Boone Town Provisions — Retention Intelligence Report

Wins

Engaged Customer AOV

$76.50

+17.3% vs store avg

Blast Campaign Revenue

$152,248

Total revenue from blast campaigns

Customers Kept Loyal

$139,786

from 830 customers kept loyal during March 2026

Revenue

Store Revenue

$639,054

+8.7% MoM +9.2% YoY

Purchases

9,795

+11% MoM -5.1% YoY

Customers

4,385

+8.4% MoM +2.7% YoY

Campaign-Engaged $161,883 (25%) Organic $477,172 (75%)

AOV Comparison

STOREWIDE

$65.24

ENGAGED CUSTOMERS

$76.50

+17.3% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

750

+31% MoM

Revenue

$45,382

$60.51 AOV

Opted-In (Reachable)

409

55% capture rate

Unreachable

341

45% — no contact info

Opted-In (Email)

358

of 750 new customers

Critical Opt-In Rate (Email)

48%

First-time buyers with email

Opted-In (Text)

230

of 750 new customers

Critical Opt-In Rate (Text)

31%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

53

customers

$4,825

2 → 3

purchases

65

customers

$5,059

3 → 4

purchases

37

customers

$5,548

4 → 5

purchases

37

customers

$3,412

Kept Loyal

6+ purchases

830

customers

$139,786

Total

1,022

customers

$158,630

Churn Intelligence & Revenue Recovery

Total Lost Customers

18,407

60+ days lapsed

6,061 opted in

New Lost This Month

1,441

Newly crossed 60-day mark

847 opted in

Recovered This Month

153

2.5% recovery rate

of 6,061 opted-in lost

Recovery Revenue

$24,439

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

844

505 opted in

Saved by Campaign

47

Save Rate

8.5%

Lost Customer Pipeline

60–179 Days Lost

5,390

2,739 opted in

180–359 Days Lost

6,132

1,912 opted in

360+ Days Lost

6,885

1,410 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

11,685

Recovered

917

Revenue

$73,297

Win-Back Revenue Recovery

CAMPAIGN REV

$11,301

REPURCHASES

$13,138

TOTAL RECOVERED

$24,439

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	132	$9,116	$69.06	81%
180-359 days	25	$1,633	$65.32	14%
360+ days	5	$551	$110.23	4.9%
Total	162	$11,301	$69.76	100%

All Time Revenue Recovered

$52,800

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
March 2026	$24,439	$11,301	$13,138	54%
February 2026	$17,854	$10,874	$6,980	39%
January 2026	$10,508	$9,431	$1,076	10%
Total	$52,800	$31,606	$21,195	40%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	142	34%	$10,884	$76.65	74	$11,269	50%
91-120 days	90	21%	$6,241	$69.35	104	$5,962	27%
121-180 days	83	20%	$6,085	$73.31	145	$1,503	6.7%
181-365 days	87	21%	$5,735	$65.91	247	$3,212	14%
365+ days	19	4.5%	$1,459	$76.78	443	$450	2.0%
TOTAL	421	100%	$30,404	$72.22	147	$22,396	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

24,982

Known customers with purchases

Total Reachable

10,694

43% reachable

Ghosts

14,288

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)7,484 30%

New Opt-Ins This Month555

Opt-Outs This Month205

Net List Growth+350

SMS List

Total SMS Opt-Ins (real customers)8,087 32%

New Opt-Ins This Month429

Opt-Outs This Month118

Net SMS Growth+311

Channel Mix

Email Only

2,607

24%

SMS Only

3,210

30%

Email + SMS

4,877

46%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

70,035

Conversions

5,591

Conversion Rate

8.0%

March 2026 Stats

Signups

284

Customers

123

Non-Customers

161

First Purchase Conversions

All Time

New Customers

1,313

Revenue

$89,010

Avg Order

$67.79

Conv. Rate

22%

March 2026

New Customers

77

Revenue

$4,496

Avg Order

$58.38

Conv. Rate

27%

NONC Funnel Performance

All Time

Sends

6,849

Conversions

45

Revenue

$3,139

Conv. Rate

0.66%

March 2026

Customers

4

Conversions

5

Revenue

$332

Campaigns

Campaign Performance — March 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	42,137	$140,200	+22%	1,816	$77.20	47%	3.9%	4.3%	0.25%
Winback	34,096	$8,589	+3.9%	118	$72.79	44%	—	0.35%	0.14%
Weekly Lost	12,814	$3,460	+0.72%	52	$66.53	48%	1.3%	0.41%	0.34%
Total	89,047	$152,248		1,986	$76.66	46%	3.1%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	6,351	$7,843	122	$64.29	9.6%	5.1%	1.9%	Jan 2025
NONC	3	6,735	$3,139	45	$69.75	1.8%	0.00%	0.67%	Aug 2025
Winback	1	5,086	$8,250	94	$87.76	0.28%	—	1.8%	Oct 2024
After First Purchase	2	5,492	$5,958	87	$68.48	34%	—	1.6%	Jan 2025
Abandoned Cart	2	11,657	$73,297	917	$79.93	6.5%	—	7.9%	Oct 2024
Birthday	2	7,693	$25,419	359	$70.80	8.8%	—	4.7%	Aug 2024
Total	11	43,014	$123,905	1,624	$76.30	34%	—

* Open rates derived from contact engagement data (rolling 90-day window).