July 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$70.59
+14.9% vs store avg
Blast Campaign Revenue
$155,457
Total revenue from blast campaigns
Customers Kept Loyal
$140,579
from 940 customers kept loyal during July 2026
Revenue
Store Revenue
$771,868
+9.3% MoM+16% YoY
Purchases
12,569
+11% MoM+23% YoY
Customers
5,612
+11% MoM
+25% YoY
Campaign-Engaged $166,726 (22%)
Organic $605,143 (78%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$61.41
ENGAGED CUSTOMERS
$70.59
+14.9% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
1,238
+31% MoM
Revenue
$77,274
$62.42 AOV
Opted-In (Reachable)
696
56% capture rate
Unreachable
542
44% — no contact info
Opted-In (Email)
628
of 1,238 new customers this month, opted in this month
Critical Opt-In Rate (Email) -1.7% MoM
51%
First-time buyers with email
Opted-In (Text)
264
of 1,238 new customers this month, opted in this month
Critical Opt-In Rate (Text) -3.9% MoM
21%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
75
customers
$6,613
2 → 3
purchases
46
customers
$4,261
3 → 4
purchases
53
customers
$6,037
4 → 5
purchases
34
customers
$4,076
Kept Loyal
6+ purchases
940
customers
$140,579
Total
1,148
customers
$161,568
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,033
60+ days lapsed
7,248 opted in
New Lost This Month
1,777
Newly crossed 60-day mark
968 opted in
Recovered This Month
187
2.6% recovery rate
of 7,248 opted-in lost
Recovery Revenue
$56,985
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$13,490
REPURCHASES
$43,496
TOTAL RECOVERED
$56,985
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 158 | $10,675 | $67.57 | 79% |
| 180-359 days | 36 | $2,442 | $67.84 | 18% |
| 360+ days | 8 | $372 | $46.52 | 2.8% |
| Total | 202 | $13,490 | $66.78 | 100% |
All Time Revenue Recovered
$226,359
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $56,985 | $13,490 | $43,496 | 76% |
| June 2026 | $42,668 | $14,217 | $28,451 | 67% |
| May 2026 | $41,301 | $14,903 | $26,399 | 64% |
| April 2026 | $32,734 | $12,657 | $20,076 | 61% |
| March 2026 | $24,439 | $11,301 | $13,138 | 54% |
| February 2026 | $17,724 | $10,744 | $6,980 | 39% |
| Total | $215,851 | $77,312 | $138,539 | 64% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 348 | 34% | $26,932 | $77.39 | 73 | $72,005 | 47% |
| 91-120 days | 207 | 20% | $14,057 | $67.91 | 105 | $34,566 | 23% |
| 121-180 days | 219 | 21% | $15,350 | $70.09 | 148 | $24,346 | 16% |
| 181-365 days | 196 | 19% | $13,856 | $70.69 | 254 | $16,864 | 11% |
| 365+ days | 61 | 5.9% | $4,093 | $67.09 | 464 | $4,291 | 2.8% |
| TOTAL | 1,031 | 100% | $74,288 | $72.05 | 153 | $152,071 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
31,172
Known customers with purchases
Total Reachable
14,493
46% reachable
Ghosts
16,679
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)10,748 34%
New Opt-Ins This Month656
Opt-Outs This Month242
Net List Growth+414
SMS List
Total SMS Opt-Ins (real customers)10,359 33%
New Opt-Ins This Month339
Opt-Outs This Month150
Net SMS Growth+189
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
July 2026 Stats
First Purchase Conversions
All Time
July 2026
NONC Funnel Performance
All Time
July 2026
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 40,809 | $141,683 | +0.48% | 2,007 | $70.59 | 47% | 3.7% | 4.9% | 0.29% |
| Winback | 33,501 | $8,711 | -12% | 135 | $64.53 | 52% | — | 0.40% | 0.17% |
| Weekly Lost | 27,706 | $5,062 | -5.7% | 74 | $68.41 | 51% | 2.7% | 0.27% | 0.19% |
| Total | 102,016 | $155,457 | 2,216 | $70.15 | 50% | 3.4% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 6,759 | $8,173 | 127 | $64.36 | 42% | 12% | 1.9% | Jan 2025 |
| NONC | 3 | 6,930 | $3,210 | 47 | $68.29 | 28% | 40% | 0.68% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 8.4% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 5,997 | $6,183 | 90 | $68.70 | 36% | — | 1.5% | Jan 2025 |
| Abandoned Cart | 2 | 12,539 | $78,205 | 977 | $80.05 | 44% | — | 7.8% | Oct 2024 |
| Birthday | 2 | 8,032 | $25,859 | 370 | $69.89 | 42% | — | 4.6% | Aug 2024 |
| Total | 11 | 45,343 | $129,880 | 1,705 | $76.18 | 29% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 05:37 PM · PufCreativ Loyalty Intelligence Platform