Boone Town Provisions — Retention Intelligence Report

Wins

Engaged Customer AOV

$75.73

+16.5% vs store avg

Blast Campaign Revenue

$141,291

Total revenue from blast campaigns

Customers Kept Loyal

$131,598

from 842 customers kept loyal during April 2026

Revenue

Store Revenue

$668,881

+4.7% MoM +12% YoY

Purchases

10,287

+5.0% MoM -4.4% YoY

Customers

4,710

+7.4% MoM +6.5% YoY

Campaign-Engaged $150,701 (23%) Organic $518,179 (77%)

AOV Comparison

STOREWIDE

$65.02

ENGAGED CUSTOMERS

$75.73

+16.5% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

859

+15% MoM

Revenue

$49,006

$57.05 AOV

Opted-In (Reachable)

466

53% capture rate

Unreachable

393

46% — no contact info

Opted-In (Email)

389

of 859 new customers

Critical Opt-In Rate (Email)

44%

First-time buyers with email

Opted-In (Text)

258

of 859 new customers

Critical Opt-In Rate (Text)

29%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

66

customers

$5,286

2 → 3

purchases

46

customers

$4,112

3 → 4

purchases

50

customers

$3,932

4 → 5

purchases

29

customers

$3,035

Kept Loyal

6+ purchases

842

customers

$131,598

Total

1,033

customers

$147,963

Churn Intelligence & Revenue Recovery

Total Lost Customers

18,896

60+ days lapsed

6,252 opted in

New Lost This Month

1,329

Newly crossed 60-day mark

756 opted in

Recovered This Month

163

2.6% recovery rate

of 6,252 opted-in lost

Recovery Revenue

$32,734

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

835

486 opted in

Saved by Campaign

52

Save Rate

9.7%

Lost Customer Pipeline

60–179 Days Lost

5,071

2,670 opted in

180–359 Days Lost

6,034

1,970 opted in

360+ Days Lost

7,791

1,612 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

11,902

Recovered

930

Revenue

$74,173

Win-Back Revenue Recovery

CAMPAIGN REV

$12,657

REPURCHASES

$20,076

TOTAL RECOVERED

$32,734

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	135	$10,088	$74.73	80%
180-359 days	23	$1,761	$76.56	14%
360+ days	13	$808	$62.17	6.4%
Total	171	$12,657	$74.02	100%

All Time Revenue Recovered

$85,534

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
April 2026	$32,734	$12,657	$20,076	61%
March 2026	$24,439	$11,301	$13,138	54%
February 2026	$17,854	$10,874	$6,980	39%
January 2026	$10,508	$9,431	$1,076	10%
Total	$85,534	$44,263	$41,271	48%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	185	32%	$14,379	$77.72	74	$23,359	54%
91-120 days	124	22%	$8,629	$69.59	105	$10,083	23%
121-180 days	126	22%	$9,216	$73.14	146	$4,661	11%
181-365 days	110	19%	$7,495	$68.14	252	$4,733	11%
365+ days	32	5.5%	$2,267	$70.85	449	$711	1.6%
TOTAL	577	100%	$41,986	$72.77	151	$43,548	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

25,836

Known customers with purchases

Total Reachable

11,116

43% reachable

Ghosts

14,720

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)7,786 30%

New Opt-Ins This Month631

Opt-Outs This Month213

Net List Growth+418

SMS List

Total SMS Opt-Ins (real customers)8,402 33%

New Opt-Ins This Month465

Opt-Outs This Month127

Net SMS Growth+338

Channel Mix

Email Only

2,714

24%

SMS Only

3,330

30%

Email + SMS

5,072

46%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

70,864

Conversions

5,655

Conversion Rate

8.0%

April 2026 Stats

Signups

302

Customers

170

Non-Customers

132

First Purchase Conversions

All Time

New Customers

1,404

Revenue

$94,714

Avg Order

$67.46

Conv. Rate

23%

April 2026

New Customers

91

Revenue

$5,704

Avg Order

$62.68

Conv. Rate

30%

NONC Funnel Performance

All Time

Sends

6,882

Conversions

45

Revenue

$3,139

Conv. Rate

0.65%

April 2026

Customers

5

Conversions

7

Revenue

$334

Campaigns

Campaign Performance — April 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	33,840	$127,898	-8.8%	1,676	$76.31	47%	3.6%	5.0%	0.30%
Winback	29,734	$8,148	-5.1%	110	$74.07	46%	—	0.37%	0.23%
Weekly Lost	25,208	$5,245	+52%	73	$71.85	45%	—	0.29%	0.17%
Total	88,782	$141,291		1,859	$76.00	46%	3.6%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	6,470	$7,843	122	$64.29	9.7%	5.1%	1.9%	Jan 2025
NONC	3	6,768	$3,139	45	$69.75	1.8%	0.00%	0.66%	Aug 2025
Winback	1	5,086	$8,250	94	$87.76	0.22%	—	1.8%	Oct 2024
After First Purchase	2	5,622	$5,958	87	$68.48	13%	—	1.5%	Jan 2025
Abandoned Cart	2	11,874	$73,297	917	$79.93	6.4%	—	7.7%	Oct 2024
Birthday	2	7,800	$25,419	359	$70.80	8.8%	—	4.6%	Aug 2024
Total	11	43,620	$123,905	1,624	$76.30	—	—

* Open rates derived from contact engagement data (rolling 90-day window).