May 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$73.23
+14.4% vs store avg
Blast Campaign Revenue
$150,184
Total revenue from blast campaigns
Customers Kept Loyal
$133,466
from 847 customers kept loyal during May 2026
Revenue
Store Revenue
$720,083
+7.7% MoM+8.6% YoY
Purchases
11,249
+9.4% MoM+11% YoY
Customers
5,134
+9.1% MoM
+12% YoY
Campaign-Engaged $158,547 (22%)
Organic $561,535 (78%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$64.01
ENGAGED CUSTOMERS
$73.23
+14.4% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
1,083
+26% MoM
Revenue
$68,769
$63.50 AOV
Opted-In (Reachable)
588
54% capture rate
Unreachable
495
46% — no contact info
Opted-In (Email)
505
of 1,083 new customers this month, opted in this month
Critical Opt-In Rate (Email)
47%
First-time buyers with email
Opted-In (Text)
250
of 1,083 new customers this month, opted in this month
Critical Opt-In Rate (Text)
23%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
73
customers
$6,723
2 → 3
purchases
48
customers
$4,492
3 → 4
purchases
44
customers
$3,887
4 → 5
purchases
53
customers
$6,656
Kept Loyal
6+ purchases
847
customers
$133,466
Total
1,065
customers
$155,224
Churn Intelligence & Revenue Recovery
Total Lost Customers
19,548
60+ days lapsed
6,643 opted in
New Lost This Month
1,393
Newly crossed 60-day mark
790 opted in
Recovered This Month
188
2.8% recovery rate
of 6,643 opted-in lost
Recovery Revenue
$41,301
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$14,903
REPURCHASES
$26,399
TOTAL RECOVERED
$41,301
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 156 | $11,897 | $76.26 | 80% |
| 180-359 days | 25 | $2,202 | $88.09 | 15% |
| 360+ days | 11 | $804 | $73.05 | 5.4% |
| Total | 192 | $14,903 | $77.62 | 100% |
All Time Revenue Recovered
$126,706
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| May 2026 | $41,301 | $14,903 | $26,399 | 64% |
| April 2026 | $32,734 | $12,657 | $20,076 | 61% |
| March 2026 | $24,439 | $11,301 | $13,138 | 54% |
| February 2026 | $17,724 | $10,744 | $6,980 | 39% |
| January 2026 | $10,508 | $9,431 | $1,076 | 10% |
| Total | $126,706 | $59,036 | $67,669 | 53% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 244 | 33% | $19,570 | $80.21 | 73 | $37,338 | 51% |
| 91-120 days | 150 | 20% | $10,119 | $67.46 | 105 | $16,736 | 23% |
| 121-180 days | 162 | 22% | $11,697 | $72.20 | 147 | $10,405 | 14% |
| 181-365 days | 134 | 18% | $9,568 | $71.40 | 257 | $6,836 | 9.4% |
| 365+ days | 43 | 5.9% | $3,071 | $71.41 | 449 | $1,367 | 1.9% |
| TOTAL | 733 | 100% | $54,024 | $73.70 | 152 | $72,681 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
28,761
Known customers with purchases
Total Reachable
13,278
46% reachable
Ghosts
15,483
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)9,717 34%
New Opt-Ins This Month555
Opt-Outs This Month214
Net List Growth+341
SMS List
Total SMS Opt-Ins (real customers)9,731 34%
New Opt-Ins This Month339
Opt-Outs This Month117
Net SMS Growth+222
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
May 2026 Stats
First Purchase Conversions
All Time
May 2026
NONC Funnel Performance
All Time
May 2026
Campaigns
Campaign Performance — May 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 32,879 | $134,957 | +5.5% | 1,837 | $73.47 | 49% | 3.7% | 5.6% | 0.32% |
| Winback | 33,510 | $10,677 | +31% | 138 | $77.37 | 50% | — | 0.41% | 0.21% |
| Weekly Lost | 23,011 | $4,550 | -13% | 63 | $72.22 | 49% | 7.3% | 0.27% | 0.20% |
| Total | 89,400 | $150,184 | 2,038 | $73.69 | 50% | 4.1% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 5,583 | $6,525 | 108 | $60.41 | 42% | 12% | 1.9% | Jan 2025 |
| NONC | 3 | 6,735 | $3,067 | 44 | $69.70 | 28% | 40% | 0.65% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 8.4% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 4,452 | $5,075 | 74 | $68.58 | 36% | — | 1.7% | Jan 2025 |
| Abandoned Cart | 2 | 9,996 | $61,378 | 763 | $80.44 | 44% | — | 7.6% | Oct 2024 |
| Birthday | 2 | 6,943 | $24,611 | 339 | $72.60 | 42% | — | 4.9% | Aug 2024 |
| Total | 11 | 38,795 | $108,905 | 1,422 | $76.59 | 29% | 12% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 05:26 PM · PufCreativ Loyalty Intelligence Platform