Boone Town Provisions — Retention Intelligence Report

Wins

Engaged Customer AOV

$73.22

+14.4% vs store avg

Blast Campaign Revenue

$149,870

Total revenue from blast campaigns

Customers Kept Loyal

$132,891

from 843 customers kept loyal during May 2026

Revenue

Store Revenue

$720,083

+7.7% MoM +14% YoY

Purchases

11,249

+9.4% MoM -1.9% YoY

Customers

5,142

+9.2% MoM +13% YoY

Campaign-Engaged $156,462 (22%) Organic $563,620 (78%)

AOV Comparison

STOREWIDE

$64.01

ENGAGED CUSTOMERS

$73.22

+14.4% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,072

+25% MoM

Revenue

$62,594

$58.39 AOV

Opted-In (Reachable)

503

43% capture rate

Unreachable

569

53% — no contact info

Opted-In (Email)

429

of 1,072 new customers

Critical Opt-In Rate (Email)

36%

First-time buyers with email

Opted-In (Text)

250

of 1,072 new customers

Critical Opt-In Rate (Text)

21%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

66

customers

$6,258

2 → 3

purchases

48

customers

$4,492

3 → 4

purchases

43

customers

$3,814

4 → 5

purchases

51

customers

$6,113

Kept Loyal

6+ purchases

843

customers

$132,891

Total

1,051

customers

$153,568

Churn Intelligence & Revenue Recovery

Total Lost Customers

19,311

60+ days lapsed

6,400 opted in

New Lost This Month

1,347

Newly crossed 60-day mark

754 opted in

Recovered This Month

187

2.9% recovery rate

of 6,400 opted-in lost

Recovery Revenue

$41,033

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

924

535 opted in

Saved by Campaign

55

Save Rate

9.3%

Lost Customer Pipeline

60–179 Days Lost

4,713

2,477 opted in

180–359 Days Lost

5,964

2,116 opted in

360+ Days Lost

8,634

1,807 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

9,992

Recovered

763

Revenue

$61,378

Win-Back Revenue Recovery

CAMPAIGN REV

$14,725

REPURCHASES

$26,309

TOTAL RECOVERED

$41,033

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	155	$11,719	$75.61	80%
180-359 days	25	$2,202	$88.09	15%
360+ days	11	$804	$73.05	5.5%
Total	191	$14,725	$77.09	100%

All Time Revenue Recovered

$126,568

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
May 2026	$41,033	$14,725	$26,309	64%
April 2026	$32,734	$12,657	$20,076	61%
March 2026	$24,439	$11,301	$13,138	54%
February 2026	$17,854	$10,874	$6,980	39%
January 2026	$10,508	$9,431	$1,076	10%
Total	$126,568	$58,988	$67,579	53%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	242	33%	$19,363	$80.01	73	$37,090	51%
91-120 days	151	21%	$10,148	$67.21	105	$16,983	23%
121-180 days	162	22%	$11,697	$72.20	147	$10,315	14%
181-365 days	135	18%	$9,698	$71.83	256	$6,836	9.4%
365+ days	43	5.9%	$3,071	$71.41	449	$1,367	1.9%
TOTAL	733	100%	$53,976	$73.64	152	$72,591	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

26,849

Known customers with purchases

Total Reachable

11,550

43% reachable

Ghosts

15,299

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)8,121 30%

New Opt-Ins This Month724

Opt-Outs This Month230

Net List Growth+494

SMS List

Total SMS Opt-Ins (real customers)8,668 32%

New Opt-Ins This Month467

Opt-Outs This Month138

Net SMS Growth+329

Channel Mix

Email Only

2,882

25%

SMS Only

3,429

30%

Email + SMS

5,239

45%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

76,221

Conversions

6,024

Conversion Rate

7.9%

May 2026 Stats

Signups

158

Customers

71

Non-Customers

87

First Purchase Conversions

All Time

New Customers

1,503

Revenue

$100,546

Avg Order

$66.90

Conv. Rate

24%

May 2026

New Customers

99

Revenue

$5,832

Avg Order

$58.91

Conv. Rate

63%

NONC Funnel Performance

All Time

Sends

6,882

Conversions

45

Revenue

$3,139

Conv. Rate

0.65%

May 2026

Customers

—

Conversions

—

Revenue

—

Campaigns

Campaign Performance — May 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	32,879	$134,907	+5.5%	1,836	$73.48	49%	3.7%	5.6%	0.32%
Winback	33,510	$10,499	+29%	137	$76.64	50%	—	0.41%	0.21%
Weekly Lost	23,011	$4,464	-15%	62	$71.99	49%	7.3%	0.27%	0.20%
Total	89,400	$149,870		2,035	$73.65	50%	4.1%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	5,583	$6,525	108	$60.41	42%	12%	1.9%	Jan 2025
NONC	3	6,735	$3,067	44	$69.70	37%	0.00%	0.65%	Aug 2025
Winback	1	5,086	$8,250	94	$87.76	3.2%	—	1.8%	Oct 2024
After First Purchase	2	4,452	$5,075	74	$68.58	35%	—	1.7%	Jan 2025
Abandoned Cart	2	9,992	$61,378	763	$80.44	49%	—	7.6%	Oct 2024
Birthday	2	6,943	$24,611	339	$72.60	44%	—	4.9%	Aug 2024
Total	11	38,791	$108,905	1,422	$76.59	42%	12%

* Open rates derived from contact engagement data (rolling 90-day window).