Boone Town Provisions — Retention Intelligence Report

Wins

Engaged Customer AOV

$71.44

+15.5% vs store avg

Blast Campaign Revenue

$86,213

Total revenue from blast campaigns

Customers Kept Loyal

$65,247

from 585 customers kept loyal during July 2026

Revenue

Store Revenue

$562,425

-20% MoM-14% YoY

Purchases

9,096

-19% MoM-24% YoY

Customers

4,706

-6.7% MoM +4.6% YoY

Campaign-Engaged $74,443 (13%) Organic $487,982 (87%)

AOV Comparison

STOREWIDE

$61.83

ENGAGED CUSTOMERS

$71.44

+15.5% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

945

+0.96% MoM

Revenue

$55,245

$58.46 AOV

Opted-In (Reachable)

605

57% capture rate

Unreachable

457

43% — no contact info

Opted-In (Email)

533

of 1,062 new customers

Critical Opt-In Rate (Email) -13% MoM

50%

First-time buyers with email

Opted-In (Text)

278

of 1,062 new customers

Critical Opt-In Rate (Text) -31% MoM

26%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

38

customers

$2,702

2 → 3

purchases

17

customers

$1,092

3 → 4

purchases

28

customers

$2,487

4 → 5

purchases

21

customers

$2,109

Kept Loyal

6+ purchases

585

customers

$65,247

Total

689

customers

$73,638

Churn Intelligence & Revenue Recovery

Total Lost Customers

20,644

60+ days lapsed

7,709 opted in

New Lost This Month

1,787

Newly crossed 60-day mark

1,057 opted in

Recovered This Month

132

1.7% recovery rate

of 7,709 opted-in lost

Recovery Revenue

$29,431

Campaign + repurchases

Lost Customer Buckets

Active (60d)

7,557

60–89 Days

1,661

90–179 Days

3,166

180–359 Days

5,751

360+ Days

10,066

Total Lost

20,644

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,233

804 opted in

Saved by Campaign

32

Save Rate

3.8%

Lost Customer Pipeline

60–179 Days Lost

4,827

2,991 opted in

180–359 Days Lost

5,751

2,422 opted in

360+ Days Lost

10,066

2,296 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

12,189

Recovered

944

Revenue

$75,392

Win-Back Revenue Recovery

CAMPAIGN REV

$9,654

REPURCHASES

$19,777

TOTAL RECOVERED

$29,431

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	114	$7,653	$67.13	79%
180-359 days	23	$1,573	$68.40	16%
360+ days	9	$427	$47.47	4.4%
Total	146	$9,654	$66.12	100%

All Time Revenue Recovered

$198,666

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
July 2026	$29,431	$9,654	$19,777	67%
June 2026	$42,668	$14,217	$28,451	67%
May 2026	$41,033	$14,725	$26,309	64%
April 2026	$32,734	$12,657	$20,076	61%
March 2026	$24,439	$11,301	$13,138	54%
February 2026	$17,854	$10,874	$6,980	39%
Total	$188,158	$73,428	$114,731	61%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	329	33%	$25,698	$78.11	74	$61,843	49%
91-120 days	198	20%	$13,346	$67.41	105	$28,662	22%
121-180 days	212	22%	$14,987	$70.69	148	$20,083	16%
181-365 days	184	19%	$13,117	$71.29	256	$13,324	10%
365+ days	62	6.3%	$4,148	$66.90	463	$3,459	2.7%
TOTAL	985	100%	$71,295	$72.38	154	$127,371	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

28,189

Known customers with purchases

Total Reachable

11,873

42% reachable

Ghosts

16,316

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)8,196 29%

New Opt-Ins This Month740

Opt-Outs This Month178

Net List Growth+562

SMS List

Total SMS Opt-Ins (real customers)8,628 31%

New Opt-Ins This Month318

Opt-Outs This Month113

Net SMS Growth+205

Channel Mix

Email Only

3,245

27%

SMS Only

3,680

31%

Email + SMS

4,951

42%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

77,987

Conversions

6,160

Conversion Rate

7.9%

July 2026 Stats

Signups

186

Customers

105

Non-Customers

81

First Purchase Conversions

All Time

New Customers

1,724

Revenue

$114,108

Avg Order

$66.19

Conv. Rate

26%

July 2026

New Customers

65

Revenue

$5,156

Avg Order

$79.33

Conv. Rate

35%

NONC Funnel Performance

All Time

Sends

6,940

Conversions

46

Revenue

$3,160

Conv. Rate

0.66%

July 2026

Customers

1

Conversions

1

Revenue

$72

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	23,386	$66,626	-53%	941	$70.80	45%	3.6%	4.0%	0.31%
Winback	22,653	$5,504	-44%	87	$63.26	52%	—	0.38%	0.19%
Weekly Lost	23,595	$14,012	+161%	206	$68.02	51%	2.8%	0.87%	0.21%
NONC	4,221	$72	—	1	$72.00	3.1%	0.00%	0.02%	1.09%
Total	73,855	$86,213		1,235	$69.81	47%	3.3%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	6,598	$7,878	124	$63.54	42%	11%	1.9%	Jan 2025
NONC	3	6,826	$3,160	46	$68.69	38%	0.00%	0.67%	Aug 2025
Winback	1	5,086	$8,250	94	$87.76	0.22%	—	1.8%	Oct 2024
After First Purchase	2	5,815	$6,113	89	$68.68	35%	—	1.5%	Jan 2025
Abandoned Cart	2	12,152	$74,311	932	$79.73	49%	—	7.7%	Oct 2024
Birthday	2	7,902	$25,624	363	$70.59	43%	—	4.6%	Aug 2024
Total	11	44,379	$125,335	1,648	$76.05	42%	10%

* Open rates derived from contact engagement data (rolling 90-day window).