August 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$68.45
+13.7% vs store avg
Blast Campaign Revenue
$164,219
Total revenue from blast campaigns
Customers Kept Loyal
$149,084
from 1,034 customers kept loyal during August 2026
Revenue
Store Revenue
$758,175
-1.8% MoM+11% YoY
Purchases
12,598
+0.23% MoM+20% YoY
Customers
5,536
-1.3% MoM
+18% YoY
Campaign-Engaged $175,427 (23%)
Organic $582,748 (77%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$60.18
ENGAGED CUSTOMERS
$68.45
+13.7% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
1,125
-9.2% MoM
Revenue
$67,427
$59.93 AOV
Opted-In (Reachable)
668
59% capture rate
Unreachable
457
41% — no contact info
Opted-In (Email)
610
of 1,125 new customers this month, opted in this month
Critical Opt-In Rate (Email) +7.0% MoM
54%
First-time buyers with email
Opted-In (Text)
268
of 1,125 new customers this month, opted in this month
Critical Opt-In Rate (Text) +11% MoM
24%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
70
customers
$6,321
2 → 3
purchases
50
customers
$5,186
3 → 4
purchases
52
customers
$6,894
4 → 5
purchases
42
customers
$4,272
Kept Loyal
6+ purchases
1,034
customers
$149,084
Total
1,248
customers
$171,757
Churn Intelligence & Revenue Recovery
Total Lost Customers
22,036
60+ days lapsed
7,698 opted in
New Lost This Month
1,898
Newly crossed 60-day mark
1,066 opted in
Recovered This Month
176
2.3% recovery rate
of 7,698 opted-in lost
Recovery Revenue
$53,624
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$13,937
REPURCHASES
$39,687
TOTAL RECOVERED
$53,624
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 147 | $11,261 | $76.61 | 81% |
| 180-359 days | 32 | $2,216 | $69.26 | 16% |
| 360+ days | 6 | $459 | $76.50 | 3.3% |
| Total | 185 | $13,937 | $75.33 | 100% |
All Time Revenue Recovered
$279,982
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $53,624 | $13,937 | $39,687 | 74% |
| July 2026 | $56,985 | $13,490 | $43,496 | 76% |
| June 2026 | $42,668 | $14,217 | $28,451 | 67% |
| May 2026 | $41,301 | $14,903 | $26,399 | 64% |
| April 2026 | $32,734 | $12,657 | $20,076 | 61% |
| March 2026 | $24,439 | $11,301 | $13,138 | 54% |
| Total | $251,751 | $80,504 | $171,246 | 68% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 395 | 34% | $31,382 | $79.45 | 73 | $91,004 | 46% |
| 91-120 days | 229 | 20% | $15,414 | $67.31 | 105 | $43,156 | 22% |
| 121-180 days | 236 | 21% | $16,516 | $69.98 | 148 | $33,464 | 17% |
| 181-365 days | 221 | 19% | $15,518 | $70.22 | 255 | $23,367 | 12% |
| 365+ days | 67 | 5.8% | $4,552 | $67.94 | 466 | $5,608 | 2.9% |
| TOTAL | 1,148 | 100% | $83,383 | $72.63 | 153 | $196,600 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
32,370
Known customers with purchases
Total Reachable
15,118
47% reachable
Ghosts
17,252
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)11,207 35%
New Opt-Ins This Month664
Opt-Outs This Month262
Net List Growth+402
SMS List
Total SMS Opt-Ins (real customers)10,815 33%
New Opt-Ins This Month398
Opt-Outs This Month150
Net SMS Growth+248
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
August 2026 Stats
First Purchase Conversions
All Time
August 2026
NONC Funnel Performance
All Time
August 2026
Campaigns
Campaign Performance — August 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 20,761 | $85,902 | -39% | 1,273 | $67.48 | 44% | 2.7% | 6.1% | 0.30% |
| Winback | 36,944 | $7,989 | -8.3% | 106 | $75.36 | 50% | 1.4% | 0.29% | 0.17% |
| Weekly Lost | 15,729 | $3,531 | -30% | 56 | $63.06 | 49% | 2.5% | 0.36% | 0.25% |
| Features Hook | 15,970 | $34,546 | — | 497 | $69.51 | 45% | 8.0% | 3.1% | 0.26% |
| Top Brands | 11,190 | $32,251 | — | 480 | $67.19 | 53% | 6.4% | 4.3% | 0.28% |
| Total | 100,594 | $164,219 | 2,412 | $68.08 | 48% | 4.6% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 7,590 | $9,681 | 149 | $64.97 | 11% | 5.9% | 2.0% | Jan 2025 |
| NONC | 3 | 7,131 | $3,627 | 52 | $69.75 | 2.1% | 1.7% | 0.73% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 0.10% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 6,906 | $6,230 | 91 | $68.46 | 13% | — | 1.3% | Jan 2025 |
| Abandoned Cart | 2 | 14,150 | $85,714 | 1,078 | $79.51 | 6.1% | — | 7.6% | Oct 2024 |
| Birthday | 2 | 8,663 | $27,961 | 399 | $70.08 | 8.5% | — | 4.6% | Aug 2024 |
| Total | 11 | 49,526 | $141,463 | 1,863 | $75.93 | 7.0% | 5.4% | ||
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Last Updated September 26, 2026 at 03:53 AM · PufCreativ Loyalty Intelligence Platform