March 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$76.52
+17.3% vs store avg
Blast Campaign Revenue
$152,248
Total revenue from blast campaigns
Customers Kept Loyal
$139,831
from 831 customers kept loyal during March 2026
Revenue
Store Revenue
$639,054
+8.7% MoM+4.9% YoY
Purchases
9,795
+11% MoM+6.7% YoY
Customers
4,383
+8.4% MoM
+2.6% YoY
Campaign-Engaged $162,231 (25%)
Organic $476,823 (75%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$65.24
ENGAGED CUSTOMERS
$76.52
+17.3% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
753
+32% MoM
Revenue
$49,567
$65.83 AOV
Opted-In (Reachable)
408
54% capture rate
Unreachable
345
46% — no contact info
Opted-In (Email)
350
of 753 new customers this month, opted in this month
Critical Opt-In Rate (Email)
46%
First-time buyers with email
Opted-In (Text)
213
of 753 new customers this month, opted in this month
Critical Opt-In Rate (Text)
28%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
53
customers
$4,825
2 → 3
purchases
65
customers
$5,059
3 → 4
purchases
37
customers
$5,548
4 → 5
purchases
37
customers
$3,412
Kept Loyal
6+ purchases
831
customers
$139,831
Total
1,023
customers
$158,675
Churn Intelligence & Revenue Recovery
Total Lost Customers
18,733
60+ days lapsed
6,427 opted in
New Lost This Month
1,537
Newly crossed 60-day mark
948 opted in
Recovered This Month
153
2.4% recovery rate
of 6,427 opted-in lost
Recovery Revenue
$24,439
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$11,301
REPURCHASES
$13,138
TOTAL RECOVERED
$24,439
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 132 | $9,116 | $69.06 | 81% |
| 180-359 days | 25 | $1,633 | $65.32 | 14% |
| 360+ days | 5 | $551 | $110.23 | 4.9% |
| Total | 162 | $11,301 | $69.76 | 100% |
All Time Revenue Recovered
$52,670
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $24,439 | $11,301 | $13,138 | 54% |
| February 2026 | $17,724 | $10,744 | $6,980 | 39% |
| January 2026 | $10,508 | $9,431 | $1,076 | 10% |
| Total | $52,670 | $31,476 | $21,195 | 40% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 143 | 34% | $10,914 | $76.32 | 74 | $11,517 | 51% |
| 91-120 days | 89 | 21% | $6,212 | $69.79 | 105 | $5,715 | 26% |
| 121-180 days | 83 | 20% | $6,085 | $73.31 | 145 | $1,503 | 6.7% |
| 181-365 days | 86 | 20% | $5,605 | $65.17 | 247 | $3,212 | 14% |
| 365+ days | 19 | 4.5% | $1,459 | $76.78 | 443 | $450 | 2.0% |
| TOTAL | 420 | 100% | $30,274 | $72.08 | 147 | $22,396 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
26,647
Known customers with purchases
Total Reachable
12,189
46% reachable
Ghosts
14,458
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,847 33%
New Opt-Ins This Month367
Opt-Outs This Month176
Net List Growth+191
SMS List
Total SMS Opt-Ins (real customers)9,013 34%
New Opt-Ins This Month309
Opt-Outs This Month104
Net SMS Growth+205
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
March 2026 Stats
First Purchase Conversions
All Time
March 2026
NONC Funnel Performance
All Time
March 2026
Campaigns
Campaign Performance — March 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 42,137 | $140,200 | +22% | 1,816 | $77.20 | 47% | 3.9% | 4.3% | 0.25% |
| Winback | 34,096 | $8,589 | +3.9% | 118 | $72.79 | 44% | — | 0.35% | 0.14% |
| Weekly Lost | 12,814 | $3,460 | +0.72% | 52 | $66.53 | 48% | 1.3% | 0.41% | 0.34% |
| Total | 89,047 | $152,248 | 1,986 | $76.66 | 46% | 3.1% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-03-31 — cumulative to the render date; the first strict snapshot available for them is as of 2026-05-17.
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 4,533 | $10,295 | 160 | $64.34 | 42% | 12% | 3.5% | Jan 2025 |
| NONC | 3 | 6,322 | $3,684 | 53 | $69.52 | 28% | 40% | 0.84% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 8.4% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 3,011 | $6,268 | 92 | $68.13 | 36% | — | 3.1% | Jan 2025 |
| Abandoned Cart | 2 | 7,475 | $90,540 | 1,143 | $79.21 | 44% | — | 15% | Oct 2024 |
| Birthday | 2 | 5,993 | $28,366 | 409 | $69.35 | 42% | — | 6.8% | Aug 2024 |
| Total | 11 | 32,420 | $147,403 | 1,951 | $75.55 | 29% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 05:15 PM · PufCreativ Loyalty Intelligence Platform