +11% MoM
52%
First-time buyers with email
Opted-In (Text)
209
of 942 new customers this month, opted in this month
Critical Opt-In Rate (Text) -3.9% MoM
22%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
71
customers
$6,883
2 → 3
purchases
51
customers
$4,602
3 → 4
purchases
46
customers
$4,523
4 → 5
purchases
56
customers
$5,633
Kept Loyal
6+ purchases
898
customers
$140,482
Total
1,122
customers
$162,123
Churn Intelligence & Revenue Recovery
Total Lost Customers
20,275
60+ days lapsed
6,977 opted in
New Lost This Month
1,576
Newly crossed 60-day mark
899 opted in
Recovered This Month
194
2.8% recovery rate
of 6,977 opted-in lost
Recovery Revenue
$42,668
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$14,217
REPURCHASES
$28,451
TOTAL RECOVERED
$42,668
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 162 | $11,721 | $72.35 | 82% |
| 180-359 days | 26 | $1,846 | $71.01 | 13% |
| 360+ days | 10 | $650 | $64.98 | 4.6% |
| Total | 198 | $14,217 | $71.80 | 100% |
All Time Revenue Recovered
$169,373
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $42,668 | $14,217 | $28,451 | 67% |
| May 2026 | $41,301 | $14,903 | $26,399 | 64% |
| April 2026 | $32,734 | $12,657 | $20,076 | 61% |
| March 2026 | $24,439 | $11,301 | $13,138 | 54% |
| February 2026 | $17,724 | $10,744 | $6,980 | 39% |
| January 2026 | $10,508 | $9,431 | $1,076 | 10% |
| Total | $169,373 | $73,253 | $96,120 | 57% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 298 | 34% | $23,300 | $78.19 | 74 | $51,536 | 49% |
| 91-120 days | 181 | 20% | $12,362 | $68.30 | 105 | $24,482 | 23% |
| 121-180 days | 192 | 22% | $13,722 | $71.47 | 147 | $15,933 | 15% |
| 181-365 days | 160 | 18% | $11,414 | $71.34 | 257 | $10,380 | 9.9% |
| 365+ days | 53 | 6.0% | $3,720 | $70.20 | 461 | $2,524 | 2.4% |
| TOTAL | 884 | 100% | $64,519 | $72.98 | 152 | $104,855 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
29,812
Known customers with purchases
Total Reachable
13,829
46% reachable
Ghosts
15,983
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)10,214 34%
New Opt-Ins This Month523
Opt-Outs This Month188
Net List Growth+335
SMS List
Total SMS Opt-Ins (real customers)9,969 33%
New Opt-Ins This Month271
Opt-Outs This Month191
Net SMS Growth+80
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
June 2026 Stats
First Purchase Conversions
All Time
June 2026
NONC Funnel Performance
All Time
June 2026
Campaigns
Campaign Performance — June 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 33,325 | $141,007 | +4.5% | 1,976 | $71.36 | 47% | 3.6% | 5.9% | 0.37% |
| Winback | 31,932 | $9,930 | -7.0% | 139 | $71.44 | 52% | — | 0.44% | 0.13% |
| Weekly Lost | 26,227 | $5,368 | +18% | 83 | $64.68 | 52% | 5.5% | 0.32% | 0.24% |
| Total | 91,484 | $156,305 | 2,198 | $71.11 | 50% | 4.2% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 6,064 | $7,461 | 117 | $63.77 | 42% | 12% | 1.9% | Jan 2025 |
| NONC | 3 | 6,735 | $3,067 | 44 | $69.70 | 28% | 40% | 0.65% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 8.4% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 5,158 | $5,848 | 85 | $68.80 | 36% | — | 1.6% | Jan 2025 |
| Abandoned Cart | 2 | 11,151 | $68,795 | 866 | $79.44 | 44% | — | 7.8% | Oct 2024 |
| Birthday | 2 | 7,448 | $25,155 | 352 | $71.46 | 42% | — | 4.7% | Aug 2024 |
| Total | 11 | 41,642 | $118,575 | 1,558 | $76.11 | 29% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 05:31 PM · PufCreativ Loyalty Intelligence Platform