April 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$75.78
+16.5% vs store avg
Blast Campaign Revenue
$141,291
Total revenue from blast campaigns
Customers Kept Loyal
$131,628
from 843 customers kept loyal during April 2026
Revenue
Store Revenue
$668,881
+4.7% MoM+6.5% YoY
Purchases
10,287
+5.0% MoM+8.8% YoY
Customers
4,705
+7.3% MoM
+6.4% YoY
Campaign-Engaged $151,410 (23%)
Organic $517,471 (77%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$65.02
ENGAGED CUSTOMERS
$75.78
+16.5% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
858
+14% MoM
Revenue
$52,538
$61.23 AOV
Opted-In (Reachable)
492
57% capture rate
Unreachable
366
43% — no contact info
Opted-In (Email)
412
of 858 new customers this month, opted in this month
Critical Opt-In Rate (Email)
48%
First-time buyers with email
Opted-In (Text)
246
of 858 new customers this month, opted in this month
Critical Opt-In Rate (Text)
29%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
65
customers
$5,130
2 → 3
purchases
47
customers
$4,268
3 → 4
purchases
50
customers
$3,932
4 → 5
purchases
29
customers
$3,035
Kept Loyal
6+ purchases
843
customers
$131,628
Total
1,034
customers
$147,993
Churn Intelligence & Revenue Recovery
Total Lost Customers
19,196
60+ days lapsed
6,568 opted in
New Lost This Month
1,394
Newly crossed 60-day mark
805 opted in
Recovered This Month
163
2.5% recovery rate
of 6,568 opted-in lost
Recovery Revenue
$32,734
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$12,657
REPURCHASES
$20,076
TOTAL RECOVERED
$32,734
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 135 | $10,088 | $74.73 | 80% |
| 180-359 days | 23 | $1,761 | $76.56 | 14% |
| 360+ days | 13 | $808 | $62.17 | 6.4% |
| Total | 171 | $12,657 | $74.02 | 100% |
All Time Revenue Recovered
$85,404
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| April 2026 | $32,734 | $12,657 | $20,076 | 61% |
| March 2026 | $24,439 | $11,301 | $13,138 | 54% |
| February 2026 | $17,724 | $10,744 | $6,980 | 39% |
| January 2026 | $10,508 | $9,431 | $1,076 | 10% |
| Total | $85,404 | $44,133 | $41,271 | 48% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 186 | 32% | $14,408 | $77.46 | 74 | $23,606 | 54% |
| 91-120 days | 123 | 21% | $8,599 | $69.91 | 105 | $9,836 | 23% |
| 121-180 days | 126 | 22% | $9,216 | $73.14 | 146 | $4,661 | 11% |
| 181-365 days | 109 | 19% | $7,365 | $67.57 | 252 | $4,733 | 11% |
| 365+ days | 32 | 5.6% | $2,267 | $70.85 | 449 | $711 | 1.6% |
| TOTAL | 576 | 100% | $41,856 | $72.67 | 151 | $43,548 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
27,565
Known customers with purchases
Total Reachable
12,675
46% reachable
Ghosts
14,890
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)9,203 33%
New Opt-Ins This Month428
Opt-Outs This Month194
Net List Growth+234
SMS List
Total SMS Opt-Ins (real customers)9,394 34%
New Opt-Ins This Month332
Opt-Outs This Month101
Net SMS Growth+231
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
April 2026 Stats
First Purchase Conversions
All Time
April 2026
NONC Funnel Performance
All Time
April 2026
Campaigns
Campaign Performance — April 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 33,840 | $127,898 | -8.8% | 1,676 | $76.31 | 47% | 3.6% | 5.0% | 0.30% |
| Winback | 29,734 | $8,148 | -5.1% | 110 | $74.07 | 46% | — | 0.37% | 0.23% |
| Weekly Lost | 25,208 | $5,245 | +52% | 73 | $71.85 | 45% | — | 0.29% | 0.17% |
| Total | 88,782 | $141,291 | 1,859 | $76.00 | 46% | 3.6% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-04-30 — cumulative to the render date; the first strict snapshot available for them is as of 2026-05-17.
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 5,048 | $10,295 | 160 | $64.34 | 42% | 12% | 3.2% | Jan 2025 |
| NONC | 3 | 6,557 | $3,684 | 53 | $69.52 | 28% | 40% | 0.81% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 8.4% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 3,695 | $6,268 | 92 | $68.13 | 36% | — | 2.5% | Jan 2025 |
| Abandoned Cart | 2 | 8,682 | $90,540 | 1,143 | $79.21 | 44% | — | 13% | Oct 2024 |
| Birthday | 2 | 6,436 | $28,366 | 409 | $69.35 | 42% | — | 6.4% | Aug 2024 |
| Total | 11 | 35,504 | $147,403 | 1,951 | $75.55 | 29% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 05:20 PM · PufCreativ Loyalty Intelligence Platform